Designer

Meta; San Francisco (CA); On-site; USD 122,000 - 175,000; Full time

Job summary

Meta's Creative X team in San Francisco seeks a talented designer to define, deliver, and maintain visual design systems and brand development across wearables and metaverse portfolio. You will develop template systems and design guidelines that enable high-volume, high-quality creative delivery across digital marketing touchpoints, while ensuring every asset upholds the integrity of our brand systems.

You will collaborate with cross-functional teams and external agency partners to translate

Qualifications

• 5+ years of experience in brand design in agency and/or in-house.
• Multidisciplinary background in brand identities, design systems, and template-driven creative programs.
• Proficiency in graphic design, art direction, typography, and tools (Figma, Adobe Creative Suite).
• Experience collaborating with and directing external creative partners.
• Experience presenting work to stakeholders and iterating based on feedback.
• Experience delivering creative at scale across digital marketing channels.
• Experience defining design direction when briefs or brand guidelines are incomplete, and prioritizing competing workstreams based on impact and deadlines.

Responsibilities

• Sketch, ideate, and design with a high level of craft and attention to detail, setting the bar for visual quality across everything the team delivers.
• Develop and maintain design guidelines and scalable template systems that enable consistent, high-quality creative output across digital growth channels.
• Art directs and oversees external agency partners, providing clear guidance through complexity and ambiguity to ensure excellent creative delivery at volume.
• Work closely with Creative Directors and Design Leads across different locations and time zones.
• Present creative concepts in leadership forums and brand reviews, building consensus and securing buy‑in from stakeholders.
• Operate fluently across multiple brand systems simultaneously, understanding the nuances of each while driving cohesion between them.
• Ensure timely and organized delivery of design solutions with program managers.
• Create and produce assets across formats, supporting the full spectrum from conceptual work to production‑ready deliverables.

Skills

Brand design

Design systems

Figma

Adobe Creative Suite

External partners

Present to stakeholders

Delivery at scale

Tools

Figma

Adobe Creative Suite

Job description

Creative X is a global, integrated creative agency that drives the creative vision for our brands and how they are perceived in the world. We develop the vision for next-generation creative advertising, consumer brand content and experiences for Meta, Facebook, Instagram, WhatsApp and our hardware products. Our vision is fearless creativity that shapes the future of connection. With some of the industry’s best talent on our team, we create beautiful work that has a purpose. And with an audience of almost five billion across some of the world’s biggest brands, we create brave ideas that demonstrate the full creative potential of our platforms, including industry leading, envy-inducing creative experiences that push the boundaries of traditional advertising. We believe in attracting and nurturing industry-leading talent with a focus on community and career development. We have developed best-in-class collaboration models with agencies and our cross-company creative network to ensure a consistent and effective creative narrative for work that reaches an audience across the globe due to the scale of our products. The Reality Labs team is at the frontier of building the future of connections through innovative wearable technology and immersive VR/mixed reality experiences. We are seeking a talented and passionate designer to help define, deliver, and maintain visual design systems and brand development across our wearables and metaverse portfolio. This role sits at the intersection of brand craft and scalable creative for performance and growth channels. You will develop template systems and design guidelines that enable high-volume, high-quality creative delivery across digital marketing touchpoints, while ensuring every asset upholds the integrity of our brand systems. This role requires demonstrated experience in conceptual design development, curiosity, and creative problem-solving in an environment with evolving priorities and concurrent projects. You will collaborate with cross-functional teams and external agency partners to translate brand guidelines into creative solutions that perform across digital channels.

Designer Responsibilities:

• Sketch, ideate, and design with a high level of craft and attention to detail, setting the bar for visual quality across everything the team delivers
• Develop and maintain design guidelines and scalable template systems that enable consistent, high-quality creative output across digital growth channels
• Art directs and oversees external agency partners, providing clear guidance through complexity and ambiguity to ensure excellent creative delivery at volume
• Work closely with Creative Directors and Design Leads across different locations and time zones
• Present creative concepts in leadership forums and brand reviews, building consensus and securing buy‑in from stakeholders
• Operate fluently across multiple brand systems simultaneously, understanding the nuances of each while driving cohesion between them
• Ensure timely and organized delivery of design solutions with program managers
• Create and produce assets across formats, supporting the full spectrum from conceptual work to production‑ready deliverables

Minimum Qualifications:

• 5+ years of experience in brand design (agency and/or in-house)
• Multidisciplinary background in brand identities, design systems, and template‑driven creative programs
• Proficiency in graphic design, art direction, typography, and industry-standard design tools (Figma, Adobe Creative Suite)
• Experience in collaborating with and directing external creative partners
• Experience in presenting creative work to stakeholders and iterating based on feedback
• Experience delivering creative at scale across digital marketing channels
• Experience defining design direction when briefs or brand guidelines are incomplete, and prioritizing competing workstreams based on impact and deadlines

Preferred Qualifications:

• Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
• Experience exploring and applying emerging technologies to design workflows
• Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies
• Familiarity with wearable technology and/or virtual reality/immersive products
• Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)
• Proficiency in Figma prototyping, 3D software, and After Effects
• Experience developing scalable creative systems for digital performance channels
• Familiarity with AI-assisted design tools and workflows for image generation
• Experience marketing hardware products
• Retail design experience, including both print and digital experiences in a retail environment

About Meta:

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.

Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E‑Verify program in certain locations, as required by law.

Please note that Meta may leverage at artificial intelligence and machine learning technologies in connection with applications for employment.

Meta is committed to providing reasonable accommodations for  candidates with  disabilities  in  our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at [e-mail].

$122,000/year to $175,000/year + bonus + equity + benefits

Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.