Developer Advocate, Payload

Figma; San Francisco (CA); Remote; USD 115,000 - 269,000; Full time

Benefits offered by this job

Equity

Health insurance

Retirement benefits

Parental leave

Paid time off

Paid sick leave

Job summary

Figma is seeking a Developer Advocate focused on Payload to collaborate with Marketing, Sales, and Product teams. You’ll bring deep design expertise, product intuition, and a genuine love for the design and developer community to our go-to-market efforts.

This full-time role can be based in New York City or San Francisco, or remotely within the United States. You’ll advocate for Payload, create tutorials and demos, engage with the community, and help shape product decisions.

Qualifications

• Have deep, hands-on expertise with Payload and experience integrating it within real product teams.
• Comfortable operating in evolving workflows, including CMS, DAM, design systems, and AI-assisted design or prototyping.
• Passionate about engaging with and contributing to the design or developer community.

Responsibilities

• Advocate for Payload: Promote Payload and the Payload + Figma integrations to developers inside and outside Figma.
• Empower Payload connections: Collaborate with Sales and Customer Experience teams to help customers unlock Payload across real product workflows.
• Engage with the Payload community: Triage GitHub issues and community PRs, label, reproduce and route them, and work with engineering on review.
• Create technical content: Tutorials, demos, videos, starter templates and livestreams for Payload + Figma products.
• Inspire community connections: Foster relationships within the Payload community and identify collaboration opportunities.
• Speak and engage at events: Present at industry meetups, conferences, and community events with practical insights.

Skills

Payload expertise

Community engagement

Content creation

Event speaking

Job description

Figma is growing our team of passionate creatives and builders on a mission to make design accessible to all. Figma’s platform helps teams bring ideas to life—whether you’re brainstorming, creating a prototype, translating designs into code, or iterating with AI. From idea to product, Figma empowers teams to streamline workflows, move faster, and work together in real time from anywhere in the world. If you’re excited to shape the future of design and collaboration, join us!

At Figma, we're building a vibrant community where designers and product builders come together to learn, grow, and connect around their shared passion. Our Advocacy team is central to this mission—empowering our users through engaging content, meaningful interactions, and genuine advocacy.

We're looking for a Developer Advocate focused on Payload to partner closely with our Marketing, Sales, and Product teams. You'll bring deep design expertise, strong product intuition, and a genuine love for the design and developer community into our go-to-market strategies. You'll also champion our users' voices internally, ensuring their perspectives shape our product evolution.

This is a full-time role that can be held from our New York City or San Francisco hub, or remotely in the United States.

What you’ll do at Figma:

• Advocate for Payload: Promote Payload and the Payload + Figma integrations to developers inside and outside Figma.
• Empower Payload connections: Collaborate closely with Sales and Customer Experience teams to help customers unlock the full potential of Payload across real product workflows.
• Engage with the Payload community: Triage GitHub issues and community PRs, including labeling, reproducing and routing them, and working with engineering on review and prioritization.
• Create compelling content: Create technical content for Payload + Figma products: tutorials, demos, videos, starter templates and livestreams.
• Inspire community connections: Foster meaningful relationships within the Payload community, identify collaboration opportunities, and nurture user-driven initiatives.
• Speak and engage at events and in co-marketing: Regularly present at industry meetups, conferences, and community events, sharing practical insights from real-world design work.
• Champion user voices: Stay attuned to community feedback, sentiment, and emerging design trends—advocating internally to inform product decisions and improvements.

We'd love to hear from you if you have:

• Have deep, hands-on expertise with Payload and experience integrating it within real product teams.
• Are comfortable operating in evolving workflows, including CMS, DAM, design systems, and AI-assisted design or prototyping.
• Are passionate about engaging with and contributing to the design or developer community.

While it’s not required, it’s an added plus if you also have:

• An entrepreneurial mindset, with the enthusiasm and ability to transform early-stage ideas into polished, impactful outcomes.
• The flexibility and willingness to travel up to 25% of the time to engage with the Payload community in person.

At Figma, one of our values is Grow as you go. We believe in hiring smart, curious people who are excited to learn and develop their skills. If you’re excited about this role but your past experience doesn’t align perfectly with the points outlined in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles.

Pay Transparency Disclosure

Job level and actual compensation will be decided based on factors including, but not limited to, individual qualifications objectively assessed during the interview process (including skills and prior relevant experience, potential impact, and scope of role), market demands, and specific work location.

Figma offers equity to employees, as well as a competitive package of additional benefits, including health, dental, and vision coverage; retirement benefits with company contributions; parental leave and reproductive or family planning support; mental health and wellness benefits; and paid time off. Figma provides paid sick leave, holidays, and other leave benefits in compliance with applicable federal, state, and local laws, including the requirements of the Washington Minimum Wage Act and related regulations. Exempt employees are eligible for employer‑provided paid flexible PTO in addition to flexible paid sick leave. PTO is subject to manager approval. Additional benefits may include company recharge days, cell phone and home internet reimbursements, and a number of lifestyle spending accounts. Figma also offers sales incentive compensation for most sales roles and an annual bonus plan for eligible non-sales roles. All compensation and benefits are subject to applicable plan terms and may be modified by Figma at any time, consistent with applicable law.

Annual Base Salary Range: $115,000 — $269,000 USD

At Figma we celebrate and support our differences. We know employing a team rich in diverse thoughts, experiences, and opinions allows our employees, our product and our community to flourish. Figma is an equal opportunity workplace – we are dedicated to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity/expression, veteran status, or any other characteristic protected by law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.

We will work to ensure individuals with disabilities are provided reasonable accommodation to apply for a role, participate in the interview process, perform essential job functions, and receive other benefits and privileges of employment. If you require accommodation, please reach out to [e-mail]. These modifications enable an individual with a disability to have an equal opportunity not only to get a job, but successfully perform their job tasks to the same extent as people without disabilities.

Examples of accommodations include but are not limited to:

• Holding interviews in an accessible location
• Enabling closed captioning on video conferencing
• Ensuring all written communication be compatible with screen readers
• Changing the mode or format of interviews

To ensure the integrity of our hiring process and facilitate a more personal connection, we require all candidates keep their cameras on during video interviews. Additionally, if hired you will be required to attend in person onboarding.

By applying for this job, the candidate acknowledges and agrees that any personal data contained in their application or supporting materials will be processed in accordance with Figma's Candidate Privacy Notice.

Application limits: To help candidates focus on the opportunities most relevant to their skills and experience, Figma limits the number and frequency of applications. These limits apply to all roles:

• Candidates may submit up to 5 applications during any rolling 30-day period.
• Candidates may not reapply to the same role while an application is active or within 90 days of receiving a rejection.

Once the applicable days has passed, candidates are welcome to apply again.