Design Director- Core Brand

ServiceNow; California (MO); On-site; USD 162,200 - 283,900; Full time

Benefits offered by this job

Health plans

401(k) Plan with company match

ESPP

Job summary

ServiceNow is seeking a Design Director to lead the vision for the brand and scale design across the organization globally. You will guide brand identity, systems, and creative strategy while partnering with Marketing, Product, and Business leadership.

The role requires a strategic thinker who can balance hands-on design work with leadership, managing internal teams and external partners to deliver cohesive brand experiences across channels.

Qualifications

• 10+ years experience in design, building consumer brands globally.
• 7+ years of demonstrated people management experience coaching and developing team members.
• Experience leading with creative vision, purpose and innovation.
• Experience driving brand solutions to business problems.
• Experience building portfolio brands and working with brand architecture.
• Experience across integrated design work: traditional, product, packaging, retail and experiential.
• Experience recruiting talent and developing design careers.
• Experience managing internal, external teams and agencies.
• Experience collaborating, driving consensus among highly cross-functional teams.
• Exceptional communication and presentation skills. Can develop project and initiative presentations from strategy to execution.
• Experience partnering with and influencing marketing leadership and other executive stakeholders.
• Expert with creative tools, Adobe Creative Cloud, Figma, Miro.

Responsibilities

• Drive the global brand identity for all ServiceNow products and services to ensure quality, consistency and scalability across all touchpoints.
• Lead a high performing team to develop original, breakthrough brand systems, behaviors and design solutions that serve a global audience.
• Foster and grow brand design culture through enabling world-class design.
• Drive decision-making processes and ways of working to improve performance, quality and integrated approaches to execution.
• Lead with vision, influencing Marketing, Product and Business leadership to develop holistic brand systems.

Skills

Brand design

Leadership

Creative vision

Brand architecture

Adobe Creative Cloud

Figma

Miro

Tools

Adobe Creative Cloud

Figma

Miro

Job description

It all started when engineer Fred Luddy wrote code that automated a tedious task for his coworker, Phyllis. She cried tears of joy. That moment inspired Fred to build a company that could do that for everyone—freeing people from busywork so they could focus on meaningful work. Today, ServiceNow is the AI control tower for business reinvention. Our ServiceNow AI platform brings together any AI, any data, and any workflow— helping 85% of the Fortune 500® work smarter, faster, and better. We're building an AI-native culture where technology and talent are unstoppable together. And we're just getting started.

Join us to put AI to work for people.

Role Overview

The ServiceNow Brand & Strategy team is a passionate team of creative thinkers who are responsible for shaping the future of the ServiceNow brand. We are looking for a design director to lead the vision for the ServiceNow brand and to lead brand design across the organization and all of the channels and touchpoints both internal and external.

This leadership role is responsible for developing and scaling the ServiceNow brand identity, driving forward a design‑led vision across the ServiceNow’s brand ecosystem globally. They should have a passion for strategy and a talent for creative development with meticulous execution.

The Design Director will elevate design quality, foster an inclusive design culture, and partner seamlessly across the ServiceNow organization. This leader will support our team of creative talent to do the best work of their careers. An ideal candidate has experience and is curious about technology, can build and maintain senior relationships, and influence large orgs and their leadership towards a collective future.

They have experience leading projects with internal teams, freelancers and managing external agencies. The ability to thrive in ambiguity, adopt new processes and embrace change is required.

An ideal candidate will have a strong background in design systems, and a proven track record of successfully leading integrated brand efforts. They are comfortable both as a leader and hands‑on with creative tools when needed. They thrive in leading projects from initial strategy and briefing stages to final delivery of a finished product.

Responsibilities

• Drive the global brand identity for all ServiceNow products and services to ensure quality, consistency and scalability across all touchpoints.
• Lead a high performing team to develop original, breakthrough brand systems, behaviors and design solutions that serve a global audience.
• Foster and grow brand design culture through enabling world‑class design.
• Drive decision‑making processes and ways of working to improve performance, quality and integrated approaches to execution.
• Lead with vision, influencing Marketing, Product and Business leadership to develop holistic brand systems.

Qualifications

• 10+ years experience in design, building consumer brands globally.
• 7+ years of demonstrated people management experience coaching and developing team members.
• Experience leading with creative vision, purpose and innovation.
• Experience driving brand solutions to business problems.
• Experience building portfolio brands and working with brand architecture.
• Experience across integrated design work: traditional, product, packaging, retail and experiential.
• Experience recruiting talent and developing design careers.
• Experience managing internal, external teams and agencies.
• Experience collaborating, driving consensus among highly cross‑functional teams.
• Exceptional communication and presentation skills. Can develop project and initiative presentations from strategy to execution.
• Experience partnering with and influencing marketing leadership and other executive stakeholders.
• Expert with creative tools, Adobe Creative Cloud, Figma, Miro.

Compensation & Benefits

For positions in this location, we offer a base pay of $162,200 - $283,900, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location.

Work Personas

We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here. To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third‑party service.

Equal Opportunity Employer

ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, age, disability, gender identity, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.

Accommodations

We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact [e-mail] for assistance.

Export Control Regulations

For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities.