Design Director, Resilient & Laminate

Shaw Industries Group; Dalton (GA); On-site; USD 140,000 - 200,000; Full time

Job summary

Shaw Industries Group, Inc. seeks a Design Director, Resilient & Laminate to lead design strategy and portfolio development across residential brands.

You will translate consumer insights into commercially successful collections and drive speed-to-market in collaboration with the Design Studio and cross-functional teams. The role requires proven design leadership in hard surface flooring, a strong portfolio, and the ability to manage multiple brands and channels globally.

Qualifications

• Bachelor's degree in Interior Design or related field.
• AVA CAD/CAM skills are desirable.
• 5+ years product design experience and leadership.

Responsibilities

• Lead design strategy for resilient and laminate categories.
• Develop category roadmaps aligned with trends and growth.
• Collaborate with Design Studio, Product, Marketing, and Manufacturing.
• Coach design team and drive innovations.

Skills

Design leadership

Cross-functional

Brand strategy

Communication

Education

Interior Design degree

Fine Arts / Textile Design

Tools

AVA CAD/CAM

Job description

Design Director, Resilient & Laminate

Shaw Industries Group, Inc. is a leader in flooring and other surface solutions designed for residential housing, commercial spaces and outdoor environments. Leveraging strengths in design, innovation and operational excellence, the company takes a people-centered, customer-focused, and growth-minded approach to meet diverse market needs. It creates differentiated customer experiences through its expansive portfolio of brands: Anderson Tuftex, COREtec, Shaw Floors, Patcraft, Philadelphia Commercial, Shaw Contract, Shaw Sports Turf, Shawgrass, Southwest Greens, Watershed Geo and more. Headquartered in Dalton, Georgia, Shaw is a wholly owned subsidiary of Berkshire Hathaway, Inc. with more than $5 billion in annual sales and approximately 18,000 associates worldwide.

Position Summary

The Design Director, Resilient & Laminate is responsible for leading the design strategy, portfolio development, and creative direction for Shaw's resilient and laminate categories across residential brands and channels. This role drives product differentiation, channel growth, and speed-to-market by translating consumer insights into commercially successful collections and product platforms. The role works in close partnership with the Design Studio to accelerate innovation, develop regional and channel-focused solutions, and maintain a pipeline of market-ready concepts that create competitive advantage.

Key Responsibilities

• Own the long-term design vision and strategy for the Residential Resilient & Laminate categories.
• Develop category roadmaps that align with consumer trends, business objectives, and growth opportunities.
• Monitor emerging trends, competitive activity, and consumer preferences to identify future opportunities and innovation spaces.
• Balance consumer insights, market trends, channel needs, regional preferences, sourcing capabilities, and business objectives to create products that win in the marketplace.
• Responsible for eloquent execution of New Product Development and New Product Introduction initiatives and Design KPIs.
• Own the design differentiation strategy across all assigned brands, ensuring each brand has a distinct design point of view, target consumer, and role within the portfolio.
• Create clear separation between brands by avoiding duplicate visuals, color stories, collection concepts, and product positioning.
• Partner with Product and Brand teams to ensure every collection has a compelling design story and a clear reason for customers to choose it.
• Participate in customer visits, dealer councils, Voice of Customer reviews, and market research activities.
• Translate customer insights into actionable product and design strategies.
• Stay closely connected to competitive activity, emerging trends, and evolving consumer preferences.
• Develop a deep understanding of channel-specific and regional design preferences, including Retail, Builder/Multifamily, and Home Center.
• Understand how consumer preferences, competitive landscapes, price points, and aesthetics vary across geographies and channels.
• Apply channel and regional insights to create products and collections that are relevant to specific customers, markets, and growth opportunities.
• Collaborate closely with Product, Marketing, Sales, Innovation, Manufacturing, and Sourcing teams to develop successful product strategies and launches.
• Build strong relationships across the organization and actively seek input from key stakeholders throughout the design and development process.
• Serve as the design leader for the category, aligning teams around a shared product vision and helping drive business growth through design.
• Collaborate with the Design Studio to prioritize future design development, Voice of Customer testing, and regional assortment strategies that support category growth objectives.
• Lead, coach, and develop category collection designers.
• Foster a culture of innovation, collaboration, consumer-focused thinking, and continuous learning.
• Build organizational capability and future design talent.

Position Qualifications

An ideal candidate will possess proven experience in design leadership, preferably in the hard surface flooring, softsurface flooring,or tile industry Strong portfolio showcasing a track record of successful product design and teamleadership Excellent collaborative skills to work with cross-functional teams and stakeholders Bachelor’s degree in Interior Design, Fine Arts, Textile Design, or related field; advanced degree orspecialized design certifications desirable 5+ Years product design experience.

Requirements

Bachelor’s degree in Interior Design, Fine Arts, Textile Design, or related field; advanced degree orspecialized design certifications desirable AVA CAD/CAM skills are desired, but not required Experience with brand strategy is preferred and will be an important part of the position Exceptional communication and presentation skills with the ability to work globally Innate aesthetic sense and intuitive understanding of color and design principles Example KPIs: Consistency and coherence of design language across all product lines Timely delivery of design projects aligned with product launch dates Positive market reception and customer feedback on new designs Contribution of design innovations to overall brand growth and market share Competencies: Deliver Compelling Communication Initiate Action Drive Execution Innovate Build Trusting Relationships Create Strategic Plan Demonstrate Customer Orientation Delegate Authority Thought Leadership #LI-PH1 #ShawIND

Work Shift

Work Shift 8 Hr non-rotating shift, Hrs fall to in punch day, Observed Calendar, shift starts AM Shaw Industries is an equal opportunity employer as to all protected groups, including protected veterans and individuals with disabilities.

Company History

Founded in 1967, Shaw Industries' leadership has been built on a history of success. Over time, our products have expanded, the customers we serve have been broadened, and the technology we use has advanced, but our vision to create a better future remains the same. Exceeding our customers' expectations for quality, service and performance is at the heart of our business.

Global Flooring Provider

Global Flooring Provider Shaw Industries Group Inc. supplies carpet, resilient, hardwood, tile and stone, synthetic turf, and other specialty products to residential and commercial markets worldwide.

Operational Excellence

Our manufacturing operations and integrated supply chain deliver a broad array of products to meet diverse needs across residential and commercial markets throughout the world.

Award Winning

The success of our company and the success of our associates go hand-in-hand. We are consistently awarded as an employer of choice, community partner, and leader in design and innovation.

We Sustain Human Ability

At Shaw, sustainability means sustaining human ability in all of our products and processes. We ask ourselves "how can we minimize our impact on the environment and maximize human potential?"

Community Partner

From civic involvement and philanthropic giving to volunteerism and future workforce development, our company and associates leverage our combined passions and expertise in addressing community needs, collaboratively.

In The News

There is always something new and exciting happening at Shaw. Check out our news page to read our recent press releases, company blog posts, sustainability reports and more!