Demand Generation Specialist

HexArmor; Grand Rapids (MI); On-site; USD 65,000 - 95,000; Full time

Job summary

HexArmor is seeking a Demand Generation Specialist to join our Revenue Operations team, driving growth initiatives and coordinating campaigns with the Marketing & Design Team. You will work to ensure programs are delivered on time and within budget, leveraging analytics to measure ROI and optimize performance.

The ideal candidate will have strong communication skills, the ability to dive into campaign details, and hands-on experience managing SEO, SEM, paid social, and display campaigns, with a

Qualifications

• Bachelor’s degree in related field.
• Demonstrated experience leading and managing SEO, SEM, paid social, paid display, and/or CTV campaigns.
• Highly creative with experience identifying target audiences and devising digital campaigns.
• Strong analytical skills and data-driven thinking.
• Experience leveraging AI tools to improve marketing workflows and content.
• Up to date with the latest online marketing trends and measurement practices.
• Dependable, hardworking team player with excellent verbal and written communication skills.
• Willingness to pivot to complete crucial business tasks.
• Problem solver with a high standard of performance.

Responsibilities

• Coordinate and manage end-to-end demand generation programs, including planning, promotion, execution, optimization, and reporting.
• Plan and execute integrated campaigns across SEO, SEM, paid social, paid display, and CTV channels.
• Develop channel strategies aligning keywords, audiences, media, messaging, and targeting with campaign objectives.
• Understand buyer personas and buying cycles to guide activities.
• Measure and report ROI and KPIs across campaigns.
• Identify trends and optimize spend based on insights.
• Brainstorm growth strategies and collaborate to implement them.
• Create search-informed content and landing pages to improve visibility and conversion.
• Evaluate end-to-end customer experience across multiple channels.

Skills

SEO

SEM

Paid social

Paid display

CTV campaigns

Digital campaign strategy

Analytics

AI tools

Communication

Adaptability

Problem solving

Education

Bachelor’s degree in related field

Job description

HexArmor® is a leader in developing some of the most advanced PPE solutions. At HexArmor®, we believe safety is not a luxury – it’s a necessity. Since day one, we have worked hand-in-hand with our customers to deliver innovative and effective PPE solutions to keep their workers safe.

SUMMARY

HexArmor is seeking a Demand Generation Specialist to join our Revenue Operations team as a critical player in our own growth initiatives. The role will report to the Demand Generation Manager and work with the entire Marketing & Design Team to launch campaigns on time and within the outlined budget. Ideal candidates will have great communication skills paired with an ability to dive into the details to ensure programs are tracking to revenue outcomes.

JOB DUTIES & RESPONSIBILITIES

• Complete end-to-end coordination and management of demand generation programs including planning, promotion, execution, optimization, and reporting for programs
• Plan and execute integrated demand generation campaigns across SEO, SEM, paid social, paid display, and CTV channels
• Develop channel strategies that align keyword, audience, media, messaging, and targeting approaches with campaign objectives and priority customer segments
• Understand the buyer personas and target marketing activities along with the buying cycle
• Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs)
• Identify trends and insights and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies and work with the team to implement them
• Collaborate with internal teams to develop search-informed content, campaign creative, and landing pages that improve visibility, engagement, and conversion
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
• Evaluate emerging technologies. Provided thought leadership and perspective for adoption where appropriate

QUALIFICATIONS REQUIRED

• Bachelor’s degree in related field
• Demonstrated experience leading and managing SEO, SEM, paid social, paid display, and/or CTV campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
• Strong analytical skills and data-driven thinking
• Experience leveraging AI tools to improve marketing workflows, increase efficiency, and support the development and optimization of marketing content.
• Up to date with the latest trends and best practices in online marketing and measurement
• Dependable, hardworking team player with excellent verbal and communication skills
• Willingness to pivot when needed to complete the crucial task for the business
• Problem solver with a high standard of performance for self

COMPENSATION

• Competitive base salary plus performance bonus

HexArmor is proud to be an Equal Opportunity Employer. We are committed to creating a workplace where all individuals are treated with dignity and respect. We do not discriminate on the basis of race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, veteran status, or any other protected characteristic under applicable law.

At HexArmor, we believe diversity in people and ideas makes us stronger. We are committed to attracting and retaining a diverse employee workforce honoring people’s experiences, perspectives, and cultural backgrounds. As one HexArmor community, we strive to create and maintain a working environment that is welcoming, inclusive, and impartial.

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