Demand Generation Specialist- Growth Marketing

oilandgasjobsearch.com; Boston (MA); On-site; USD 80,000 - 100,000; Full time

Job summary

A leading technology company based in Boston is looking for a Demand Generation Specialist. The role involves leading demand generation campaigns and collaborating with cross-functional teams to drive pipeline growth. The ideal candidate has a Bachelor's in Marketing with 3+ years in field marketing and expertise in B2B software. Strong communication skills and proficiency in marketing tools are essential. This position supports an inclusive environment and offers an opportunity to grow in a talented team.

Qualifications

• 3+ years of relevant experience in field marketing or demand generation.
• Strong track record of meeting deadlines with high-quality work.
• Proven ability to manage cross-departmental projects.

Responsibilities

• Design and implement multi-channel demand generation campaigns.
• Collaborate with marketing teams to execute global campaigns.
• Monitor and analyze campaign performance metrics.

Skills

Marketing communications

Demand generation

B2B software knowledge

Project management

Communication skills

Education

Bachelor's degree in Business Administration, Marketing, or equivalent

Tools

Eloqua

Salesforce

PowerBI

Google Analytics

Job description

Our world is transforming, and PTC is leading the way. Our software brings the physical and digital worlds together, enabling companies to improve operations, create better products, and empower people in all aspects of their business.

Our people make all the difference in our success. Today, we are a global team of nearly 7,000 and our main objective is to create opportunities for our team members to explore, learn, and grow - all while seeing their ideas come to life and celebrating the differences that make us who we are and the work we do possible.

Your Impact

We're looking for a strategic and hands-on Demand Generation Specialist to lead the development, execution, and optimization of inbound and outbound campaigns that generate full-funnel leads for PTC's transactional software portfolio. As a key member of our fast-paced shared services marketing team, you'll help shape programs that build brand awareness and drive demand across diverse engineering industries. Your work will directly influence the success of our transactional business.

Day-To-Day

• Design and implement multi-channel demand generation campaigns in collaboration with cross-functional marketing teams. Tactics include targeted email campaigns, webinars, virtual and in-person events, ABM, paid search and social, third-party media, joint marketing with strategic partners and so on.
• Collaborate with regional and partner marketing leads to execute global campaigns that drive pipeline and revenue growth across international markets.
• Work closely with product marketing and content teams to identify and develop assets aligned with campaign themes and objectives.
• Collaborate with SEO and web teams to drive qualified organic traffic through keyword research, content creation, technical SEO, and link-building strategies.
• Own end-to-end logistics for global industry events and trade shows for one product segment, including sponsorship deliverables, staffing, briefing documents, speaker coordination, promotions, and post-event follow-up.
• Monitor and analyze campaign performance metrics, providing regular performance reports and quarterly readouts to key stakeholders.
• Partner with sales to review campaign tactics and gather feedback on lead quality to improve effectiveness.
• Drive revenue growth through enhanced e-commerce strategies, including chat functionality improvements, targeted email campaigns, and website optimization.

About You

We are seeking a senior marketing specialist looking to build their marketing credentials while working in partnership with business segment and regional marketing leads. Our ideal candidate has:

• Bachelor's degree, or equivalent, in Business Administration, Marketing, Communications, or Operations.
• 3+ years of relevant experience in field marketing, demand generation, marketing communications, or go-to-market strategy in B2B software
• Excellent written and verbal communication skills. Comfortable presenting to internal and external audiences
• Strong track record of consistently meeting deadlines with high-quality work.
• Knowledge of Eloqua, Salesforce, PowerBI, Google Analytics and other marketing and sales tools is preferred
• Demonstrated experience working closely with sales organizations
• Demonstrated interest in exploring new marketing-terrain and driving change
• Proven ability to be agile as plans and actions shift to drive better results; ability to identify bottlenecks and work through barriers
• Ability to manage cross-departmental projects simultaneously
• Hands-on experience deploying email campaigns, conducting optimization testing, and managing PPC strategies.
• Experience working with third-party media, distributors, and channel partners.

At PTC, we believe in the power of diverse ideas and perspectives. As a global company that values and respects all identities, cultures, and perspectives, we strive to create an inclusive PTC for ALL through an environment where everyone feels like they belong and are empowered to bring their true, authentic selves to work. Proud to be an Equal Opportunity Employer, we welcome applicants from all backgrounds and hire without regard to race, national origin, religion, age, color, ethnicity, ancestry, marital status, sex (including pregnancy), sexual orientation, gender identity, gender expression, genetic information, disability, veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations.

Life at PTC is about more than working with today's most cutting-edge technologies to transform the physical world. It's about showing up as you are and working alongside some of today's most talented industry leaders to transform the world around you.

We respect the privacy rights of individuals and are committed to handling Personal Information responsibly and in accordance with all applicable privacy and data protection laws.