Design Lead - WFH

NewAge Products Inc.; United States; Remote; USD 90,000 - 120,000; Full time

Job summary

NewAge Products Inc. seeks an experienced digital designer to own Wilder Home's online experience, driving conversion through design systems, UX best practices, and AI-enabled tooling.

You will lead visual content production, collaborate with creative teams, and ensure accessibility compliance while partnering with e-commerce and retail teams to deliver compelling, on-brand experiences across desktop and mobile.

Qualifications

• 3+ years of experience in digital design for consumer home goods, furniture, or DTC e-commerce.
• Portfolio demonstrating e-commerce and conversion-focused design work.
• Strong knowledge of AI-assisted design tools and production workflows.
• Experience with modern e-commerce platforms and site performance implications.

Responsibilities

• Own website design and conversion-focused digital experience across Wilder Home site.
• Create high-fidelity mock-ups and hand off developer-ready specs.
• Ensure responsive implementation across desktop and mobile.
• Design product configurators, swatch visuals, and modular layouts.
• Apply analytics, heatmaps, and A/B test results to iterate designs.
• Maintain WCAG 2.1 AA accessibility and AODA compliance.

Skills

Digital design

Brand & agency experience

Project management

Interpersonal skills

Education

Bachelor's degree in graphic design or related field

Tools

Adobe Creative Suite

Figma

AI design platforms

SFCC or comparable

Job description

Role & responsibilities

Own website design and conversion-focused digital experience

• Design and maintain all pages of the Wilder Home e-commerce site: homepage, collection and product pages, landing pages, and content hub, within the established design system and brand guidelines.
• Create high-fidelity mock-ups and page frameworks, grounded in e-commerce UX best practices and CRO research, and hand off developer-ready specs.
• Partner with Digital/IT on responsive implementation, ensuring design intent survives across desktop and mobile.
• Design product configurators, swatch and material presentations, and modular-layout visualizations that help customers understand and customize the product.
• Use analytics, heatmaps, and A/B test results to iterate on page design; treat conversion data as design feedback, not a separate discipline.
• Ensure all digital experiences meet WCAG 2.1 AA accessibility standards and AODA requirements.

Produce and manage all digital content

• Create engaging content for product launches, promotional events, and always-on campaigns: email, paid and organic social, display, video cutdowns, and site banners.
• Design content with AI-era discoverability in mind: clear visual hierarchy, structured layouts, and imagery that supports how AI search engines and answer engines parse and cite pages.
• Plan and manage content production timelines against the brand launch calendar, keeping project trackers current for stakeholder visibility.
• Collaborate with the creative production team on photography and video requirements, including shot lists, set and interior styling direction, and lifestyle content.
• Monitor content and campaign performance and use the data to sharpen future creative.

Support onboarding on retailer platforms

• Own the creative asset packages required to onboard Wilder Home sofas on retailer platforms such as Costco, Lowes, Home Depot, Wayfair, and Amazon.
• Adapt hero imagery, lifestyle photography, dimension diagrams, and feature callouts to each retailers image specifications, template requirements, and style guides.
• Design enhanced content (A+ content, below-the-fold modules, comparison charts, and rich media) that communicates the modular system, materials, and configuration options within each platforms constraints.
• Build reusable asset templates per retailer so new SKUs, colorways, and configurations can be onboarded quickly without rebuilding from scratch.
• Partner with the e-commerce and sales teams on syndication timelines, asset submission, and retailer feedback rounds, and maintain a per-retailer spec reference so requirements stay current.
• Audit live retailer listings periodically for image quality, accuracy, and brand consistency, and refresh assets as the product line evolves.

Apply AI-assisted design and production workflows

• Use generative and AI-assisted tools (Adobe, Claude Design, and comparable platforms) for concepting, image extension, retouching, versioning, and resizing with human judgment as the final quality gate.
• Build repeatable, template-driven production systems so high-volume asset needs (channel resizes, seasonal refreshes, retail variants) do not bottleneck on manual work.
• Maintain clear standards for where AI-generated imagery is and is not acceptable, protecting product accuracy and brand integrity.
• Stay current on AI design tooling and evaluate new capabilities against real production needs, recommending adoption where it genuinely improves output or speed.

Design offline and physical brand assets

• Design print collateral that extends the brand into the physical world: swatch kits and material sample packaging, lookbooks, product care guides, in-box inserts, and unboxing touchpoints.
• Create signage and environmental graphics for showroom displays, retail partner placements, and experience center presence, adapting the digital design system to physical scale and materials.
• Design assets for brand activations, pop-ups, trade events, and grand openings — including banners, backdrops, wayfinding, promotional handouts, and branded giveaways.
• Prepare production-ready print files with correct color profiles, bleeds, dielines, and material specifications; manage proofing and quality control with print vendors.
• Source and evaluate print and fabrication vendors, balancing quality, cost, and timelines.
• Ensure visual consistency between digital and physical touchpoints so the brand reads as one system wherever a customer encounters it.

Provide leadership and stakeholder alignment

• Act as the design authority for Wilder Home, providing guidance and feedback to freelance and internal design support to ensure consistent, high-quality output.
• Evaluate, brief, and manage freelance designers and production partners as project volume requires.
• Report project status, milestones, and risks on a regular cadence.
• Back design decisions with reference-based research and present findings to stakeholders clearly and concisely.
• Collaborate cross-functionally with Sales, growth, product development, and retail partners to gather the inputs design work depends on.
• Work alongside the Product Development team to build deep knowledge of the product line, materials, and modular system.

Serve as centralized custodian of creative assets

• Establish and maintain a systematic repository for all Wilder Home creative assets with proper categorization, tagging, and metadata.
• Implement digital asset management practices for efficient search, retrieval, and version control, including secure sharing with internal teams, partners, and vendors.
• Conduct periodic audits of the asset library for completeness, relevance, and quality; identify gaps and close them.

Preferred candidate profile

• 3+ years of experience in digital design, preferably with a brand or agency in consumer home goods, furniture, or DTC e-commerce.
• A degree or diploma in graphic design, experience design, or a related field — or an equivalent portfolio.
• A portfolio demonstrating e-commerce and conversion-focused design work; DTC brand launch experience is a strong asset.
• Expert-level knowledge of Adobe Creative Suite, Figma and AI design platforms.
• Demonstrated fluency with AI-assisted design and production tools, and sound judgment about when to use them.
• Working knowledge of modern e-commerce platforms (SFCC or comparable) and how design decisions affect site performance.
• Proven project management and organizational skills, with the ability to drive multiple projects simultaneously.
• A creative eye for design and the ability to articulate creative vision to collaborators and stakeholders.
• Attention to detail with a high level of accountability for own work.
• Strong interpersonal skills; able to take constructive criticism gracefully and offer alternate solutions to design challenges.
• Team leadership or freelance management experience is prioritized.
• Good presentation skills with the ability to communicate design choices clearly and concisely.