Demand Generation Manager, Digital Acquisition

Amazon Web Services (AWS); Arlington (VA); On-site; USD 134,000 - 182,000; Full time

Job summary

Amazon Web Services, Inc. is growing its Digital Acquisition team within the North America Cloud Sales Center to convert high-intent inbound interest into qualified pipeline at scale. The role leads a team focused on rapid SLA-based lead action, coaching, and cross-functional collaboration with marketing to expand demand channels.

The position emphasizes coaching, performance KPI management, and leadership development while leveraging GenAI to position AWS solutions effectively.

Qualifications

• Bachelor's degree or 3+ years of equivalent experience.
• Experience in leadership roles in sales operations, sales strategy, finance, business development, or other related fields.

Responsibilities

• Own inbound demand conversion: lead team to convert marketing qualified leads into meetings and opportunities.
• Drive digital demand and create channels for engagement with DA reps.
• Manage top-of-funnel pipeline through high-volume prospecting alongside inbound conversion.
• Coach early career talent on conversion motion and full-cycle selling.
• Provide coaching to navigate internal structures and cross-functional collaboration.
• Identify challenges and build scalable mechanisms to improve conversion and demand generation.
• Be the trusted advisor to sales leaders and cross-functional teams through reviews.
• Manage KPI cadence for inbound response, outbound activities, meetings, and opportunities.

Job description

Description

Amazon Web Services (AWS) provides companies of all sizes with an infrastructure platform in the cloud and we are growing our Digital Acquisition team within the North America Cloud Sales Center. The Digital Acquisition (DA) organization is the engine that converts digital demand into qualified pipeline at scale. We rapidly action high intent inbound interest, build new avenues for prospects to engage with us, and pair that demand with high volume prospecting to acquire new customers and accelerate their growth. In doing so we develop a talent flywheel that scales diverse early career professionals across the AWS Global Sales organization.

Description

Amazon Web Services (AWS) provides companies of all sizes with an infrastructure platform in the cloud and we are growing our Digital Acquisition team within the North America Cloud Sales Center. The Digital Acquisition (DA) organization is the engine that converts digital demand into qualified pipeline at scale. We rapidly action high intent inbound interest, build new avenues for prospects to engage with us, and pair that demand with high volume prospecting to acquire new customers and accelerate their growth. In doing so we develop a talent flywheel that scales diverse early career professionals across the AWS Global Sales organization.

Key job responsibilities

• Own the inbound demand conversion motion: manage the team to rapidly action marketing qualified leads within SLA, converting high intent inbound interest into scheduled meetings and qualified opportunities for Field Sales progression.
• Drive digital demand and build new avenues for hand raisers to engage DA reps, partnering with marketing and demand generation on lead quality, routing, campaign experimentation, and new engagement channels.
• Manage the team in building top of funnel pipeline through effective high volume prospecting alongside inbound conversion, generating qualified opportunities at scale.
• Oversee all aspects of individual and team-wide coaching to develop early career talent across both the repeatable conversion motion and deeper full cycle selling craft, including qualification, upselling, technical deal progression, and Amazon Leadership Principles based competencies.
• Provide dedicated coaching to help reps navigate ambiguous challenges, work within AWS internal structures and cross functional teams, and progress deals when the path forward is unclear.
• Identify internal and external challenges and build scalable mechanisms that improve conversion, response time, and demand generation for your immediate team and your extended stakeholder organization.
• Be the trusted advisor and voice of Digital Acquisition to regional and segment sales leaders, marketing partners, and cross-functional teams through business reviews and cross-functional roundtables.
• Manage the team to weekly, biweekly, and quarterly performance KPIs and goals including inbound lead response and follow up, outbound calls and activities, meetings scheduled, and opportunity creation, and continuously improve the reporting cadence and dashboards behind them.
• Grow technical acumen including GenAI tools and understanding of customer business issues through ongoing professional development and direct customer engagement, and coach your team to position GenAI effectively.
• Contribute to DA and DG-wide initiatives such as culture building, piloting new tools and channels, and rep and manager development

Basic Qualifications

• Bachelor's degree, or 3+ years of equivalent experience
• Experience in leadership roles in sales operations, sales strategy, finance, business development, or other related fields

Preferred Qualifications

• 5+ years of technology sales, or 5+ years of people leadership experience
• Experience leading an inbound, demand generation, or high volume sales team operating to defined SLAs
• Experience partnering with marketing or demand generation to build pipeline and create new demand channels
• Experience coaching reps on full cycle technical selling, qualification frameworks, and upsell or expansion motion
• Familiarity with GenAI and the ability to coach its positioning in customer conversations

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status. Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

USA, TX, Austin - 134,200.00 - 181,500.00 USD annually
USA, VA, Arlington - 134,200.00 - 181,500.00 USD annually

Company - Amazon Web Services, Inc.

Job ID: A10560309