Designer - Textile & Apparel Graphics

Gapinc; San Francisco (CA); On-site; USD 65,000 - 90,000; Full time

Job summary

Gap Inc. is seeking a Graphic Designer with a strong focus on typography, visual storytelling, and graphic systems to shape our seasonal identity for apparel and accessories.

You will develop original typography, graphic motifs, and brand-aligned concepts, building scalable graphic systems and libraries across product formats. A refined eye for composition, color theory, and cross-functional collaboration is essential.

Qualifications

• 4–6+ years of graphic design experience, ideally within apparel, lifestyle, or fashion.
• Strong portfolio showcasing typographic exploration, badge/icon development, and elevated graphic sensibility.
• Expert proficiency in Adobe Creative Suite (Illustrator, Photoshop, InDesign).
• Strong understanding of composition, hierarchy, scale, and color theory.
• Experience balancing expressive creativity with technical precision.
• Excellent communication and organizational skills, with the ability to manage multiple projects.
• Experience in surface or textile pattern design is preferred.
• Familiarity with 3D visualization tools such as CRO.

Responsibilities

• Graphic Development: Create original typography, graphic motifs, and visual concepts aligned with seasonal direction and brand DNA.
• Develop typographic explorations ranging from bold statements to minimal brand marks.
• Build graphic systems, badge/icon libraries, and lockups across categories.

Skills

Typography

Visual storytelling

Graphic systems

Brand development

Adobe Creative Suite

Tools

Adobe Illustrator

Adobe Photoshop

Adobe InDesign

CRO

Job description

About the Role

We are seeking a Graphic Designer with a strong focus on typography, visual storytelling, and graphic systems to shape the seasonal identity of our product. This role is centered on creating compelling, brand-right graphics that translate seamlessly across apparel and accessories. You bring an elevated design sensibility, a refined eye for type and composition, and the ability to build graphic narratives that feel both culturally relevant and commercially strong. While graphic excellence is at the core of the role, experience in surface or print design is a plus.

What You'll Do

• Graphic Development

• Create original typography, graphic motifs, and visual concepts aligned with seasonal direction and brand DNA
• Develop typographic explorations ranging from bold, expressive statements to clean, minimal brand marks
• Build graphic systems, badge/icon libraries, and lockups that translate across categories and product formats
• Partner with Concept, Design and Merchandising teams to shape seasonal graphic narratives
• Research cultural, global, and competitive graphic trends to inform concept direction
• Present graphic concepts and storytelling frameworks to internal partners and leadership

• Execution & Technical Craft

• Prepare production-ready artwork files with accuracy in scale, separations, placement, and formatting
• Provide detailed color callouts, proportion notes, and placement direction to ensure design integrity
• Partner with Production and Tech teams to ensuregraphics execute successfully across fabrics and silhouettes
• Manage multiple seasons and deadlines in a fast-paced environment

• Surface / Print

• Understanding of print techniques (screen, heat transfer, digital, sublimation) and how they interact with different fabrications
• Support surface design development when needed, applying strong graphic sensibility

Who You Are

• 4–6+ years of graphic design experience, ideally within apparel, lifestyle, or fashion
• Strong portfolio showcasing typographic exploration, badge/icon development, and elevated graphic sensibility
• Expert proficiency in Adobe Creative Suite (Illustrator, Photoshop, InDesign)
• Strong understanding of composition, hierarchy, scale, and color theory
• Experience balancing expressive creativity with technical precision
• Excellent communication and organizational skills, with the ability to manage multiple projects

• Experience in surface or textile pattern design is preferred

• Familiarity with 3D visualization tools such as CRO