Position Outline Agreement: Digital Ad Campaign Manager
Role Title: Digital Ad Campaign Manager
Department: Advertising Operations
Reports To: Agency Owner / Campaign Director
Location: Remote (Overseas Applicants Welcome)
Schedule: Full-Time; Weekend work required (primary workload Sat–Sun) with availability for Midnight EST updates during the week.
Role Purpose: To build, manage, and optimize digital ad campaigns across Meta, Google, TikTok, Snapchat, and Klaviyo platforms following LeftLane’s standard campaign architecture. This is an execution-focused role, ensuring campaigns are accurate, live, and reporting correctly, supporting some of the largest automotive influencer brands online.
45-Day Ramp-Up Training Plan
- Week 1 (Days 1–7): Foundations & Platform Orientation
- Milestones:
- Complete onboarding to Meta, Google, TikTok, Snapchat, and Klaviyo accounts.
- Review LeftLane campaign architecture, naming conventions, SOPs.
- Shadow live campaign launches with a senior manager.
- Complete 1 test campaign build per platform in a sandbox/demo environment.
- Submit the first mock weekly revenue report for review.
- Week 2 (Days 8–14): Supervised Execution
- Milestones:
- Launch real campaigns on Meta & Google under supervision.
- Update creative assets across all platforms.
- Monitor accounts daily and escalate 100% of identified issues.
- Complete first live weekly revenue report with <5% error margin.
- Execute 1 Klaviyo campaign with QA review.
- Week 3 (Days 15–21): Independent Daily Ops
- Milestones:
- Independently launch Meta and Google campaigns with no critical errors.
- Perform midnight updates solo.
- Take full ownership of the monitoring & escalation process.
- Complete weekly report accurately and on time without supervision.
- Manage TikTok and Snapchat campaigns with minimal oversight.
- Week 4–5 (Days 22–35): Efficiency & Reporting Mastery
- Milestones:
- Fully own campaign buildouts on all platforms (Meta, Google, TikTok, Snapchat).
- Demonstrate ability to handle multiple simultaneous creative swaps and budget changes.
- Achieve consistent 99%+ reporting accuracy.
- Identify and propose at least one operational improvement (naming, QA, automation, etc.).
- Week 6+ (Days 36–45): Full Autonomy & Scaling
- Milestones:
- Run all daily operations independently.
- Complete all midnight updates and weekend workload autonomously.
- Consistently meet all daily and weekly KPIs.
- Successfully managed a full client account end-to-end for 1 week with no escalations required.
- End of Ramp Review with Campaign Director — promotion from “Trainee” to “Active Manager.”
Responsibilities
- Build ad campaigns across Meta, Google Ads (Search, Demand Gen, PMax), TikTok, and Snapchat.
- Update ad creative and input daily budgets according to provided assets and instructions.
- Monitor accounts for disapprovals, failed payments, outages, and escalate issues immediately.
- Follow standardized LeftLane campaign structures and strategies.
- Manage Google Ads creative uploads, cropping/resizing, and video placement.
- Schedule and send Email/SMS campaigns through Klaviyo.
- Complete weekly revenue reports segmented by platform (spend, revenue, ROAS).
- Maintain high attention to detail on budgets, spelling/grammar, dates, and deadlines
- Use Google Drive to manage creative assets across platforms.
Qualifications
- Fluent English (reading, writing, speaking).
- Weekend availability; midnight EST weekday updates.
- Proven experience with Meta, Google Ads (incl. YouTube & PMax), TikTok, Snapchat Ads Managers.
- Familiarity with Klaviyo, Google Drive, Google Sheets.
- Detail-oriented reporting and campaign execution.
Bonus Skills
- Shopify backend familiarity (conversion tracking, app setup).
- Automotive culture enthusiasm (supercars, trucks).
- Up to date on viral social trends.
- Proficiency with AI tools (ChatGPT, Gemini).
Compensation: $2,500 per month USD