Digital Account Executive

Playfly Sports; Dallas (TX); On-site; USD 70,000 - 110,000; Full time

Job summary

Playfly Sports in Dallas is seeking a Digital Account Executive to drive revenue for HTS digital offerings through agency and direct client sales. You will build strong relationships, develop new accounts, and craft innovative digital packages across video, social, and programmatic platforms.

The role emphasizes consultative selling, pipeline development, and cross-team collaboration to expand HTS digital revenue and marketplace presence in the sports media space.

Qualifications

• Bachelor’s degree required, with preference in Sports Media, Communications, Marketing or related fields
• 3-5 years of digital, sales and or agency experience in sports or entertainment field is required
• Interest in and general understanding of the sports industry, and current contacts within the aforementioned business sectors is strongly recommended
• Strong oral and written communication skills are necessary
• Strong organizational, presentation and public speaking, and project management skills are imperative to this role
• Knowledge of Microsoft Office computer applications, including Word and Outlook is necessary
• Ability for analytical reasoning of sales and research data (CPM, impressions, site metrics, data analysis, etc.)
• Must be technologically savvy with propensity for understanding new technology platforms and how they apply to our business model
• A proven ability to develop and maintain successful internal and external business relationships is essential

Responsibilities

• Develop and maintain relationships across agency and client layers in the digital media marketplace
• Develop revenue through new target growth categories, and assist in developing new HTS Digital accounts
• Create, develop and implement new concepts, packages, and platforms with internal groups for agencies and clients
• Develop innovative digital sales strategies tailored to HTS products (video, social, programmatic)
• Serve as expert consulting resource for HTS digital offerings to clients and partners
• Develop partnerships with other digital and media tech companies for revenue opportunities
• Ensure optimal market coverage by participating in client events and industry activities
• Collaborate with HTS Integrated Sales team to develop digital stand-alone partnerships

Skills

Digital sales

Relationship building

Consultative selling

Presentation skills

CRM analytics

Education

Bachelor's degree

Tools

CRM systems

MS Office

Job description

Playfly Sports is looking for a Digital Account Executive to join our team in Dallas.The Digital Sales Account Executive (AE) for Home Team Sports (HTS) will be responsible for revenue growth for all HTS digital offerings, through sales to agencies and clients directly. The AE will develop a solid understanding of HTS integrated Digital offerings, utilizing superb consultative selling skills and in addressing client needs to generate revenue. This role will also build a productive sales pipeline, develop and manage highly effective account relationships, and drive digital revenue are key responsibilities.

WHAT YOU’LL ACCOMPLISH

• Pursue, develop, and maintain effective business relationships across all agency and client layers in the digital media marketplace
• Work and develop revenue through new target growth categories, as assigned by Vice President, Digital Sales, and assist in developing new accounts for HTS Digital through digital agencies
• Create, develop and implement new concepts, packages, and platforms in collaboration with all complementary internal groups, to present to agencies and clients
• Develop innovative digital sales strategies and opportunities tailored specifically to HTS products that expand beyond the existing scope of HTS client solutions including video, social and programmatic
• Serve as an expert consulting resource for all HTS digital offerings and assist the HTS internal teams, HTS representation partners, agencies, and clients to better understand and utilize such offerings
• Develop relationships with other digital and media technology companies, agencies, startups, etc. and subsequently developing strategic partnerships and revenue opportunities
• Ensure optimal market coverage by participating in client activities, trade association events and socials, and any ancillary activities that can assist in better visibility and revenue growth
• Develop, cultivate and build strong relationships with other corporate and major media entities on cross-sales platforms and promotional opportunities
• Collaborate with HTS Integrated Sales team to develop digital stand-alone partnerships
• Other job-related duties as assigned

WHAT YOU’LL BRING

• Bachelor’s degree required, with preference in Sports Media, Communications, Marketing or related fields
• 3-5 years of digital, sales and or agency experience in sports or entertainment field is required
• Interest in and general understanding of the sports industry, and current contacts within the aforementioned business sectors is strongly recommended
• Strong oral and written communication skills are necessary
• Strong organizational, presentation and public speaking, and project management skills are imperative to this role
• Knowledge of Microsoft Office computer applications, including Word and Outlook is necessary
• Ability for analytical reasoning of sales and research data (CPM, impressions, site metrics, data analysis, etc.)
• Must be technologically savvy with propensity for understanding new technology platforms and how they apply to our business model
• A proven ability to develop and maintain successful internal and external business relationships is essential

TRAVEL, LIFTING, PHYSICAL REQUIREMENTS

• This role takes place in an office setting and is a sedentary role
• Regular travel may be required to attend meetings, conduct trainings, etc.

WHAT WE DO

Playfly Sports is the full-service, leading sports marketing and media company that enables brands to engage with sports fans on a local, regional, and national level through scaled linear, digital, and experiential assets. Playfly Sports drives outcome-based solutions into 90-million households via more than 7,800 live U.S. broadcasts of MLB, NBA, and NHL games; and influences sports fans of all ages through the management of college and high school multimedia rights, uniform branding, and high-profile sports sponsorship platforms. Playfly Sports has the unique ability to partner, innovate, and advance the aspirations of athletes, brands, academic institutions, and sports fans across the U.S. Playfly Sports is Powered by Partnership. Visit Playfly Sports online at playfly.com

WHAT WE STAND FOR

At Playfly, we know that a diverse, equitable, and inclusive company is a more innovative and successful one, but more importantly, we believe it’s just the right thing to do. Through conversations, company initiatives, community events and partnerships, policy changes, data analysis, workshops, and support groups, we are dedicated to creating a workplace where everyone can thrive. We are here for the long haul and to do the meaningful work that creates true institutional change within our workplace, with our partners, and in the communities we serve.

EEOC & DIVERSITY STATEMENT

Playfly Sports affirms that inequality is detrimental to our associates, our clients, and the communities we serve. Our goal is to impact lasting change through our actions. Together, we unite for equality and equity. Playfly Sports is committed to equal employment opportunities regardless of any protected characteristic, including race, color, genetic information, creed, national origin, religion, sex, affectional or sexual orientation, gender identity or expression, lawful alien status, ancestry, age, marital status, or protected veteran status and will not discriminate against anyone on the basis of a disability. We support an inclusive workplace where associates excel based on personal merit, qualifications, experience, ability, and job performance.

ACCOMMODATIONS

Playfly Sports is committed to the full inclusion of all qualified individuals, and as part of this commitment, Playfly Sports will ensure that persons with disabilities are provided reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact [e-mail] .

We are unable to sponsor or take over sponsorship of an employment visa for this role at this time

Equal Opportunity Employer

This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.