Designer (Brand & Product Hybrid)

General Medicine; San Francisco (CA); On-site; USD 90,000 - 130,000; Full time

Job summary

General Medicine, a fast-growing healthcare technology startup, is seeking a Brand & Product Designer. The role involves driving brand design and shaping digital product experiences, requiring strong visual storytelling and collaboration skills. Ideal candidates will have 8+ years of experience and a passion for elevating consumer healthcare.

Qualifications

• 8+ years designing for brand-centric companies or agencies.
• At least 2-3 years influencing digital product UI/UX.
• Deep understanding of responsive web and mobile design patterns.

Responsibilities

• Own and evolve visual identity across all touchpoints.
• Concept and produce world-class marketing assets.
• Build and maintain a cohesive design system in Figma.

Skills

Visual Storytelling

Attention to Detail

Systems Thinking

Collaboration

Job description

General Medicine is a fast-growing healthcare technology startup on a mission to transform how consumers discover, purchase, and engage with healthcare products. We’re building a consumer-facing healthcare experience that is as intuitive, delightful, and premium-feeling as the very best luxury retail brands — but focused on giving people access to the best care in the world. We’re passionate about design, thoughtful branding, and providing an unparalleled customer experience.

The opportunity

We’re looking for a hands-on Brand & Product Designer who will spend roughly 60-70% of their time driving brand, creative, and marketing design and 30-40% shaping our digital product experience. You’ll be the visual steward of General Medicine—crafting campaigns that stop thumbs, building a cohesive design system, and ensuring every pixel reflects impeccable taste.

What you'll do

1. Brand Stewardship & Creative Leadership: Own and evolve our visual identity across every touchpoint—paid social, lifecycle email, landing pages, print, and beyond—so everything feels unmistakably “GM.”
2. Campaign Design & Production: Concept, art-direct, and produce world-class marketing assets (storyboards, motion studies, final creatives) that inspire, perform, and meet exacting aesthetic standards.
3. Product Design Collaboration: Partner with Product, Engineering, and Clinical teams to turn complex healthcare tasks into elegant, intuitive flows for web and mobile.
4. Design System & UI/UX Craft: Build and maintain a cohesive design system in Figma—components, patterns, documentation—that scales gracefully as we grow.
5. Testing & Optimization: Work to iterate quickly, balancing beauty with data-driven performance insights.

Who you are

1. Visual Storyteller: A portfolio full of campaigns and product work that marry striking aesthetics with clear narrative.
2. Taste-maker: You sweat the details—from kerning to micro-interactions—and hold yourself to luxury-brand standards.
3. Systems Thinker: Equally comfortable refining a design system as you are crafting a hero graphic.
4. Scrappy Builder: Thrive in a fast-moving startup; you concept, pitch, and ship without waiting for perfect conditions.
5. Collaborative Communicator: Clear, candid, and kind in articulating design decisions and feedback.

Qualifications

1. 8+ years designing for brand-centric companies or agencies, with at least 2-3 years influencing digital product UI/UX.
2. Demonstrated success balancing conversion-focused creative with rich storytelling.
3. Deep understanding of responsive web and mobile design patterns.
4. Impactful Mission: Elevate the consumer healthcare experience.
5. Creative Freedom: Shape a best-in-class brand from the ground up.
6. Growth & Influence: Your work will directly define our trajectory.
7. Collaborative Culture: Partner with a team committed to excellence.

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Design, Art/Creative, and Information Technology

Industries

• Hospitals and Health Care