Digital Brand & E‑Commerce Marketing Specialist

M.S. Walker, Inc.; Norwood (MA); Hybrid; USD 60,000 - 75,000; Full time

Benefits offered by this job

Medical & Dental Insurance

Vision Coverage

Paid-Time-Off Program

Fidelity Investments 401k

Disability, Life, Accident & Illness保险

Discounted Fitness Memberships

Free & Discounted Work/Life Resources

Career Advancement Opportunities

Job summary

M.S. Walker, Inc. is seeking a Digital Consumer Marketing Specialist to strengthen the digital presence of its wine and spirits portfolio.

This role will ensure that brand information and approved assets are accurate, current, and consistently presented across the M.S. Walker website, major e-commerce and retailer platforms, wholesale communications, social media, and consumer email channels. Working closely with Brand Management, Creative Services, Sales, suppliers, distributors, and retail

Qualifications

• Bachelor's degree in Marketing, Communications, Business, Digital Media, or related field, or equivalent experience.
• 2-5 years of digital marketing, e-commerce, website management, social media, or related experience.
• Experience with WordPress or similar CMS.
• Familiarity with social media management, email marketing, web analytics, and digital reporting tools.
• Excellent attention to detail and ability to maintain accurate product information across platforms.
• Strong project management and organizational skills.
• Excellent written and verbal communication.

Responsibilities

• Maintain brand pages on the M.S. Walker website using WordPress and ensure accurate product information.
• Monitor and update content across major e-commerce sites and retailer platforms.
• Coordinate asset updates and ensure access to current brand materials for wholesale networks.
• Manage social media presence, editorial calendar, and scheduled posts.
• Prepare recurring reports on results, content gaps, and next steps.
• Support launches and collaborate with Brand Management, Creative Services, Sales, and suppliers.
• Stay informed on digital marketing trends in wine and spirits.

Skills

Digital marketing

E-commerce

Brand marketing

Content management

SEO basics

Project management

Communication skills

Analytics

Education

Bachelor's degree in Marketing, Communications, Business, Digital Media, or related field

Tools

WordPress

Google Analytics

Microsoft 365

Job description

M.S. Walker, Inc. is seeking a Digital Consumer Marketing Specialist to strengthen the digital presence of its wine and spirits portfolio.

This role will ensure that brand information and approved assets are accurate, current, and consistently presented across the M.S. Walker website, major e-commerce and retailer platforms, wholesale communications, social media, and consumer email channels. Working closely with Brand Management, Creative Services, Sales, suppliers, distributors, and retail