Digital Analytics Intern: GenAI-Driven Insights

Western & Southern Financial Group; Cincinnati (OH); On-site; USD 25,000 - 39,000; Part time

Job summary

Western & Southern Financial Group in Cincinnati invites applications for a Digital Analytics Specialist Intern to support the Digital team with data collection, cleaning, analysis, visualization and communication across WSFG’s websites, portals, and channels.

You will learn to maintain dashboards in Power BI, Excel, GA4 and BigQuery, draft first-pass insights, and assist with KPI tracking and performance summaries under guidance.

Qualifications

• Current college junior or senior pursuing a degree in data analytics, business analytics, marketing analytics, information systems, computer science, or a related field.
• Foundational coursework or project experience in data analysis, business intelligence, marketing analytics, statistics, databases, dashboards or data visualization.
• Exposure to one or more tools such as Power BI, Excel, GA4, BigQuery, SQL, Python, R or similar analytics platforms.
• Interest in responsibly using approved GenAI tools to improve analytics productivity, automation, first-draft analysis, documentation and business communication; coursework, project use, prompt development or demonstrated curiosity preferred.

Responsibilities

• Assist with digital performance analysis across websites, portals, and marketing channels activity.
• Collect, clean, organize and validate data used in recurring dashboards, KPI sheets, reports and performance summaries.
• Maintain and improve dashboards in Power BI, Excel, GA4, BigQuery and related reporting tools.
• Responsibly use approved GenAI tools to draft first-pass SQL, DAX, formulas, report logic, QA checks and data summaries.
• Identify recurring reporting, documentation, QA and communication workflows that can be streamlined through approved automation or GenAI-assisted methods.
• Create first-draft insights from dashboards and datasets, translating trends, anomalies and performance changes into plain-language observations.
• Support SEO, campaign, content, testing and conversion analysis by summarizing results and identifying potential improvement opportunities.
• Document KPI definitions, dashboard instructions, data sources, report logic, assumptions and responsible GenAI usage practices.
• Perform other duties as assigned by management.

Skills

Power BI

Excel

GA4

BigQuery

SQL

Python

R

Data visualization

Education

College junior or senior in data analytics/related field

Tools

Power BI

Excel

GA4

BigQuery

SQL

Python

R

Job description

Western & Southern Financial Group in Cincinnati invites applications for a Digital Analytics Specialist Intern to support the Digital team with data collection, cleaning, analysis, visualization and communication across WSFG’s websites, portals, and channels.

You will learn to maintain dashboards in Power BI, Excel, GA4 and BigQuery, draft first-pass insights, and assist with KPI tracking and performance summaries under guidance.