Digital Ad Manager - Home Office (fixed-term)

ResMed; United States; Remote; USD 75,000 - 100,000; Full time

Job summary

ResMed is seeking a data-driven Digital Marketer for a 12-month maternity leave cover, focusing on performance-driven digital campaigns across the UK and Europe. Candidates should have a strong background in digital marketing, compliance awareness, and be ready to drive impactful initiatives that contribute to a global healthcare brand's success.

Benefits

30 days of vacation plus December 24th and 31st

Flexible benefits program

Mental health support

Extensive training and development opportunities

Qualifications

• Minimum of 5 years of related experience in Digital Marketing or a related field.
• E-commerce experience is a significant advantage.
• Understanding of healthcare regulations preferred.

Responsibilities

• Plan and implement digital marketing campaigns focused on ROI.
• Analyze and optimize initiatives based on performance data.
• Ensure compliance with healthcare regulations in all activities.

Skills

Data-driven

Digital Marketing

Performance Optimization

E-commerce

Compliance with Regulations

Education

Bachelor’s degree in Business or Marketing

Tools

Microsoft tools

Google Suite

Job description

Let's talk about the role

Seeking a data-driven digital marketer with a strong focus on performance and ROI. We’re looking for a confident and capable marketing professional to step into a 12-month maternity leave cover role, driving direct-response digital campaigns across the UK and Europe for a global healthcare brand

Let’s talk about Responsibilities

• Plan, implement, and evaluat digital marketing campaigns and activities based on overarching marketing strategies (focus is the Europe and UK market) with an emphasis on return on investment
• Analysis and optimization of digital marketing initiatives to enhance performance and make data-led decisions, while considering specific requirements and regulations in the healthcare industry
• Provide consultation, creative support, and effective collaboration on multimedia campaigns with a view to driving return on marketing investment
• Manage and coordinate digital marketing activites including implementation, ongoing optimization, monitoring, and reporting based on measurable objectives.
• Cooperate and coordinate with relevant marketing and cross-functional teams including agencies and platform partners
• Data-driven control and execution of global activities within budget and timeline constraints
• Coordination with experts in different areas
• Identification of new trends and current developments and apply theseto address the needs of target audiences
• Sharing global best practices with consumer marketing teams and integrating innovative solutions into the marketing strategy
• Ensuring compliance with data protection regulations, industry regulations and internal data privacy policies in all digital marketing activities

Let’s talk about Qualifications and Experience

• Bachelor’s degree (Business or Marketing education)
• Minimum of 5 years of related experience (Digital Marketing or related field)
• E-commerce experience and a strong understanding of the channel as a sales driver are considered a significant advantage
• Understanding of health care industry regulations as it relates to advertising and Marketing favoured
• Product knowledge desirable
• Proficient in Microsoft tools and in Google suite including Search Engine Advertising (SEA)
• Minimum requirement of a European language and English to a conversational level
• Experience with Affiliate marketing sort but not essential
• Experience working in a Global team structure preferred but not essential

Let's talk about our company benefits:

• Attractive compensation; this is a parental leave replacement, therefore the position is (for the time being) temporary
• 30 days of vacation plus December 24th and 31st to ensure sufficient time for relaxation and personal interests
• Two additional days of volunteer leave for your voluntary work
• The opportunity to participate in the share purchase program and benefit from the company's growth opportunities
• A flexible benefits program from which you can individually compile your personal benefits. You can choose from childcare subsidies, sports activities, restaurant vouchers, and company bike leasing
• Mental health support through TELUS Health, which offers you and your family support in various areas of life
• Extensive training and development opportunities, including access to LinkedIn Learning, to continuously expand your skills
• Regular events like our legendary New Year's Eve party to strengthen team spirit and make new connections

Joining us is more than saying “yes” to making the world a healthier place. It’s discovering a career that’s challenging, supportive and inspiring. Where a culture driven by excellence helps you not only meet your goals, but also create new ones. We focus on creating a diverse and inclusive culture, encouraging individual expression in the workplace and thrive on the innovative ideas this generates. If this sounds like the workplace for you, apply now! We commit to respond to every applicant.