Digital Advertising Manager (Paid Social)

Closed Loop, Inc; Roseville (CA); Remote; USD 75,000 - 90,000; Full time

Job summary

An innovative firm is seeking a Digital Advertising Manager to lead paid social campaigns. This role involves optimizing client accounts, managing relationships, and analyzing data to drive results. You'll collaborate with a talented team, leveraging your expertise in digital advertising to create impactful strategies. With a focus on both B2B and consumer markets, this position offers the chance to work remotely or in a hybrid setup. Enjoy a competitive salary, unlimited time off, and the opportunity to work with top-tier clients in a supportive environment. If you're passionate about digital marketing and eager to make a difference, this is the role for you!

Benefits

Unlimited Time Off

Medical, Dental, and Vision Coverage

401(k) Matching

Flexible Spending Account (FSA)

Remote Work Environment

Qualifications

• 4+ years managing paid social campaigns with specific ROI goals.
• Experience with LinkedIn, Meta, and Reddit advertising.

Responsibilities

• Plan and optimize clients' digital advertising accounts focused on paid social.
• Analyze account data and produce data visualizations.

Skills

Paid Social Advertising

Data Analysis

Client Relationship Management

Campaign Optimization

Project Management

Education

Bachelor's Degree in Marketing

Tools

Google Analytics

Google Tag Manager

Salesforce

Marketo

Job description

Join to apply for the Digital Advertising Manager (Paid Social) role at Closed Loop, Inc

Join to apply for the Digital Advertising Manager (Paid Social) role at Closed Loop, Inc

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As Closed Loop evolves and expands our full-funnel digital capabilities, we are seeking

a seasoned Digital Social Advertising Manager to join our growing and innovative team. You will work collaboratively across a variety of accounts within our portfolio of brands, serving as a subject matter expert and engaging with leads across other channel disciplines to craft unified, omnichannel strategies. Partnering with and reporting to our Director of Advertising, you’ll be tasked with helping sell through our core philosophy of the intersection between brand and performance through best-in-class strategic media recommendations. So, if you thrive in a collaborative, entrepreneurial environment, are idea-driven, believe in a balance of data and human ingenuity, and are passionate about driving measurable results across the digital landscape, we want to hear from you!

This can be a fully remote position (U.S. only) or an in-office/hybrid position

for those who live in the Greater Sacramento Area.

You Will

• Plan, launch, and meticulously optimize our clients’ digital advertising accounts with a focus on paid social channels
• Proactively monitor performance of accounts, identify opportunities for optimization and growth, and implement changes
• Manage client relationships, including leading client meetings (typically video calls) and setting expectations via clear, concise communications
• Analyze account data using statistical skills, compile reports, and produce data visualizations
• Mentor Digital Advertising Specialists and assign tasks as needed
• Research and keep abreast of trends in paid social, paid search, and other digital advertising channels
  
  

You'll Have

• 4+ years of experience managing paid social advertising campaigns to specific ROI goals (e.g., lead generation, ecommerce sales, etc.) across both B2B and consumer (with a focus on B2B) as well as deep category experience in SaaS/Point of Sale/Finance/Tech
• The ability to view social not in a vacuum, but rather understanding how it works in concert with other in-market channels. Know how to leverage learnings and signals from programmatic, CTV, SEM, etc, to further inform how we activate socially.
• Hands-on experience in executing, implementing, and optimizing campaigns with a marked focus on LinkedIn, Meta, and Reddit, as well as a strong background in TikTok and Pinterest.
• Experience managing ALL facets of digital advertising campaigns and client relationships, including:
• Campaign strategy, design, trafficking, and optimization
• Audience development and testing strategy
• Placement optimization
• Budget planning
• Ad development – text, static, and video
• A/B test execution (both ads and landing pages)
• Bid management
• Reporting and analysis
• Client meetings and continuous client relationship management
• Offline conversion tracking (Meta/LinkedIn Conversions API, Google OCT, etc.) expeience is a plus
• Experience managing e-commerce campaigns via social media channels is a definite plus, including:
• Catalog management
• Product feed optimization
• Audience segmentation
• Sales and conversion tracking
• Understanding of ad platform creative best practices
• Demonstrable experience with data analysis, data visualization, and presentation
• Experience using web analytic tools (Google Analytics, Omniture, etc.)
• Experience with pixel and tag management tools like Google Tag Manager
• Basic familiarity with marketing, automation, and CRM platforms like Salesforce, Marketo, Zapier, and Pardot
• Amazing project management and communication skills
• High proficiency in the Microsoft Office suite and the ability to quickly learn new software applications
• Zest for managing highly complex advertising accounts for multiple clients
• High level of professionalism, accountability, and personal responsibility
• Ability to travel to client sites and/or conferences on occasion
• Bachelor's Degree in Marketing, Business, or related field
  
  

What’s In It For You

• Competitive salary.
• Unlimited time-off policy.
• Medical, dental, and vision coverage plus 401(k) matching and Flexible Spending Account (FSA).
• Remotely work for a company that was built for remote work. We've always been remote, and our company's structure, processes, and culture reflect that.
• Work with top-tier clients. We make a point of working with larger, growing brands that interest us. As a result, you get to focus your efforts on a couple of clients who are doing big things.
• Great colleagues who value teamwork, skill, and ability more than fancy rhetoric. You'll have the opportunity to learn from some of our industry's brightest and most supportive people.
  
  

The salary range for this position is $75-$90k/year, DOE.

Interested? If you like what you see, please complete the application below, upload your resume, and provide us with your best cover letter. We actually read them!

Please note that prior to any offer of employment, reference and background checks will be performed.

Closed Loop is an Equal Opportunity Employer.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Advertising Services

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