Digital Advocacy & Social Media Manager

Center for Science in the Public Interest; Washington (District of Columbia); On-site; USD 55,000 - 90,000; Full time

Benefits offered by this job

Benefits package

Job summary

Center for Science in the Public Interest (CSPI) in Washington, DC, seeks a creative thinker to manage CSPI’s digital communications and advocacy campaigns that inform supporters and mobilize action. This role reports to the Director of Communications and collaborates with staff across the organization using email and social media to advance CSPI’s public policy objectives.

Responsibilities include coordinating CSPI’s social media content, growing communities, and integratingsocial media plans

Qualifications

• Experience with social media publishing and reporting tools.
• Two to three years’ experience in digital communications in an advocacy campaign environment.
• Prior experience in communications, public relations, or issue advocacy is highly desirable.
• Experience with eCRM systems such as Convio or Engaging Networks; Drupal or other CMS; Photoshop and other photo and video editing software.
• Experience in using statistics to measure effectiveness of initiatives.
• Excellent written and verbal communications skills; and strong proofreading skills.
• Excellent organizational skills, attention to detail, an ability to adapt to changing priorities in a news-driven atmosphere.
• Bachelor’s degree in communications, public relations, or journalism, preferred.
• Interest in nutrition, food safety, or health issues and public interest commitment.

Responsibilities

• Serve as primary coordinator of CSPI’s content on Facebook, Twitter, Instagram, and other social media channels.
• Manage and nurture CSPI’s social media communities, including responding to messages, moderating comments, and growing CSPI’s number of followers.
• Work with program staff to devise social media plans that integrate with advocacy campaigns.
• Use metrics to determine the effectiveness of email campaigns and social media use.
• Stay current on industry trends and best practices in online communications for advocacy organizations.
• Coordinate email advocacy program, including building and scheduling outbound action alerts in Engaging Networks.
• Execute testing strategies, such as A/B testing, to optimize campaigns; and assist program staff with maximizing open- and click-through rates.
• Help draft action alerts; and social media copy and design graphics with an eye toward maximizing reach.
• Coordinate and participate in the development and implementation of strategies to grow CSPI’s email list.

Skills

Social media publishing

Analytics & metrics

Copywriting & content creation

Email advocacy coordination

Education

Bachelor’s degree in communications/PR/journalism

Tools

Engaging Networks

Convio

Drupal

Photoshop

Job description

Center for Science in the Public Interest (CSPI) in Washington, DC, seeks a creative thinker to manage CSPI’s digital communications and advocacy campaigns that inform supporters and mobilize action. This role reports to the Director of Communications and collaborates with staff across the organization using email and social media to advance CSPI’s public policy objectives.

Responsibilities include coordinating CSPI’s social media content, growing communities, and integratingsocial media plans