Demand Generation Manager, Advertising

Adweek; New York (NY); Hybrid; USD 105,000 - 120,000; Full time

Benefits offered by this job

Hybrid/Remote Work

Bonus programs

Health & Disability Insurance

401k matching

Tuition reimbursement

Job summary

TouchTunes is seeking a Demand Generation Manager, Advertising to build and scale our outbound sales development engine. You will own target account strategy, prospecting, and multi-channel outreach to generate qualified meetings for the sales team.

You will work in a hybrid environment with potential fully remote options, reporting to the SVP of Advertising. This role demands a proven track record in B2B demand generation and a hands-on approach with modern tools to drive scalable growth.

Qualifications

• 4-7 years in B2B demand generation or outbound growth.
• Experience building or scaling an outbound prospecting program.
• Track record of generating qualified meetings and pipeline at volume.
• Hands-on with modern outbound stack: CRMs, sales engagement, prospecting tools.
• Experience with AI-assisted SDR/outreach automation and email deliverability.

Responsibilities

• Build target account strategy across national advertisers, holding companies, agencies, independents, and local media.
• Generate qualified meetings by outbound activity and route to sales reps.
• Execute outbound campaigns using CRM, sales engagement, and AI tools.
• Maintain accurate contact records and decision-maker maps in CRM.
• Test messaging/sequences to improve response and conversion rates.
• Track funnel metrics and report on pipeline generation.
• Build scalable playbooks and expand SDR resources as the business grows.

Skills

B2B demand generation

Outbound prospecting

CRMs (Salesforce, HubSpot)

Sales engagement tools (Salesloft, Out

Prospecting tools (ZoomInfo)

Prospecting tools (Apollo)

LinkedIn Sales Navigator

AI-assisted SDR/outreach automation

Data-driven workflows

Written communication

SDR management

Tools

Salesforce

HubSpot

Salesloft

Outreach

ZoomInfo

Apollo

Clay

LinkedIn Sales Navigator

Job description

Location:

Schaumburg, IL or New York, NY (currently hybrid with up to 50% remote); open to fully remote

Your mission in the Advertising team:

TouchTunes is looking for a Demand Generation Manager, Advertising to build and scale our outbound sales development engine. Reporting to the SVP of Advertising, you'll own target account strategy, prospecting, and multi-channel outreach to consistently generate qualified meetings for our sales team. Using modern sales technology and AI-powered SDR tools, you’ll create scalable processes that connect the right prospects with the right sellers and support the continued growth of our advertising business.

Your day-to-day:

• Build our target account strategy by developing and maintaining our total addressable market across national advertisers across adult-audience verticals, their holding companies and agencies of record, independent and regional agencies, local media partners, and programmatic buyers.
• Generate qualified meetings by converting outbound activity into sales opportunities and routing meetings to the appropriate sales rep.
• Execute outbound campaigns using CRM, sales engagement, and AI-powered prospecting tools to deliver targeted, compliant outreach and maintain high-quality prospect data.
• Own prospect data quality by creating and maintaining accurate contact records, decision-maker maps, and account intelligence within our CRM.
• Optimize performance through ongoing testing of messaging, sequences, and outreach strategies to improve response, conversion, and meeting rates.
• Measure results by tracking key funnel metrics, reporting on pipeline generation, and using data to balance demand and seller capacity.
• Build for scale by establishing the playbook, refining the workflows, and helping expand SDR resources as the business grows.

Your profile:

• 4-7 years of experience in B2B demand generation, sales development, outbound growth, or a similar growth-focused role.
• Experience building or significantly scaling an outbound prospecting program, not just executing an existing one.
• A demonstrated track record of generating qualified meetings and pipeline at volume.
• Hands-on fluency with the modern outbound stack, including CRMs (Salesforce or HubSpot), sales engagement platforms (Salesloft or Outreach), and prospecting tools (ZoomInfo, Apollo, Clay, LinkedIn Sales Navigator).
• Direct experience using AI-assisted SDR and outreach automation (such as Artisan, 11x, or similar), and managing email deliverability and domain management.
• Technically savvy and data-driven: comfortable building workflows, defining an ideal customer profile and segmentation, running tests, and reporting on funnel metrics.
• Excellent written communication skills with the ability to craft outreach that earns engagement.
• Experience managing and developing SDRs or other sales development professionals in a high-growth environment.

Preferred:

• Experience in advertising, media, adtech, or advertising.
• Familiarity with agencies, holding companies, local media, DSPs and trading desks, and exposure to programmatic or digital out-of-home.

What’s in it for you:

At TouchTunes, your work impacts our customers as part of interesting projects that transform the in-venue entertainment industry. We foster open communication and collaboration across all levels, with approachable leaders that value all voices and empower you to excel and innovate. Our team thrives in an environment where fun meets hard work, and everyone is encouraged to be their authentic selves.

Our Perks and Benefits:

• Hybrid or Remote Work Environment: work-from-home or work a hybrid schedule (50%) in our New York or Schaumburg office, with the flexibility to work anywhere in the world for up to 2 months per year.
• Financial Wellness: Annual performance bonus, long-term company bonus, 401k matching, life insurance.
• Comprehensive Benefits: Competitive health insurance and disability coverage, a Lifestyle Spending Account, access to telemedicine, and an unlimited sick days policy.
• Professional Development: Continuous hands-on learning with access to e-learning platform, tuition reimbursement, and peer mentorship.
• Accessibility: An inclusive workplace designed to accommodate people with disabilities.

Salary range:

The base salary range for this role is $105,000-120,000.

TouchTunes is the world’s largest in-venue interactive music and entertainment platform, and we’re all about sparking joy and human connection. That moment in a bar where someone at the next table cues the jukebox to play your favorite song? That’s what we do, but we’re also so much more.

Today, our offering goes beyond music: BullShooter soft-tip electronic dartboards are now part of the TouchTunes experience, expanding our footprint in social, in-venue entertainment. We’ve also recently launched a reimagined mobile app, bringing an even more seamless and engaging experience to our users. We’re innovators, strategic thinkers, people making the future possible today, and what a great time to join our team.

Work Requirements:

Must be authorized to work in the United States

TouchTunes is an Equal Employment Opportunity / Aff... TouchTunes provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, creed, sex, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

TouchTunes is a proud ally of QueerTech and DiversityJobs.