Digital Advertising Specialist (Google & Meta Ads)

Think-Academy-U; San Jose (CA); On-site; USD 75,000 - 100,000; Full time

Benefits offered by this job

Competitive compensation

Opportunity to shape ad strategy

Collaborative team

Job summary

Think Academy International Education Inc. is seeking an experienced Digital Advertising Specialist (Google & Meta Ads) to lead and optimize our digital advertising strategy.

The role focuses on acquiring qualified leads and driving conversions for K–12 programs, with hands-on management of Google and Meta campaigns. The candidate will collaborate with content, SEO, and design teams to improve landing pages, run A/B tests, and continuously optimize CPC, CPA, CTR, and ROAS.

Qualifications

• 3+ years hands-on experience managing Google Ads (Search, Display, Performance Max) and Meta Ads (Facebook/Instagram).
• Proven track record of improving conversion rates and lowering acquisition costs through testing.
• Strong analytical skills with GA4, GTM, and Meta Business Suite.

Responsibilities

• Design, launch, and scale paid campaigns on Google Ads and Meta Ads to drive qualified leads for Think Academy’s programs.
• Build a performance framework focused on weekly lead volume, lead quality, and CPQL.
• Collaborate with content, SEO, and design teams to improve landing page CVR and conduct A/B testing.
• Monitor CPC, CPA, CTR, and ROAS; adjust bids and budgets; generate data-driven reports.
• Identify trending topics to produce high-impact Meta campaigns and deliver timely ad content.

Skills

Digital advertising strategy

Campaign optimization

Analytics & reporting

English communication

Tools

GA4

Google Tag Manager

Meta Business Suite

Job description

Digital Advertising Specialist (Google & Meta Ads)

San Jose

Job Title: Digital Advertising Specialist (Google & Meta Ads)

Location: Onsite - San Jose, CA

Type: Full-time/Contract

Compensation Range: $75,000 - $100,000 per year , depending on experience and qualifications

About the Role

We are seeking an experienced Google and Meta Ads Specialist to lead and optimize Think Academy’s digital advertising strategy across search and social platforms. The ideal candidate will combine analytical precision with creative testing to drive user acquisition, conversions, and brand awareness in the K–12 education sector.

Key Responsibilities

• Design, launch, and scale paid campaigns on Google Ads and Meta Ads to drive qualified leads for Think Academy’s trial and long-term math programs.
• Build a performance framework focused on measurable outcomes — weekly lead volume, lead quality (trial conversion rate), and cost per qualified lead (CPQL) .

2. Landing Page & Creative Optimization

• Collaborate with the content, SEO, and design teams to improve landing page conversion rates (CVR) .
• Conduct A/B testing on ad creatives, headlines, and formats to identify high-performing assets.
• Analyze performance across audiences and platforms to continuously improve engagement and ROI.

3. Performance Monitoring & Cost Adjustment

• Evaluate which ad types and objectives (e.g., Search, Performance Max, Lead, Traffic, Engagement) best serve Think Academy’s business goals.
• Continuously monitor CPC, CPA, CTR, and ROAS , dynamically adjusting bids and budgets to maximize efficiency.
• Generate performance reports with actionable insights and data-driven recommendations.
• Meta Ads Execution & Trend Integration
• Identify trending topics, seasonal demand, and parent-driven interests to produce high-impact Meta campaigns .
• Work with the creative team to deliver timely, trend-aligned ad content (video, carousel, static).

Qualifications

• 3+ years of hands-on experience managing Google Ads (Search, Display, Performance Max) and Meta Ads (Facebook/Instagram) .
• Proven track record of improving conversion rates and lowering acquisition costs through structured testing and optimization.
• Deep understanding of landing page dynamics, conversion tracking, and audience segmentation .
• Experience in education, e-learning, or family-oriented industries preferred.
• Strong analytical skills and proficiency with GA4, Google Tag Manager, and Meta Business Suite .
• Excellent written and verbal communication skills in English.

What We Offer

• Competitive compensation based on experience.
• Opportunity to shape advertising strategy for a fast-growing international EdTech brand.
• Collaborative team with a focus on creativity, experimentation, and measurable growth.

Think Academy International Education Inc. and its affiliates (hereinafter as “Think Academy,” “Us,” “our,” “We”) takes your privacy seriously, and we are committed to handling personal data in compliance with applicable law. We use various security technologies and procedures to protect your personal information from unauthorized access. This privacy notice explains what personal data Think Academy collects, how we use the information, to whom we share the data with, and the rights you have for the collected data. You may find other details regarding our privacy policy in the employee handbook.

This notice applies to the collecting and using of your personal information as an employee, candidate or as a contractor. It does not apply to your use of Think Academy product or service as a consumer.

Collection and Use of Your Personal Information

The categories of information we collect and the usage for such data are outlined below:

• Name and Identification Information: Your first and last name, your phone number, address and personal email address. The information is used to verify your information and to reach out to you for career opportunity details, and for other legitimate business purposes.
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Change of Usage

We will use your personal information for the purposes stated in this notice or such purposes as may be reasonably compatible with the original purpose for which it was collected. If we materially change the usage of your personal information, we’ll provide you with a written notice regarding such changes.

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Think Academy may share your personal information with our third-party partners to carry out the purposes stated in this notice. Your information may also be disclosed to government authorities, law enforcement, or courts pursuant to a lawfully issued court order, subpoena, or similar request.

We may share your personal information with our subsidiaries or affiliates. We may share your data with a third party pursuant to a merger, acquisition, consolidation, reorganization, or sale of assets or in the event of bankruptcy or dissolution. We may share your information with professional advisors such as accountants, auditors, lawyers, bankers, insurers or other professionals in the course of their provision of services to us. This Notice does not address, and we are not responsible for, the practices of any third parties, which have their own rules for how they collect and use your personal information. Our links to third party websites or services are not endorsements.

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• Changes to this Privacy Notice

Think Academy reserves the right to update this privacy notice from time to time. If we materially change the usage of the collected information, we’ll notify you of such change using reasonable efforts.

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