Development Communications Manager

The American National Red Cross; Miami, Northern (FL, KY); Hybrid; USD 65,000 - 90,000; Full time

Benefits offered by this job

Medical, Dental, Vision plans

Health Spending Accounts

401K with 6% match

Paid Time Off starting at 19 days a ye

9 paid holidays

Job summary

The American Red Cross in Miami, FL is seeking a Development Communications Manager to drive regional communications and marketing, support revenue generation, and educate the public about Red Cross services. You will collaborate with regional staff across departments and provide guidance to volunteers in a fast-paced humanitarian environment.

The role requires strong national media relations, crisis communications, and social media skills, with willingness to travel and lead communication

Qualifications

• Bachelor's degree required.
• Minimum 3 years of related experience in Communications, Public Relations or Marketing.
• Excellent written and oral communication with AP Style proficiency.
• Experience managing professional social media platforms for an organization.

Responsibilities

• Media Relations: develop and execute media relations strategy, serve as a Red Cross spokesperson, coordinate interviews and provide approved information.
• Public Affairs and Crisis Communications: support disaster public affairs activities and volunteer training.
• Social Engagement: implement a regional social media strategy and produce local content.
• Marketing Support: assist with campaigns in collaboration with Field Marketing and Regional Financial Development.
• Internal Communications: support strategic and change management communications.
• Volunteer Engagement: assist in building and supervising regional communications volunteers.

Skills

Communication skills

AP Style

Microsoft Office

Social media management

Media relations

Education

Bachelor's degree

Tools

Cision/TrendKite

CMS

Job description

Please use Google Chrome or Mozilla Firefox when accessing Candidate Home. By joining the American Red Cross you will touch millions of lives every year and experience the greatness of the human spirit at its best. Are you ready to be part of the world's largest humanitarian network? Join us—Where your Career is a Force for Good!

Why Choose Us?

Joining The American Red Cross you will touch millions of lives every year and experience the greatness of the human spirit at its best. Are you ready to be part of the world's largest humanitarian network? Join us—Where your Career is a Force for Good!

We are looking for a Development Communications Manager for our South Florida Region located in Miami. Bilingual preferred. This position is not eligible for relocation assistance.

Job Overview

The Development Communications Manager will perform communications and marketing functions that drive regional business objectives and results, publicize the mission of the Red Cross, support revenue generations, and educate the public about how to access Red Cross services. Work in close collaboration with regional Development, Disaster Cycle Services, Service to the Armed Forces, Biomedical Services, Training Services, and Volunteer Services staff to provide communication and marketing support. Provide support, development and/or leadership guidance to all volunteers. Perform all duties and responsibilities in compliance with standard operating procedures and other applicable Federal, State and local regulations.

Key Responsibilities

• Media Relations: Work with regional communications director, regional executive, executive director and others to execute determined media relations strategy, including maintaining excellent media contact relationships, news release writing and distributions, pitching, etc. Respond to local media inquiries by coordinating interviews and providing Red Cross approved information, as appropriate. Required to serve as a Red Cross spokesperson, train and prepare staff and volunteer spokespersons throughout the region, review support requests, and develop and execute an effective communications strategy.
• Public Affairs and Crisis Communications: Support regional, divisional, and potentially national disaster public affairs activities. Provide training to regional disaster public affairs volunteers. May be required to deploy to support disaster response operations outside of home region or may be tasked to conduct public affairs volunteer training and development across the division.
• Social Engagement: Implement a social media engagement strategy for the region that reflects the regional priorities in alignment with the enterprise-wide social media strategy. Produce relevant local content for regional web and social platforms.
• Marketing Support: Support integrated campaign/program development in collaboration with Field Marketing and Regional Financial Development. Encourage staff to be trained on and use Brand Central.
• Internal Communications: Support development of strategic and change management communications.
• Volunteer Engagement: Support the regional communications director in building, engaging and supervising a regional communications and disaster public affairs volunteer team. Individual contributor that is fully proficient in applying subject matter knowledge. Knowledge based acquired from several years of experience in particular area. Work independently and may instruct or coach other professionals.

Minimum Qualifications

• Bachelor's degree required.
• Minimum 3 years of related experience or combination of education and related experience required in Communications, Journalism, Public Relations, Marketing, Public Affairs or related field required.
• Good understanding of role and industry, apply specialized knowledge.
• Know what is expected in the role and expectations.
• Proficient in the role.
• Analyze possible solutions using standard procedures.
• Outstanding oral and written communication skills required, with proven knowledge of AP Style.
• Demonstrate effective critical thinking and strategic planning.
• Strong organizational and multi-tasking skills.
• Ability to use Microsoft Office Suite.
• Familiarity with Cision/TrendKite or other media monitoring software.
• Demonstrated experience managing professional social media platforms for an organization is required.
• Must be comfortable using website content management systems and other marketing tools.
• Basic photography and videography experience preferred.
• Willingness to serve as a media spokesperson required; experience as a spokesperson preferred.
• Strong teamwork and collaboration required.
• Ability to work on a team.
• Travel is required.
• Combination of candidate’s education and general experience satisfies requirements so long as the total years equate to description’s minimum education and general experience years combined (Management experience cannot be substituted).
• The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.
• While performing the duties of this Job, the employee is regularly required to sit; use hands to handle or feel; and talk or hear.
• The employee is frequently required to reach with hands and arms.
• The employee is occasionally required to stand; walk and stoop, kneel, crouch, or crawl.
• The employee must frequently lift and/or move up to 15 pounds and occasionally lift and/or move up to 30 pounds.
• The work environment will consist of moderate noise (i.e. business office with computers, phones and printers, light traffic).
• The employee must have the ability to work in a small cubicle and have the ability to sit at a computer terminal for an extended period of time.

Preferred Qualifications

• Bilingual

Benefits for You

• Medical, Dental Vision plans
• Health Spending Accounts & Flexible Spending Accounts
• PTO: Starting at 19 days a year; based on FLSA status and tenure
• Holidays: 9 paid holidays comprised of six core holidays and five floating holidays
• 401K with 6% match
• Paid Family Leave
• Employee Assistance Program
• Disability and Insurance: Short + Long Term Service Awards and recognition

The American Red Cross is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected veteran status, age, or any other characteristic protected by law.

Qualified applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers, San Diego Fair Chance Ordinance, the California Fair Chance Act and any other applicable state and local laws. AmeriCorps, the federal agency that brings people together through service, and its partners — the Peace Corps, AmeriCorps Alums, National Peace Corps Association, and the Service Year Alliance — launched Employers of National Service to connect national service alumni with opportunities in the workforce. American Red Cross is proud to be an EONS partner and share our employment opportunities with the network of organizations.

Interested in Volunteering? To view the EEOC Summary of Rights, Summary of Rights.