Design Director (Branding)

New York Technology Partners; New York (NY); On-site; USD 150,000 - 230,000; Full time

Job summary

New York Technology Partners seeks an experienced Design Director to lead the creative development and execution of a new brand identity and comprehensive design system. This senior role blends exceptional craft with building scalable visual systems for complex organizations.

The ideal candidate comes from a top branding agency, brand consultancy, or design studio and has led sophisticated identity engagements from concept to execution, scalable across business units, products, audiences, and

Qualifications

• 8+ years in branding agency, brand consultancy, or design studio.
• Portfolio showing logo identity, visual systems, and multi-brand architectures.
• Experience with complex B2B brands across enterprise tech, fintech, or software.

Responsibilities

• Lead the creative vision for a new brand identity and design system.
• Translate brand strategy into distinctive visual expressions.
• Develop and evolve logos, typography, color, imagery, and guidelines.
• Create scalable masterbrand, sub-brand, and portfolio architectures.
• Ensure visual systems work across digital, physical, marketing, and brand touchpoints.
• Address complex visual and structural challenges for large-scale orgs.
• Lead designers with clear direction and feedback.
• Collaborate with strategy, accounts, and client leadership.
• Present concepts and identity systems to senior stakeholders.
• Maintain high craft and consistency from concept to execution.
• Ensure the brand system is distinctive, scalable, and practical globally.

Skills

Brand strategy

Logo design

Design systems

Team leadership

Brand architecture

Typography & color theory

Presenting to stakeholders

B2B branding

Job description

We are seeking an experienced Design Director to lead the creative development and execution of a new brand identity and comprehensive design system. This is a highly conceptual and hands-on role for a senior brand designer who combines exceptional creative craft with the ability to build scalable visual systems for complex organizations.

The ideal candidate comes from a top-tier branding agency, brand consultancy, or design studio and has led sophisticated brand identity engagements from initial concept through execution. This person should be equally comfortable developing an iconic visual idea and determining how that identity scales across multiple business units, products, audiences, and touchpoints.

Key Responsibilities

• Lead the creative vision and design direction for a new brand identity and comprehensive design system.
• Translate brand strategy and positioning into distinctive visual expressions.
• Develop and evolve logo systems, typography, color, imagery, graphic languages, and brand guidelines.
• Create scalable masterbrand, sub-brand, and portfolio architecture systems.
• Establish visual systems that work effectively across digital, physical, marketing, corporate, and other brand touchpoints.
• Solve complex visual and structural challenges across large-scale B2B organizations.
• Lead and mentor designers, providing clear creative direction and thoughtful feedback.
• Partner closely with strategy, account, and client leadership teams throughout the engagement.
• Present creative concepts, design rationale, and identity systems to senior client stakeholders.
• Maintain a high level of design craft and consistency from initial concept through final execution.
• Ensure the resulting brand system is distinctive, scalable, and practical for a complex global organization.

Required Qualifications

• 8+ years of branding agency, brand consultancy, or design studio experience.
• Strong background developing sophisticated brand identities and visual design systems.
• Portfolio demonstrating exceptional logo and identity design, visual systems, and brand architecture.
• Experience working with complex B2B brands, including areas such as enterprise technology, software, fintech, industrial technology, professional services, or multi-brand organizations.
• Ability to work at both the conceptual and systems level, from developing the core creative idea to architecting how the identity scales.
• Experience developing masterbrand, sub-brand, and portfolio systems.
• Strong understanding of typography, color, imagery, composition, and visual storytelling.
• Experience leading designers and providing creative direction.
• Excellent presentation and communication skills with the ability to confidently present and sell creative concepts to senior stakeholders.
• Ability to balance ambitious creative thinking with practical business and organizational requirements.