Demand Generation Marketing

SugarAI; Denver (CO); On-site; USD 90,300 - 121,100; Full time

Benefits offered by this job

Excellent healthcare package

401(k) match

Unlimited PTO

Paid Parental Leave

Job summary

SugarAI is seeking a Demand Generation Manager for AMERS. You will own end-to-end demand programs and new-logo campaigns, partnering with Sales, BDRs, Product Marketing, and MOPs to drive pipeline and market presence.

The role requires 7+ years in B2B marketing, strong demand motion knowledge, and the ability to operate with autonomy in a matrixed global organization. The role is hybrid, with in-office Denver, CO twice weekly.

Qualifications

• 7+ years of B2B marketing experience, focused on new logo acquisition and demand generation.
• Experience owning programs with pipeline accountability.
• Strong understanding of modern demand motions and associated tactics.
• Experience activating trade associations or influencer-led programs.
• Highly organized, execution-focused in a matrixed environment.
• Data-driven mindset with measurable impact beyond direct leads.
• High autonomy with proactive execution and strategic thinking.
• Strong collaboration and communication across functions.
• Experience with marketing automation platforms and CRM platforms.

Responsibilities

• Own end-to-end execution of AMERS demand programs and sales plays.
• Build a scalable content syndication engine to drive pipeline and optimize cost-per-opportunity.
• Own trade association strategy and industry publications to engage net-new buyers.
• Coordinate with Sales Enablement and Product Marketing to launch aligned programs.
• Track, analyze, and report pipeline generation, influence, and program effectiveness.

Skills

B2B marketing

Pipeline accountability

Demand generation

Trade association strategy

Marketing automation

CRM platforms

Cross-functional collaboration

Data-driven

Autonomy

Communication skills

Job description

About SugarAI

SugarAI is redefining CRM for the age of AI. We’re delivering on the original promise of CRM—turning fragmented customer and revenue signals into clear, prioritized action. Instead of more dashboards or surface-level insights, we help teams focus on what matters most and know exactly what to do next.

More than two decades after our founding, we’re entering a new chapter with clarity and momentum—building intelligent, intuitive solutions that work within the flow of how teams actually sell and serve. We’re focused on solving complex, real-world challenges where relationships, context, and precision make all the difference.

Our global team is united by a shared commitment to impact, ownership, and continuous growth. We create an environment where thoughtful ideas move quickly, where people are trusted to lead, and where flexibility supports how great work gets done.

If you’re excited to help shape what’s next in AI-driven CRM—and build technology that drives real outcomes,we’d love to meet you.

Where You Fit In:

As the Demand GenerationManager,New Logo (AMERS), you are a pipeline hunter. Your sole obsession is net-new: opening doors that are closed, winning buyers whodon’tknow us yet, and building the programs that keep that motion repeatable and scalable.

You will own AMERS execution of new logo demand programs, sales plays, and influence-based go-to-market motions—operatingwithin a globally aligned demand strategy while making fast, independent decisions in the field. This is not a coordinator role. You will take strategic direction and run, building programs with accountability for pipeline and market presence outcomes.

You will manage content syndication, dark funnel engagement, industry trade association strategy, and nurture programs while coordinating tightly with Sales, BDRs, Product Marketing, and MOPs. You will also support product launches with a new-logo lens—positioning new offerings for buyers who have never considered Sugar before.

This role reports to the Sr. Director of AMERS Marketing and is designed for someone who can grow into broader leadership scope and step up as the team scales.

You’rethe person whodoesn’twait for direction—you take strategy and run.You’vebeen in a matrixed organization before and know how to move fast without stepping on toes.You’rehungry forpipeline, fluent in modern demand motions, and deeply comfortable in the ambiguity that comes with a scaling, integrating company.

This role operates on a hybrid model, with a mix of remote work and in-office collaboration at our Denver, CO location, specifically, working in-office a minimum of 2 days per week.

Impact You Will Make in the Role

• DriveAMERSnew logo pipeline contributionby owning end-to-end execution of demand programs and sales plays—translating global strategy, playbooks, and campaign frameworks into pipeline-generating activity with clear AE and BDR feedback loops.
• Build a scalable content syndication enginethat delivers measurable pipeline influence and cost-per-opportunity improvements quarter over quarter, in close collaboration with MOPs on nurture programs that accelerate deal stage progression.
• Establish Sugar’s presence in the buying communities that matterby owning trade association strategy, industry publications, influencer relationships, podcasts, YouTube, and LinkedIn communities—building preference with net-new buyers before they enter an active buying cycle.
• Ensure new logo field readinessby coordinating with Sales Enablement and Product Marketing so that every program launches with aligned messaging, approved assets, and sales teams who know how to use them.
• Accelerate new offering adoption with net-new buyersby supporting product launches with a new-logo lens—translating new capabilities into messaging and campaigns that resonate with buyers who have no prior Sugar context.
• Make the full demand picture visibleby tracking, analyzing, and reporting pipeline generation, influence, dark funnel engagement, and program effectiveness—going beyond last-click attribution to show how this role creates and captures demand.
• Export what works globallyby establishing AMERS-informed guidance for market presence and influence strategies (trade associations, communities, publications, influencers) that EMEA and APAC can activate locally.
• Keep the revenue engine alignedby coordinating with Sales Enablement tomaintainconsistent field readiness, program adoption, and real-time feedback loops across AMERS, EMEA, and APAC.

What You Will Bring:

• 7+ years of B2B marketing experience, ideally in SaaS or technology, with a strong focus on new logo acquisition and demand generation.
• Experience owning programs with pipeline accountability—you’vebeen measured on sourced and influenced pipeline and know how to defend those numbers.
• Strong understanding of modern demand motions, including traditional digital tactics, content syndication, nurture programs, and dark-funnel or influencer-led engagement.
• Experience building or activating trade association strategy, industry communities, or influence-based programs (not just LinkedIn ads).
• Highly organized, execution-focused, and comfortable operating in a matrixed, evolving environment.
• Data-driven mindset with experience measuring impact beyond direct lead attribution.
• High autonomy andlow maintenance: you ask smart questions, then go execute.
• Strong collaboration and communication skills cross-functionally.
• Experience with marketing automation platformsand CRMplatforms.
• Some travel required for key trade shows, field events, and team offsites.

$90,300 - $121,100 a year

Expected salary range, depending on experience.

We understand that no candidate is perfectly qualified for any job. Experience comes in different forms; many skills are transferable; and passion goes a long way. Even more important than your resume is a clear demonstration of dedication, impact, and the ability to thrive in a fluid and collaborative environment. We want you to learn new things in this role, and we encourage you to apply if your experience is close to what we’re looking for. We also know that diversity of background and thought makes for better problem solving and more creative thinking, which is why we're dedicated to adding new perspectives to the team.

Benefits and Perks:

• Excellent healthcare package for you and your family
• Savings and Investment – 401(k) match
• Unlimited Paid Time Off
• Paid Parental Leave
• Online Legal Services (Rocket Lawyer)
• Financial Planning Services (Origin)
• Discounted Pet Insurance (Embrace Pet Insurance)
• Corporate Benefit Program(Working Advantage). This benefit offers you exclusive travel and entertainment offers and special discounts that are not available to the general public
• Health and Wellness Reimbursement Program
• Travel Discounts
• Educational Resources - Career & Personal Development Program
• Employee Referral Bonus Program
• We are a merit-based company - many opportunities to learn, excel and grow your career!

If you require a reasonable accommodation to search for a job opening or submit an application, please call [phone] with your request and contact information.

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