Demand Generation Manager

Brellium; New York (NY); Hybrid; USD 115,000 - 160,000; Full time

Benefits offered by this job

401(k) plan

Equity compensation

DoorDash meals

Medical, dental, vision insurance

HSA/FSA

11 paid holidays

Unlimited PTO

Training & development

Hybrid work schedule

Job summary

Brellium is seeking a Demand Generation Manager to drive the next phase of growth, expanding brand recognition and generating top-of-funnel demand across paid, organic, web, and lifecycle channels. You will own the digital demand engine, delivering measurable engagement, leads, and marketing-sourced pipeline.

You will build and scale programs from the ground up, partner with sales and product, and leverage AI tools to optimize campaigns, landing pages, and conversion paths.

Qualifications

• 2–6 years of experience in demand generation, growth marketing, or digital marketing.
• Proven ability to build and scale demand generation programs from 0–1.
• Pipeline-focused mindset: prioritizes qualified pipeline and revenue outcomes.
• Analytical with comfort in funnel data, attribution, CAC, conversion, and experimentation.
• Technical and systems-minded: able to own marketing tools and automations.
• AI-native approach: uses AI to increase output and reduce repetitive work.
• High agency: ownership mindset with limited structure and ambitious goals.
• Strong communication: writing and speaking effectively across teams.

Responsibilities

• Develop and execute an integrated demand generation strategy across digital channels.
• Own the website as a demand generation channel with optimization of messaging and pages.
• Manage organic social presence, particularly on LinkedIn.
• Oversee external SEO resources and partnerships.
• Own outbound growth programs and campaign testing.
• Improve lead capture, scoring, nurturing, and routing to build pipeline.
• Own LinkedIn Ads and other paid channels with budgeting and optimization.
• Measure funnel performance, CAC, conversions, and pipeline impact.

Skills

Demand generation

Growth marketing

Analytics

AI & automation

Hands-on execution

Strong communicator

Experimentation

High agency

Tools

LinkedIn Ads

SEO

Job description

About Brellium

Brellium's mission is a

About Brellium

Brellium's mission is a big one – to improve the standard of care across the US healthcare system. We’ve built AI-powered technology that helps healthcare providers deliver safer, higher-quality care - starting with the first real-time medical review platform built to fix clinical and compliance risks before they impact patients.

Each year, 1 in 20 people in the U.S. experiences a medical diagnostic or compliance-related mistake. Most providers lack the time, staffing, and tools to mitigate these issues - so they go unnoticed, impacting care quality and increasing clinical and financial risk.

Brellium is building the AI-powered platform that helps providers deliver safer, more consistent care by mitigating risk early and aligning patient visits with clinical best practices. Our goal is to give every provider in the U.S. the tools to deliver clinically excellent, data-driven care - at scale.

Brellium was founded in 2021. Since then, we’ve grown to serve over 250,000 providers across all 50 states who use Brellium to take better care of their patients and ensure data-driven, compliant care. We’re a Series A company with over $30MM in funding from First Round Capital, Left Lane Capital, and Menlo Ventures.

About The Role

We're looking for a Demand Generation Manager to be a key partner in driving Brellium's next phase of growth — expanding brand recognition as a trusted partner across the healthcare industry and generating top-of-funnel demand through thoughtful, creative campaigns.

With the opportunity to help build a marketing function from 0–1 and a large untapped TAM, this role offers the opportunity to own and scale Brellium’s digital demand generation engine, with responsibility for driving measurable engagement, lead generation, and marketing-sourced pipeline across paid, organic, web, and lifecycle channels.

What You’ll Do At Brellium

• Demand Generation: Develop and execute an integrated demand generation strategy across digital, email, content, paid media, social, and events, with clear ownership of marketing-sourced pipeline targets.
• Website & Conversion: Own the website as a demand generation channel, continuously improving messaging, landing pages, conversion paths, SEO, and overall performance.
• Organic Social: Manage Brellium’s social presence, with a focus on LinkedIn, ensuring consistent distribution of company, product, customer, and thought leadership content.
• Agency / Contractor Management: Manage external SEO resources, setting priorities and holding partners accountable to measurable outcomes.
• Outbound Growth: Own Instantly and scale other outbound programs, including campaign strategy, segmentation, messaging, testing, and optimization.
• Lead Management: Improve lead capture, scoring, attribution, automation, nurturing, and routing to create a more efficient path from engagement to qualified pipeline.
• Paid Acquisition: Own LinkedIn Ads and other paid digital channels, including campaign strategy, audience targeting, creative testing, budget allocation, and performance optimization.
• Performance & Analytics: Own reporting across the digital funnel, rigorously measuring channel performance, CAC, conversion, and pipeline contribution to inform investment decisions.
• AI & Automation: Implement AI, agentic workflows, and emerging tools to automate marketing operations, accelerate execution, and improve efficiency.
• Pipeline Ownership: Own the core digital and demand generation functions responsible for consistently creating and converting inbound demand.

What We’re Looking For

• Experience: 2–6 years of experience in demand generation, growth marketing, or digital marketing, ideally at a high-growth, venture-backed B2B startup.
• 0→1 Builder: Proven ability to build and scale demand generation programs from the ground up rather than simply inherit established channels and playbooks.
• Pipeline-Oriented: Thinks in terms of qualified pipeline and revenue—not impressions, clicks, or MQLs—and understands how marketing activity translates into sales outcomes.
• Analytical: Highly quantitative and comfortable using funnel data, attribution, CAC, conversion rates, and experimentation to make decisions and allocate spend.
• Technical & Systems-Minded: Comfortable owning and connecting modern marketing tools, building automations, and improving lead capture, scoring, nurturing, and routing.
• AI-Native: Actively uses AI and automation to increase output, move faster, and reduce repetitive work.
• High Agency: Thrives with significant ownership, limited structure, and ambitious goals; identifies problems and opportunities without waiting for direction.
• Experimentation Mindset: Moves quickly, runs structured tests, learns from results, and consistently looks for new ways to generate and convert demand.
• Strong Communicator: Excellent written and verbal communication skills with the ability to develop compelling messaging and work effectively across sales, product, and leadership.
• Hands-On Operator: Willing and able to execute directly—from launching campaigns and building landing pages to analyzing performance and troubleshooting funnel issues—not just manage agencies or strategy.

Compensation $115,000-$160,000

We are committed to offering a comprehensive and competitive total rewards package, including robust health benefits, commuter benefits, and meaningful ownership opportunities through equity. Compensation decisions are made holistically, ensuring fairness and alignment with market benchmarks while recognizing individual contributions and potential.

Benefits Offered Include

• 401(k) Retirement Savings Plan
• Equity Compensation
• Dinner Provided via DoorDash & stocked kitchen for NY employees
• Medical, Dental, and Vision coverage coverage of up to 100% premiums for you and your family
• HSA / FSA
• 11 paid holidays each year
• Unlimited PTO
• Training and professional development
• Hybrid Work Schedule (4 days onsite, 3 if located > 1 hour away)

What it means to be "One of Us"

Bias to Action: Brellium teammates do not wait to make reversible decisions or seek unnecessary approval. We quickly decide and move forward. If the decision was incorrect, we quickly reverse it and move forward.

Thinks for themselves: Brellium teammates do not take things at face value. We ask "why" until base truth is reached. If a better solution is present, Brellium teammates use it, regardless of status quo.

Negative Maintenance: The opposite of high maintenance isn’t low maintenance - it’s negative maintenance. Brellium teammates are poised under pressure, self-motivated, self-improving, self-disciplined, self-aware, and non-defensive.

Expect Excellence: We hold ourselves to exceptionally high and continuously rising standards. We strive for thoughtfulness in our decision making, and for speed and quality in our execution. We acknowledge trade-offs and communicate proactively.

Communicate with Clarity: Brellium teammates communicate concisely, directly, and purposefully. We optimize for ensuring our points are easily understood the first time.

We are aware of fraudulent job offers claiming to be from Brellium. All legitimate communication comes from brellium.com, or [e-mail], and we will never ask for money or sensitive personal information as part of our hiring process. If there are any questions please direct them to [e-mail]