Digital Ads Manager, Advertising

OpenKrill; United States; Remote; USD 73,000 - 90,000; Full time

Benefits offered by this job

36-hour workweek with half-day Fridays

Three weeks of vacation + 17 paid sick

Medical, dental, and vision fully paid

401(k) plan

Professional development stipend

Flexible Spending Accounts

Holidays and leave policies

Parental/personal care leave

Job summary

M+R Strategic Communications is seeking a Digital Ads Manager to join our Advertising Area. You will run campaigns across nonprofit clients, focusing on revenue growth, donor acquisition, and brand awareness. The role emphasizes collaboration, data analysis, and staying ahead of digital advertising trends.

The position is exempt and salary is $81,400 with a no-negotiation policy. Benefits include a 36-hour workweek, paid time off, comprehensive health plans, 401(k), and professional development

Qualifications

• 2-4 years of work experience, with at least 1 year in a dedicated digital advertising role focused on media buying or trafficking.
• Proficiency in any two of programmatic display, paid social, or paid search.
• Familiarity with all aspects of ad campaign management: setup, trafficking, optimizations, reporting and analysis.
• Ability to manipulate and analyze data in reporting systems such as Excel.

Responsibilities

• Operate advertising tools to implement and optimize digital campaigns across clients (display/retargeting, video, mobile, SEM, Facebook).
• Place and monitor media buys and adjust to optimize results.
• Evaluate ad performance and produce detailed campaign reports.
• Manage projects: keep task lists, meeting agendas, and communications calendars.
• Participate in client strategy and media planning meetings.
• Research new advertising venues and maintain vendor/partner relationships.
• Accurately track all hours to help operations run smoothly.

Skills

Media buying

Ad trafficking

Campaign reporting

Excel

Tools

Google Campaign Manager

Google Ads

Verizon (Oath)

Facebook Ads Manager

Job description

We're looking for a Digital Ads Manager to join our Advertising Area.

When you come work for us, here’s what you’ll find:

• Work that is meaningful. We are a fast-paced, deadline-driven consulting firm that only works with nonprofit clients who are essential to advancing the cause of justice, alleviating suffering, and solving the greatest challenges we face.
• Commitment to Anti-Racism, Equity, and Inclusion (AEI). We envision an anti-oppressive workplace that ensures an inclusive employee experience, promotes equitable outcomes for staff, and supports clients to center accessibility and anti-racism in their programs.
• Colleagues you can count on. Kind, dedicated, passionate people who work collaboratively to get things done and help you do your best.
• An organization that embraces change. We strive to improve and adapt and always seek new ways that we can contribute to a just, inclusive, and sustainable world. We are also continually working on making M+R a better place for our staff.

So that’s us. Now about the work:

• We run advertising campaigns that raise money and create change for our clients. Great big ones you read about in the news and tiny ones you’ve never heard of that are saving lives. Lots of politically progressive groups – Planned Parenthood and League of Conservation Voters, PETA. Environmental groups such as NRDC and Oceana, and our clients also include organizations that are working in the most dire situations in the world such as the International Rescue Committee.
• Day-to-day, we’re raising revenue, acquiring new donors and supporters, winning campaigns and elections, and improving brand and issue recognition.

Here’s what you’ll be doing in this role:

• Work in advertising tools to implement and optimize digital advertising campaigns across our clients. This includes display/retargeting, video, mobile, SEM, and Facebook advertising.
• Place and monitor media buys – and make adjustments as necessary to optimize results.
• Evaluate digital advertising performance – produce detailed reports on campaigns.
• Project management: Keep task lists, meetings agendas, and communications calendars across your clients.
• Participate in client strategy and media planning meetings.
• Research new advertising venues and stay abreast of online advertising trends; develop and maintain relationships with vendors and partners.
• Do your part to help us run smoothly, including carefully tracking all of your hours.

Skills and experiences required for this role:

• 2-4 years of work experience with at least 1 year of experience in a dedicated digital advertising role, focused on media buying or trafficking.
• Proficiency in any two of the following: programmatic display, paid social, or paid search.
• Familiarity with all aspects of ad campaign management: campaign setup, ad trafficking, optimizations and reporting and analysis.
• Ability to manipulate and analyze data in reporting systems such as Excel.

We love hearing from anyone who strives to make the world a better place! Not sure if you meet all of the qualifications? There is no harm in applying! We are committed to creating a diverse and inclusive environment and strongly encourage you to apply!

Skills and experiences we expect of all M+R employees:

• Demonstrated commitment to anti-racism, equity, and inclusion.
• Demonstrated ability to work collaboratively to gain trust and give respect to others through honesty, integrity, kindness, empathy, and authenticity.
• Acute attention to detail and demonstrated ability to prioritize time to meet deadlines for multiple projects.
• Proven track record to successfully pick up new skills, including learning new technologies.
• Drive to seek what can be improved and offer ways to fix any potential roadblocks.
• Comfort admitting what you don’t know and recognizing that feedback is part of the learning process.
• Strong ability to relay your ideas clearly verbally and in writing.

Skills and experiences that are preferred, but not required:

• Experience using one of the following ad serving systems: Google Campaign Manager, Google Ads, Verizon (formerly Oath), or Facebook Ads Manager.
• Experience working at an agency.
• Experience working with or at non-profits or political/issue campaigns.
• Basic understanding of pixel and pixel management.
• Experience with direct response (DR) advertising.

Salary and Benefits:

This is an exempt, unionized position, represented by the Washington-Baltimore News Guild. The salary for this position is $81,400. As part of M+R’s commitment to compensation equity and transparency, we have a no negotiation policy. Salary negotiations can introduce bias and perpetuate wage inequality. Staff at M+R who successfully meet their performance expectations have regular opportunities for promotion with accompanying increases in compensation.

We also offer a generous benefits package:

• A 36-hour workweek with half-day Fridays and scheduling flexibility;
• Three weeks of vacation and 17 paid sick days;
• Medical, dental, and vision benefits with premiums fully paid for by M+R for individual employees;
• 401(k) plan;
• Discretionary profit-sharing contributions;
• Annual $1,250 professional development stipend for qualified educational expenses;
• Flexible Spending Accounts for medical, dependent care, and transit;
• 11 holidays and a Mid-summer break the week of July 4;
• Exceptional paid Parental, Personal Medical & Family Caregiving leave policies.

The fine print:

M+R is currently able to hire candidates who reside in the following states: AK, CA, CO, CT, DE, FL, GA, ID, IL, KS, LA, ME, MD, MA, MI, MN, MO, MT, NE, NV, NH, NJ, NY, NC, OH, OR, PA, RI, SC, SD, TN, TX, VT, VA, DC, WA, WI, WY. If you do not live in a state where we are currently registered, we may not be able to hire you for a currently open position. However, we welcome you to apply and if we are able to hire in your state we will contact you.

Staff working from an M+R office are required to be vaccinated against COVID-19, and all staff will be asked to provide information regarding their vaccine status.

Our Hiring Process:

1. Phone Interview
2. Written Skills Assessment
3. Video Interview(s)
4. Reference Check

M+R is an equal opportunity employer and all applicants will be considered. As a firm we are committed to being an anti-racist, equitable, and inclusive organization where all staff feel welcomed, valued, and empowered, resulting in meaningful, rewarding, and enriching experiences throughout their careers here. We work to center our AEI values in all aspects of our work, so our culture, clientele, policies, and practices are reflective and affirming of people -- inclusive of their race, ethnicity, gender, sexual orientation, gender identity, religion, national origin, disability, veteran status, i