Digital Ads & Community Growth Manager

Taswiq4me; Arlington (VA); Híbrido; USD 70.000 - 95.000; Jornada completa

Descripción de la vacante

WETA is seeking a Digital Advertising and Community Manager in Arlington to design and execute full-funnel digital ad campaigns while cultivating and expanding PBS News communities across major social platforms. You will drive awareness, engagement, membership growth, and fundraising revenue with data-driven decisions and creative collaboration.

The role requires 3–5 years of digital advertising and community management experience, strong writing skills, and proficiency with GA4 and GTM.

Formación

• Bachelor's degree in marketing/advertising, communications, or related field.
• 3–5 years of digital advertising experience including paid search/SEM, native and programmatic display, CTV/OTT.
• 3–5 years of social media and community management experience.
• Excellent writing and communication skills.
• Strong project management abilities and multitasking.

Responsabilidades

• Develop and execute comprehensive digital advertising strategies for WETA across platforms.
• Manage full-funnel campaigns with testing for creativity, targeting, and messaging.
• Build, grow, and nurture a membership-based community on platforms like YouTube, TikTok, Instagram, and Patreon.
• Collaborate with cross-functional teams to ensure alignment with organizational goals and fundraising initiatives.
• Provide performance reporting and insights to leadership for optimization.

Conocimientos

Digital advertising

Social media

Community management

Analytics

Communication

GA4 & GTM

Educación

Bachelor's degree in marketing/advertising/communications

Herramientas

GA4

GTM

Google Ads

Descripción del empleo

WETA is seeking a Digital Advertising and Community Manager in Arlington to design and execute full-funnel digital ad campaigns while cultivating and expanding PBS News communities across major social platforms. You will drive awareness, engagement, membership growth, and fundraising revenue with data-driven decisions and creative collaboration.

The role requires 3–5 years of digital advertising and community management experience, strong writing skills, and proficiency with GA4 and GTM.