Digital Account Executive

EAB; Washington (District of Columbia); Hybrid; USD 50,000 - 60,000; Full time

Benefits offered by this job

Medical, dental, and vision insurance

20+ days PTO annually

Flextime/paid holidays

401(k) with company match

Wellness programs

Job summary

EAB is hiring a Digital Account Executive in Washington, D.C. This role focuses on leading the full sales cycle for higher education clients, from discovery to contract, with a consultative approach and strategic proposals.

You will partner with colleges and universities to align enrollment, marketing, and institutional priorities with Hybrid’s solutions, delivering measurable outcomes and revenue growth.

Qualifications

• 1–3+ years of experience in Business Development, Account Executive, Sales, or a quota-carrying B2B role.
• Demonstrated success managing complex sales cycles and achieving revenue targets.
• Experience conducting executive-level presentations and consultative sales conversations.
• Excellent verbal, written, and presentation skills.
• Strong organizational skills with ability to manage multiple opportunities.

Responsibilities

• Manage qualified sales opportunities from discovery through contract execution.
• Lead consultative discovery meetings to understand institutional priorities.
• Develop tailored recommendations aligning Hybrid's solutions with client needs.
• Maintain a healthy sales pipeline and consistently achieve revenue targets.
• Build relationships with executive stakeholders across colleges and universities.

Skills

Sales experience

Executive presentations

CRM (Salesforce)

Organization

Communication (verbal/written)

Education

Bachelor's degree or equivalent

Tools

Salesforce

Job description

Digital Account Executive

Location: Washington, D.C.
Number: 612566
Job Category: Sales
Job Department: Enrollment Services
Job Family: Acquisition
Job Type: Full Time
Level: Entry Level

At EAB , our mission is to make education smarter and our communities stronger. We work with more than 2,800 institutions to drive transformative change through data-driven insights and best-in-class capabilities. From kindergarten to college to career, EAB partners with leaders and practitioners to accelerate progress and drive results across enrollment, student success, institutional strategy, data analytics, and advancement. We work with each partner differently, tailoring our portfolio of research, technology, and marketing and enrollment solutions to meet the unique needs of every leadership team, as well as the students and employees they serve.

At EAB, we serve not only our partner institutions but each other—that's why we are always working to make sure our employees love their jobs and are invested in their communities. See how we've been recognized for this dedication to our employees by checking out our recent awards .

Recently acquired by EAB, Hybrid is a globally recognized and award-winning agency that operates as a full-service marketing partner for the education sector, connecting universities with students worldwide. Powered by unrivaled insight, advanced technology, and AI-driven enrollment strategies, our integrated marketing solutions help education brands grow. We tackle the sector’s toughest challenges head-on and continuously strive for excellence, staying on the pulse of emerging trends. When you join our division of EAB, you become part of a tight-knit, ambitious, supportive, and rapidly growing team. You’ll work on big ideas with talented colleagues who respect your input, challenge your thinking and push you to do your best work. Visit our website to learn more about our story .

The Role in Brief

Account Executive - Digital

Hybrid is seeking a consultative, results-driven Account Executive to join our growing New Business team. This role is responsible for converting qualified opportunities into long-term higher education partnerships by leading the sales process from discovery through contract execution.

As an Account Executive, you will partner with colleges and universities to understand their enrollment, marketing, and institutional priorities while demonstrating how Hybrid's integrated marketing, research, and technology solutions can help them achieve measurable results. Working closely with our Sales Development and Client Success teams, you'll build executive-level relationships, deliver strategic presentations, negotiate commercial agreements, and consistently achieve revenue goals.

This role offers an exciting opportunity for a highly motivated sales professional who thrives in a collaborative, fast-paced environment and enjoys helping higher education institutions solve complex challenges.

This hire may be based in Philadelphia, PA, Richmond, VA, or Washington, D.C. with a 3 day a week onsite expectation.

Primary Responsibilities

The Account Executive is responsible for managing the full sales cycle, developing strategic client relationships, and driving new business growth across Hybrid's higher education portfolio.

Business Development & Sales

• Manage qualified sales opportunities from initial discovery through contract execution.
• Conduct consultative discovery meetings to understand institutional priorities, enrollment challenges, and marketing objectives.
• Develop tailored recommendations that align Hybrid's solutions with prospective client needs.
• Build and maintain a healthy sales pipeline while consistently achieving revenue and sales targets.

Client Engagement & Relationship Building

• Build trusted relationships with executive stakeholders across colleges and universities.
• Lead presentations, solution demonstrations, and strategic proposal discussions.
• Coordinate internal resources to develop compelling proposals and client presentations.
• Guide prospects through the purchasing process while effectively managing timelines and stakeholder expectations.

Sales Strategy & Pipeline Management

• Maintain accurate forecasting, opportunity tracking, and pipeline management within Salesforce.
• Collaborate with Sales Development Representatives to ensure seamless handoff of qualified opportunities.
• Work cross-functionally with Marketing, Research, Creative, and Client Success teams throughout the sales process.
• Monitor sales performance metrics and identify opportunities to improve conversion rates and sales effectiveness.

Market Expertise & Collaboration

• Stay informed on trends impacting higher education enrollment, digital marketing, and institutional strategy.
• Share competitive intelligence and customer insights to strengthen go-to-market strategy.
• Represent Hybrid professionally at conferences, client meetings, and industry events as appropriate.
• Contribute to the ongoing refinement of sales messaging, playbooks, and best practices.

Basic Qualifications

• Bachelor's degree preferred or equivalent professional experience.
• 1-3+ years of experience in Business Development, Account Executive, Sales, or a quota-carrying B2B role.
• Demonstrated success managing complex sales cycles and consistently achieving revenue targets.
• Experience conducting executive-level presentations and consultative sales conversations.
• Excellent verbal, written, and presentation skills.
• Strong organizational skills with the ability to manage multiple opportunities simultaneously.
• Experience using Salesforce or comparable CRM platforms.
• Ability to travel periodically for client meetings and industry events.

Ideal Qualifications

• Experience selling marketing services, digital media, technology, SaaS, or professional services.
• Experience working with higher education institutions or education technology organizations.
• Strong consultative selling and solution development skills.
• Demonstrated success navigating complex buying committees and enterprise sales processes.
• Highly collaborative with the ability to work across multiple internal teams.
• Commitment to embracing a continual learning environment and contributing to a dynamic and welcoming culture of fairness, authenticity, and belonging in support of EAB's mission, values, and aspiration.

Compensation

The anticipated starting salary (base) range for this role is $50,000 - $60,000 per year. Actual salary varies due to factors that may include but not be limited to relevant experience, skills, and location. At EAB, it is not typical for an individual to be hired at or near the top of the starting salary range for their role.

This hire will additionally be eligible for discretionary bonus or incentive compensation. Variable compensation may depend on various factors, such as individual and organizational performance.

Benefits

• Medical, dental, and vision insurance plans; dependents and domestic partners eligible
• 20+ days of PTO annually, in addition to paid firm and floating holidays
• Daytime leave policy for community service and flextime for fitness activities (up to 10 hours per month each)
• 401(k) retirement savings plan with annual discretionary company matching contribution
• Health savings account, healthcare and dependent care flexible spending account, and pre-tax commuter plans
• Employee assistance program with counseling services and resources available to all employees and immediate family
• Wellness programs including gym discounts, incentives to promote healthy living, and family access to the leading app for sleep, meditation, and relaxation
• Fertility treatment coverage and adoption or surrogacy assistance
• Paid parental leave with phase back to work program for birthing and non-birthing parents
• Access to milk shipping service to support nursing employees during business travel
• Discounted pet health insurance coverage for dog and cat family members
• Company-provided life, AD&D, and disability insurance
• Financial wellness resources and membership in a robust employee discount program
• Access to employee resource groups, merit-based advancement, and dynamic professional growth opportunities

This opening is not eligible for visa sponsorship at this time; EAB will thus consider candidates who possess U.S. work authorization that does not require employment-based visa sponsorship now or in the future.

At EAB, we believe that to fulfill our mission to “make education smarter and our communities stronger” we need team members who bring a diversity of perspectives to the table and are committed to fostering a workplace where each team member is valued, respected and heard.

Equal Opportunity Employer

To that end, EAB is an Equal Opportunity Employer, and we make employment decisions on the basis of qualifications, merit and business need. We don’t discriminate on the basis of race, religion, color, sex, gender identity or expression, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law.