Demand Generation Specialist "Marketing"

Protolabs; Maple Plain (MN); On-site; USD 67,000 - 90,000; Full time

Benefits offered by this job

Health Insurance - Traditional or HDHP

Flexible Spending Accounts

Health Savings Account with employer

Dental and Vision

Life Insurance

Short-Term and Long-Term Disability

Paid caregiver leave

PTO + Holidays + Volunteer Hours

401k with company match

Employee Stock Purchase Program

Job summary

Protolabs is seeking a Demand Generation Specialist on the Marketing Team to drive multi-channel campaigns, nurture leads, and accelerate the customer journey in Maple Plain, MN. This fixed hybrid role requires collaboration with sales and marketing to deliver compelling campaigns and ABM programs.

The ideal candidate will have a Bachelor’s degree or equivalent, 3–5 years in marketing, strong writing, and experience with Pardot, Salesforce and Monday.com.

Qualifications

• Bachelor’s degree or equivalent.
• 3–5 years in a marketing team supporting demand generation, preferably B2B.
• Excellent writing skills and ability to use metrics to adapt strategies.
• Familiarity with Pardot, Salesforce and Monday.com.
• Experience collaborating with sales and marketing teams.

Responsibilities

• Plan, develop and support multi-channel lead-generation campaigns.
• Craft email content and series communications to drive engagement.
• Create campaign collateral with sales for events and product launches.
• Develop ABM and lead-nurturing campaigns to accelerate funnel movement.
• Identify target accounts and prioritize campaigns in collaboration with sales.
• Lead cross-functional programs from top-of-funnel to multi-channel ABM.
• Pass qualified leads with context to sales for effective follow-up.
• Collaborate with marketing ops to deploy email workflows, landing pages and reporting.
• Work with analytics to report on campaign performance.
• Perform other related duties as assigned.

Skills

Excellent writing

Metrics-driven

Collaboration with sales & marketing

Independently communicative

Detail-oriented

Time management

Office software

Education

Bachelor’s degree or equivalent

Tools

Pardot

Salesforce

Monday.com

Job description

Be yourself at Protolabs

Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. We are an equal opportunity employer, and we are committed to building a diverse team that feels they are valued in the workplace. So do you feel you do not meet every single requirement but still intrigued? We encourage you to still apply! You can help make our company even better. We do not discriminate based on race, color, national origin, sexual orientation, gender, age, mental or physical ability, or any way you represent yourself. We strongly believe diversity makes for more successful teams.

Why Protolabs?

We are the leaders in digital manufacturing. We hire doers, makers, and creative thinkers who tackle our roles with an entrepreneurial spirit. Our culture is centered around meaningful work that brings new and innovative products to market at unprecedented speeds. We are a diverse team that comes from all walks of life and take pride in our team who is smart, genuine, humble, and passionate about what we do. It’s our people who fuel our creativity and make our culture feel like home.

Join our team as a Demand Generation Specialist on the Marketing Team.

This is a fixed hybrid role onsite Tuesday-Thursday in Maple Plain, MN.

The Demand Generation Specialist works closely with sales and marketing to create engaging multi-channel campaigns that generate leads, nurture existing customers, move prospects through the customer journey, and increase conversion rates. The ideal candidate is proactive, highly organized, detail-oriented, communicative, collaborative, innovative, solution-driven, and can multi-task in a fast-paced workplace environment.

What you'll do:

• Plan, develop and support the execution of multi-channel campaigns for lead generation, nurturing, and account growth and expansion.
• Craft email content and campaigns for individual and series communications that drive awareness and engagement.
• Partner with sales and marketing teams to develop compelling campaign collateral for sales to use in communicating with their contacts about upcoming events, new product releases, timely initiatives, and other relevant topics.
• Craft Account Based Marketing (ABM) and lead nurturing campaigns to accelerate movement through the demand generation funnel.
• Partner with sales, sales enablement and sales operations to identify target accounts for priority campaigns and initiatives.
• Lead cross-functional strategic programs from top of funnel demand generation to strategic, multi-channel ABM campaigns.
• Support the team process of passing qualified leads from inbound channels to the sales teams, ensuring the inclusion of relevant background information for an informed follow-up.
• Collaborate with marketing operations to create and deploy email workflows, landing pages and reporting in Pardot required to execute lead generation campaigns.
• Collaborate with our data analytics team to report on campaign performance.
• Perform other related duties as assigned.

What it takes:

• Bachelor’s degree or equivalent
• 3-5 years working within a marketing team, preferably in a B2B environment supporting demand generation efforts
• Excellent writing skills
• Ability to understand and use metrics to adapt and test strategies
• Familiarity with Pardot and Salesforce
• Familiarity with Monday.com
• Experience collaborating effectively with sales and marketing
• Self-starter with an enthusiasm to learn and develop subject matter expertise
• Keen observer and learner looking to continually be challenged and grow
• Ability to determine when to escalation problems to leadership and when to carry out solutions on your own
• Ability to work independently with excellent communication skills
• Detail-oriented, self-reliant, and process-driven mindset
• Highly organized with excellent time management skills
• Experience using Microsoft Office products (e.g. Word, PowerPoint, Excel, etc.)
• Strong understanding of marketing and sales funnels to contribute to team discussions, cross-department collaboration, and key projects
• Strong independent drive for results

What's in it for you?

• We offer a competitive total compensation package
• In addition, we offer competitive benefits including but not limited to:
• Health Insurance: Traditional OR High Deductible plan
• Flexible Spending Accounts
• Health Savings Account (including employer contributions)
• Dental and Vision
• Basic and Supplemental Life Insurance
• Short-Term and Long-Term Disability
• Paid caregiver leave
• You will receive PTO + Holiday Pay + Volunteer Hours
• 401k with company match and immediate vest
• Employee Stock Purchase Program with a 15% discount
• And More!

$67,400 - $89,800 a year

Protolabs offers a competitive total rewards package, and compensation mix vary based on position, such as base wage, as well as other earnings including incentives and commissions. Actual pay offered will vary depending on multiple factors which may include, without limitation, job function, work experience, specialized skills, training, education, and certifications.

Proto Labs maintains ITAR-compliant operations in all of our United States based facilities. Due to ITAR regulations, this role is only open to U.S. Citizens, lawful permanent residents (green card holders) or foreign nationals granted refugee or asylee status. Individuals with temporary visas (e.g. E, F-1, H-1, H-2, L, B, J, TN or OPT) are not eligible for hire in this role.

Proto Labs, Inc. is an Equal Opportunity Employer

Physical Demands:

While performing the essential duties of this job, the employee is regularly required to sit; use a computer keyboard, monitor and mouse, telephone and printer; reach with hands, and arms, talk, see and hear. The employee is occasionally required to stand, walk, stoop or kneel and must occasionally lift and/or move up to 25 pounds.

Work Environment:

Indoors (A/C); nonsmoking; the majority of this job function is performed in an office setting requiring normal safety precautions. However, there may be job duties that require the employee to spend time in the manufacturing areas exposed to machinery and noise; eye protection occasionally required. Occasionally works in outside weather conditions. Occasionally works near moving mechanical parts and in high, precarious places and is occasionally exposed to wet and/or humid conditions, fumes or airborne particles, toxic or caustic chemicals, risk of electrical shock and vibration. The noise level in the work environment is usually quiet to moderate.