Digital Application Content Specialist

Hackensack Meridian Health Inc.; Iselin (PA); Hybrid; USD 65,000 - 85,000; Full time

Benefits offered by this job

Competitive benefits

Supportive work environment

Job summary

Hackensack Meridian Health Inc. in Iselin, Pennsylvania is seeking a Digital Application Content Specialist. This role focuses on developing and implementing strategic projects within the digital content ecosystem, driving consumer engagement through various platforms.

The ideal candidate will possess a Bachelor's degree and a minimum of 5 years of experience in digital communications. Strong project management skills and a data-driven approach are essential. Join us to support our mission in transforming healthcare.

Qualifications

• Minimum of 5 years in digital communications/marketing, campaign planning, or social media.
• Strong project management skills to lead multiple projects.
• Ability to create and execute marketing plans and analyze data.

Responsibilities

• Support the development and implementation of digital content projects.
• Collaborate with marketing and communications teams.
• Manage social media strategies and community engagement.

Skills

Digital communications/marketing

Project management

Social media management

Data analysis

Content creation

Education

Bachelor's degree in journalism, business, marketing or IT

Tools

Google Analytics

Sprout Social

Microsoft Office

Google Suite

Job description

Our team members are the heart of what makes us better.

At Hackensack Meridian Health we help our patients live better, healthier lives — and we help one another to succeed. With a culture rooted in connection and collaboration, our employees are team members. Here, competitive benefits are just the beginning. It’s also about how we support one another and how we show up for our community.

Together, we keep getting better - advancing our mission to transform healthcare and serve as a leader of positive change.

The Digital Application Content Specialist will support the development and implementation of strategic projects related to the digital content ecosystem, such as social media, podcasts, email, blogs, interactive graphic development, videos, and other products that support patient and consumer engagement. Supports the Hackensack Meridian Health (HMH) network growth strategy, efficiency, and engagement strategies. Collaborates with marketing, communications, and digital engagement team members to develop integrated campaigns that drive consumer action and interest. Supports social media listening and community and content management.

Education, Knowledge, Skills and Abilities Required:

• Bachelor's degree in journalism, business, marketing, IT, and/or a combination of related coursework and experience that equates to four (4) years of experience.
• Minimum of 5 years (which increases to 9 years if no degree) of experience in digital communications/marketing, campaign planning, social media, and/or website creation and maintenance.
• Strong project management skills with a proven ability to simultaneously lead multiple projects and integrate the goals of diverse stakeholders.
• Strategic thinkers with a data-driven approach and a passion for driving results.
• Success in growing and strategically managing social media followers.
• Understanding of consumer analytics with Google Analytics preferred.
• Digital technology tools understanding, including but not limited to content management systems and social media management systems such as Sprout Social.
• Expertise in digital content creation, applying the standards of strong usability and user experience principles.
• Ability to create and execute both short-and long-term marketing plans.
• Flexible work style and ability to work within a diverse team.
• Strong interpersonal skills. Comfortable presenting campaign results and making optimization recommendations.
• Keen eye for interpreting data and identifying themes in data to provide actionable insights for stakeholders.
• Creative problem-solving, excellent written and verbal communication skills, and a strong attention to detail are key skills expected in this role.
• Highly motivated team player, able to work independently and in a team setting.
• Proficient computer skills that include but are not limited to Microsoft Office and/or Google Suite platforms.

If you feel that the above description speaks directly to your strengths and capabilities, then please apply today!