Digital and Social Media Specialist (Multimedia Specialist I)

Utah State University; Logan (UT); On-site; USD 45,000 - 60,000; Full time

Benefits offered by this job

50% tuition reduction for employees and dependents

Competitive health benefits

Generous retirement contribution

Job summary

A public research university in Logan, Utah, is seeking a Social Media Specialist to enhance its online community engagement. This role involves developing and managing social media content, utilizing data analytics, and collaborating with the Public Relations team to boost visibility and awareness of programs. The ideal candidate has a related degree, a passion for digital media, and strong skills in content creation and graphic design. The position offers excellent benefits, including tuition reduction and competitive health packages.

Qualifications

• Bachelor’s degree or equivalent in a related field.
• Passion for digital media and community engagement.
• Experience in social media content strategy.

Responsibilities

• Develop content to engage target audiences.
• Manage and curate published content on social media.
• Utilize paid advertising within set budgets.

Skills

Social media management

Digital analytics

Content creation

Graphic design

Education

Bachelor’s degree in Communications, Marketing, Public Relations, or Journalism

Tools

Adobe Creative Suite

Microsoft Office

Canva

Job description

Overview

We are seeking a motivated, creative individual to maintain and grow a social media community for the Institute for Disability Research, Policy and Practice at USU. The successful candidate will increase the awareness of the IDRPP in that state of Utah and nationally.

This position requires a thorough knowledge of social media networks, applications, and trends. It also requires a solid understanding of digital analytics to help drive strategy and measure success. The successful candidate will craft and implement multimedia social media posts to engage new audiences online, share information on the IDRPP website, create growth both in quantity and quality of followers, and to expand awareness, including the implementation of new innovative methods to promote and build a solid reputation for the IDRPP on social media networks.

The specialist should be knowledgeable about industry tools like scheduling services, photo and video editing software, use of stock photos, and ADA accessibility requirements for social and multimedia. The specialist should be able to analyze social media trends and data and provide quarterly status reports. This position requires the ability to work independently and also coordinate and communicate well with other team members.

Exempt positions are eligible for excellent benefits including 13 paid holidays, 22 days of paid vacation leave and 12 days of sick leave per year, 50% tuition reduction for employees and dependents, competitive health benefits packages and a generous contribution into your retirement. View more information: Summary of Benefits 2025-2026.

Responsibilities

• Develop relevant content/topics to reach the target audience.
• Create, curate, and manage all published content (images, video and written) on all social platforms including Facebook, Instagram, Twitter, LinkedIn and YouTube, posting multiple times each week.
• Utilize paid advertising on various social media platforms within a defined budget and forward receipts for approval in a timely manner.
• Listen and respond to users in a “social” way while cultivating leads and followers.
• Assist with updating IDRPP website and blog as needed.
• Work with the Public Relations team at the IDRPP to strategize information dissemination and share content.
• Understand IDRPP operations and various projects. Communicate with project coordinators to best advance information and events.
• Coordinate with IDRPP partners and other university entities.
• Perform other duties as assigned and/or needed.

Qualifications

Minimum Qualifications

• Bachelor’s degree in Communications, Marketing, Public Relations, Instructional Technology, or Journalism, or an equivalent combination of education plus experience.
• Passion for digital media, storytelling, and community engagement.

Preferred Qualifications

• Study or experience in working in the human services, special education or support of people with disabilities and/or personal lived-experience with disabilities as an individual with disabilities or family-member.
• Competence with Adobe Creative Suite software (Adobe Photoshop, Adobe InDesign, Adobe Illustrator, Adobe Premiere Pro etc.). Experience in Canva, DaVinci or similar software for developing original social media content quickly.
• Experience with creating accessible electronic materials. Document Accessibility training is required and will be provided by the IDRPP if necessary.
• Experience with USU Omni CMS system.

Knowledge, Skills, and Abilities

• Strong computer skills, including proficiency in Microsoft Office (Word, Excel, Outlook and PowerPoint), page layout or design programs, content management systems, learning management systems, and databases.
• Good understanding of the English language; excellent written communication skills, including spelling, grammar, and proofreading.
• Competency in graphic, image, and video software.
• Ability to work effectively and to manage multiple tasks in a timely, effective, and detail-oriented manner.
• Effective organization and problem-solving skills, with the ability to work independently with limited supervision.
• Excellent interpersonal and customer service skills.
• Ability to maintain a positive friendly attitude with others and exhibits a strong sense of inclusion and innovation.
• Strong work ethic and commitment to high standards of excellence coupled with an enthusiastic approach to one’s work.

Job offer is contingent upon the successful completion of a background check.

Advertised Salary

Commensurate with experience, plus excellent benefits.

ADA

Employees typically work in an office environment and are protected from weather conditions or contaminants, but not necessarily occasional temperature changes. However, in certain instances employees may work outdoors and may not be protected from weather conditions. Employees nearly continuously sit and often use repetitive hand motion (such as typing). Bending and stooping is occasionally required.

Notice of Non-discrimination

In its programs and activities, including in admissions and employment, Utah State University does not discriminate or tolerate discrimination, including harassment, based on race, color, religion, sex, national origin, age, genetic information, sexual orientation, gender identity, disability, status as a protected veteran, or any other status protected by University policy, Title IX, or any other federal, state, or local law.

Utah State University is an equal‑opportunity employer and does not discriminate or tolerate discrimination including harassment in employment, including in hiring, promotion, transfer, or termination based on race, color, religion, sex, national origin, age, genetic information, sexual orientation, gender identity, disability, status as a protected veteran, or any other status protected by University policy or any other federal, state, or local law.

Utah State University does not discriminate in its housing offerings and will treat all persons fairly and equally without regard to race, color, religion, sex, familial status, disability, national origin, source of income, sexual orientation, or gender identity. Additionally, the University endeavors to provide reasonable accommodations when necessary and to ensure equal access to qualified persons with disabilities.

In all circumstances, Utah State University follows state and federal laws related to sex‑segregated spaces.

Career Resources in Training and International Licensing: Matthew Pinner – Executive Director, Civil Rights & Title IX Office, [e-mail], 435‑797‑1266, 1475 Old Main Hill, Logan, UT 84322. Cody Carmichael – Title IX Coordinator, [e-mail], 435‑797‑1266, 1475 Old Main Hill, Logan, UT 84322.

For further information regarding non‑discrimination, please visit crtix.usu.edu or contact: U.S. Department of Education – Denver Regional Office, 303‑844‑5695, [e-mail]. U.S. Department of Education – Office of Assistant Secretary for Civil Rights, 800‑421‑3481, [e-mail].

*updated 10/2025