Deputy Digital Director

Pennsylvania Democratic Party; Harrisburg (Dauphin County); On-site; USD 61,000 - 73,000; Full time

Benefits offered by this job

Travel opportunities

Job summary

The Pennsylvania Democratic Party is seeking a Deputy Digital Director based in Harrisburg to lead and execute the statewide digital strategy across platforms. Reporting to the Digital Director, you will coordinate with state-wide candidates and the Coordinated Campaign to ensure consistent messaging and robust digital engagement.

You will oversee content creation, rapid-response drafting, and influencer relationships, while tracking metrics and maintaining the digital asset library.

Qualifications

• 2+ cycles of digital campaign experience or 2+ years of digital content creation experience.
• Proficiency with Canva, Mailchimp, Mobilize, Wordpress, and similar tools.
• Experience in social media management and digital community engagement.
• Ability to produce video content and basic graphic design.
• Strong leadership, communication, and rapid-response skills.
• Willingness to travel; access to a vehicle is a bonus.

Responsibilities

• Manage and execute social media strategy across platforms under supervision.
• Execute online digital best practices and maintain accounts.
• Build and manage a library of graphic and video content.
• Draft rapid response content with the Digital Director.
• Maintain relationships with influencers and coordinate with campaigns.
• Monitor metrics and adjust strategy to drive results.
• Collaborate with Coordinated Campaign’s Digital Deputies for alignment.
• Partner with Digital Director on strategy and content.
• Lead special projects as assigned.

Skills

Social media strategy

Content creation

Video content creation

Graphic design

Leadership

Communication

Rapid response

Travel readiness

Tools

Canva

Mailchimp

Mobilize

WordPress

NGP VAN

Job description

Deputy Digital Director

Description

Deputy Digital Director Job Description

Overview

The Pennsylvania Democrats are seeking an experienced Deputy Digital Director to join the team! The Deputy Digital Director will report to the Digital Director and help execute an overarching digital strategy across platforms to ensure a seamless, clear, and effective digital presence. The Deputy Digital Director will collaborate across teams (state-wide candidates at the top of the ticket and the Coordinated Campaign) to ensure a centralized approach and alignment in messaging. The Deputy Digital Director should anticipate creating innovative content as well as tracking online trends for maximum engagement, maintaining digital asset library, and drafting rapid response content as needed.

The Pennsylvania Democratic Party is committed to electing Democrats at every level of government and building a strong, inclusive organization across the Commonwealth. This is a full-time position based in Harrisburg, PA, with potential travel throughout the state.

Duties and Responsibilities

• Manage and execute social media strategy across multiple platforms under the general supervision of the Digital Director utilizing content sourced from and/or developed in collaboration with state-wide candidates at the top of the ticket and the Coordinated Campaign.
• Execute online digital best practices and ensure related accounts are doing the same.
• Build and manage a robust library of graphic and video content
• Draft rapid response content with Digital Director across social media platforms
• Maintain new and build on existing relationships with local, micro, and large-scale influencers who create content relevant and beneficial to the Shapiro for Pennsylvania campaign, state-wide candidates at the top of the ticket, Pennsylvania, and/or its many communities.
• Monitor performance metrics and data integrity across digital audiences and report these findings to the Digital Director; identify challenges and proactively adjust strategy to drive results
• Build and contribute to all PA Dems online communities and work closely with the Coordinated Campaign’s Digital Deputies to ensure seamless collaboration and content alignment.
• Partner closely with the Digital Director on social strategy, content creation, and alignment with campaigns across the Commonwealth.
• Lead special projects or priority initiatives as assigned by the Digital Director.

Required Skills, Abilities, and Experience

• 2+ cycles of digital campaign experience with cross team collaboration or 2 years of digital content creation experience
• Basic knowledge of digital tools (Canva, Mail Chimp, Mobilize, Wordpress, etc.)
• Social media management and general savviness; familiarity with digital community management
• Video content creation
• Strong background in graphic design software ( Canva preferred, Adobe is a bonus)
• Familiarity with social listening and metric tracking tools a bonus
• Strong leadership skills with the ability to foster a motivating, inclusive, and accountable culture online and in person.
• Familiarity with NGP VAN and organizing tools is a bonus.
• Strong communication, rapid response, organizational, and problem-solving skills.
• Willingness to travel as needed; access to a reliable vehicle is a bonus and cell phone required.

Salary

$5,500 - $6,500 per month