Demand Generation & Marketing Operations Specialist

Maximize Learning; Fort Wayne (IN); On-site; USD 75,000 - 90,000; Full time

Benefits offered by this job

Competitive salaries

Medical, dental, and vision coverage

Generous Paid Time Off (PTO)

401(k) with company matching

$1,000 employee referral program

Job summary

Sharetec is looking for a Demand Generation & Marketing Operations Specialist to join their team in Fort Wayne, Indiana. This full-time position allows for remote work from anywhere in the United States, with a focus on building the marketing-sourced pipeline that fuels Sharetec’s growth. Candidates should have 4–6 years of experience in B2B SaaS, proficiency with ABM programs, and strong analytical capabilities.

The starting salary range is $75,000 to $90,000, with additional bonus eligibility and a comprehensive benefits package.

Qualifications

• 4–6 years of experience in demand generation or marketing operations in a B2B SaaS environment.
• Hands-on proficiency with marketing automation platforms.
• Experience building and managing ABM campaigns.

Responsibilities

• Own the ZoomInfo ABM platform end-to-end.
• Build campaigns in Active Campaign and report performance.
• Develop landing pages in Webflow for campaigns.

Skills

Demand generation

Marketing operations

B2B SaaS experience

Salesforce proficiency

ABM campaign management

ZoomInfo platform experience

Analytical capability

Education

Bachelor’s degree in Marketing or equivalent experience

Tools

ZoomInfo

Active Campaign

Webflow

Salesforce

Job description

Sharetec is looking for a Demand Generation & Marketing Operations Specialist to join our team. At Sharetec, we believe in a people‑first business. Our mission is to make millions of people’s lives easier by developing innovative core banking and lending software solutions for credit unions and their members. Our customers rely on us for powerful financial technology that enhances operations across accounting, lending, member services, and online banking, and they count on us to be a caring, trusted partner in their success.

The Role

We’re looking for a Demand Generation & Marketing Operations Specialist to own the marketing engine that drives Sharetec’s revenue pipeline. This is a hands‑in‑the‑platform role – you’ll be the operational owner of ZoomInfo ABM, Active Campaign, and Webflow, and you’ll be responsible for building the marketing‑sourced pipeline that fuels Sharetec’s growth. You’ll work directly with the Chief Revenue Officer and collaborate closely with the Marketing Associate, the Product Marketing & Demo Specialist, and the Salesforce Administrator to ensure every campaign is measurable, attributable, and connected to revenue outcomes. If you’ve run ABM programs, built nurture sequences that convert, and know how to close the loop between marketing activity and Salesforce pipeline data in a B2B SaaS environment, we’d love to talk.

Position Details

This is a full‑time, exempt position. Candidates may work remotely from anywhere in the United States, with the exception of California. Candidates based in the Eastern or Central time zone are strongly preferred. Travel is expected at less than 20%, primarily for the annual Users Conference and occasional team meetings. The starting salary range for this position is $75,000 – $90,000 based on experience, plus bonus eligibility.

Who Will Love This Job

• Someone who finds more satisfaction in making something better than building something new — and understands why that’s harder
• Someone who believes that technology serving people’s financial lives is worth doing with real care and precision
• Someone who is energized by a company in motion — where the roadmap is growing and your contributions shape the direction
• Someone who is as comfortable presenting to an executive team as they are rolling up their sleeves to solve a customer’s operational problem
• Someone who measures success in pipeline dollars, not vanity metrics — and can prove it
• Someone who lives inside marketing platforms and pushes them to their limit
• Someone who is as comfortable in a Salesforce workflow build as they are in a campaign strategy conversation
• Someone who is excited to build something from scratch and put their fingerprints on a growing company’s go‑to‑market engine

Essential Duties & Responsibilities

ABM Program Execution – ZoomInfo

• Own the ZoomInfo ABM platform end-to-end: ICP account list construction, intent data monitoring, contact enrichment, and territory-level targeting
• Monitor intent signals and surface prioritized accounts to the sales team weekly
• Own ZoomInfo data hygiene and Salesforce sync

Email Marketing & Campaign Execution – Active Campaign

• Own the Active Campaign platform: workflow architecture, list segmentation, lead scoring, automation sequences, and SFDC integration
• Build and manage segmented nurture campaigns for new logo prospects and upsell targets
• Report campaign performance to the CRO weekly: open rates, click‑through rates, MQL conversions, and pipeline influence

Landing Page Development – Webflow

• Build and maintain campaign‑specific landing pages in Webflow for ABM campaigns, product launches, event promotion, and gated content
• Optimize conversion performance through A/B testing and iterative improvement
• Ensure all pages reflect current brand standards and integrate with Active Campaign and Salesforce

Salesforce Integration & Technical Collaboration

• Partner with the Salesforce Administrator as the primary marketing‑side technical collaborator for all marketing-to-SFDC integrations
• Co‑own lead routing rules, campaign member statuses, MQL assignment logic, lifecycle stage transitions, and opportunity influence tracking
• Own UTM structure, campaign attribution, and pipeline source tracking in partnership with the Salesforce Administrator

Pipeline Reporting & Analytics

• Own the marketing-sourced pipeline dashboard and deliver weekly reports to the CRO
• Provide biweekly performance insights identifying wins, underperforming segments, and optimization opportunities
• Deliver quarterly CAC and marketing ROI analysis across channels

Qualified Candidates Should Have

Required

• 4–6 years of experience in demand generation, marketing operations, or growth marketing in a B2B SaaS environment
• Hands‑on, platform-level proficiency with ZoomInfo (ABM, intent data, audience building) and Active Campaign or a comparable marketing automation platform
• Demonstrated experience building and managing ABM campaigns — ICP targeting, account segmentation, and territory-aligned outreach
• Webflow experience: ability to build and publish campaign landing pages without developer support
• Strong Salesforce proficiency — campaign tracking, lead routing, pipeline attribution reporting
• Proven ability to own a marketing-sourced pipeline number and report on it with credibility
• Excellent analytical capability — dashboards, attribution data, presenting findings to senior leadership

Preferred

• Experience in fintech, core banking software, or the credit union industry
• Background working alongside a creative/content marketer and a product marketer in a collaborative team
• Experience with SEO, paid social, or PPC as supporting demand generation channels
• Bachelor’s degree in Marketing, Business, Analytics, or a related field (or equivalent experience)

Why Sharetec

Acquired by Evergreen Financial Technology Group (EFTG) in late 2020, Sharetec is now marching towards rapid growth and expansion into new markets. We are a team of highly focused and dedicated individuals who stop at nothing to achieve success no matter how great or small the challenge. As a core and digital software provider for credit unions, Sharetec empowers clients with modern tools for member services, lending, and an enhanced member experience.

At Sharetec, we believe in taking care of our people, both professionally and personally. Our comprehensive benefits package includes competitive salaries, medical, dental, vision, life, and disability coverage, generous Paid Time Off (PTO), paid holidays (including your birthday off!), a $1,000 employee referral program, and a 401(k) with company matching.

We are a team of bold, powerful, and caring individuals who work closely together, whether in a hybrid setting or fully remote. We stay connected through virtual events, collaborative team experiences, and regular all‑hands meetings that keep us aligned and engaged. At Sharetec, you’ll find not just great benefits, but incredible people who lift each other up, challenge each other to grow, and make work meaningful and fun every day.

Sharetec is an equal opportunity employer.