Demand Generation Manager

ApartmentIQ; Madison (WI); Remote; USD 90,000 - 130,000; Full time

Benefits offered by this job

Remote-First

Competitive compensation

Paid time off

Health insurance

Disability insurance

Life insurance

401k program

Pet insurance

Job summary

ApartmentIQ, a PropTech leader, seeks a Demand Generation Manager for MavenAI to own day-to-day programs that fuel our data tools marketing to multifamily clients. You’ll collaborate with Marketing Ops, Sales, Product Marketing and Field teams, running digital, content, events, direct mail and outbound tactics to expand into new verticals and deliver measurable revenue impact.

If you thrive in a fast-growth startup and love turning data into scalable GTM, we’d love to meet you.

Qualifications

• 5+ years of hands-on B2B marketing with a focus on demand generation and customer acquisition.
• Experience in fast-paced, high-growth startups or tech companies.
• Deep expertise in at least two growth channels (Paid Social/Search, ABM tools, Email Marketing, SEO, or outbound).
• Strong execution bias and systems mindset, with tooling proficiency.

Responsibilities

• Program Execution & Campaign Management across multiple channels.
• Deploy day-to-day demand gen and ABM programs to drive pipeline.
• Collaborate on target accounts, segments, and full-funnel plays.
• Test new channels, creatives and audiences for growth.
• Optimize landing pages, forms, CTAs, and messaging for conversions.
• Run rapid experiments on copy, creative assets and outbound tactics.
• Monitor ROI, pipeline velocity, and escalate insights to leadership.
• Ensure proper campaign tracking, lead routing, scoring and attribution.
• Track ad spend and forecast campaigns to use resources efficiently.
• Raise pipeline predictability through consistent demand programs.

Tools

HubSpot

Salesforce

LinkedIn Campaign Manager

Job description

We're Changing the PropTech Industry
We're a profitable, growth-stage company building industry-leading martech and data products for the PropTech space. Our focus is on our category-leading AI and data SaaS products with triple-digit growth rates.

We're Changing the PropTech Industry We're a profitable, growth-stage company building industry-leading martech and data products for the PropTech space. Our focus is on our category-leading AI and data SaaS products with triple-digit growth rates.
We're a fully remote team of 100+ spread across the U.S. from coast to coast. We operate on a strict no a**holes policy and are proud to have built a community of highly performant people that take our work seriously, but not ourselves. And, we're looking for exceptional people to help further accelerate our growth.
While we've raised $30MM+ to date from some of the world's best investors, we're profitable with a strong balance sheet and an indefinite runway. We pride ourselves on achieving rapid growth without having to incinerate capital.

About Our Products

ApartmentIQ is the all-in-one data platform powering smarter decisions across multifamily - covering 40M units with daily property and market intelligence used for surveys, research, and revenue management. We're trusted by 65% of the NMHC Top 50. Our sister company, MavenAI, delivers AI-powered marketing automation built by industry experts and integrated directly with property management systems, serving over 2M units.

The Role

As the Demand Generation Manager for MavenAI, you'll own and execute the day-to-day programs that power our modern demand engine, helping us scale our suite of data tools and agents for multifamily marketing (MavenAI). Working closely with Marketing Ops, Sales, Product Marketing, and Field teams, you'll execute high-impact initiatives including digital, content, events, direct mail, and outbound tactics that drive expansion into new verticals, convert high-value accounts, deliver measurable revenue impact, and more pipeline predictability. If you're looking to own key execution levers of growth and actively build what great GTM looks like in our category, we'd love to meet you.

What You'll Do:

• Program Execution & Campaign Management
• Deploy Multi-Channel Campaigns: Execute day-to-day demand gen and ABM programs that drive pipeline across key segments and buying committees.
• Targeting & Playbooks: Partner across GTM teams to implement target account lists, build segments, and deploy full-funnel campaign plays.
• Channel Innovation: Continually test and optimize new channels, ad creatives, and audiences to identify fresh growth opportunities and increase channel efficiency.
• Execution & Optimization
• Conversion Optimization: Partner with Web and Product Marketing to optimize landing pages, forms, CTAs, and campaign messaging for maximum conversion.
• Rapid Iteration: Run fast experimentation cycles on ad copy, creative assets, and outbound tactics based on performance data and sales feedback.
• Measurement & Operational Support
• Pipeline Tracking: Monitor and report on campaign ROI, conversion rates, and pipeline velocity, escalating insights to marketing leadership.
• Infrastructure & Ops: Partner with Marketing & RevOps to ensure proper campaign tracking, lead routing, lead scoring, and attribution.
• Budget Tracking: Track day-to-day ad spend and campaign forecasting to ensure resources are being deployed efficiently.
• Performance Expectations and Key Metrics
• Increase the predictability and reliability of pipeline contribution through consistent, measurable demand generation programs

What We're Looking For:

• 5+ years of hands-on experience in B2B marketing, with a dedicated focus on executing demand generation and customer acquisition campaigns.
• Experience working in a fast-paced, high-growth startup or technology company environment.
• Deep tactical expertise in at least 2 growth channels (e.g., Paid Social/Search, ABM tools, Email Marketing/Lifecycle, SEO, or Outbound support).
• A highly execution-biased, systems-oriented marketer who loves digging into the tools and getting campaigns across the finish line.
• Strong working knowledge of marketing automation platforms, CRM systems, and other marketing technologies (HubSpot, Salesforce, LinkedIn Campaign Manager, AI productivity tools, etc.).
• Excellent collaborator with a history of aligning tightly with Sales, SDRs, and core marketing team members.

Why Choose Us:

• Remote-First: We offer the freedom to work from home across most of the U.S. You'll enjoy the flexibility of remote work, balanced with high-energy in-person offsites to build real connections and celebrate our wins together.
• Competitive Compensation: We believe in hiring the best and paying accordingly. You'll receive a competitive salary that reflects your impact and expertise.
• Paid Time Off: Take the time you need with our flexible vacation policy and dedicated paid parental leave to support you and your family's biggest milestones.
• Your Health Matters: Stay healthy with high-quality Medical, Dental, and Vision insurance plans for you and your family.
• Peace of Mind (On Us): We fully invest in your security with 100% company-paid Short-Term Disability, Long-Term Disability, and Basic Life Insurance.
• Protection for Your Whole Crew: Access supplemental insurance for the unexpected, plus specialized coverage to keep your pets happy and healthy, too.
• Invest in Your Future: Secure your financial goals with our 401k Program, helping you build for the long term while you help us build the company.

If you need assistance and/or a reasonable accommodation in the application or recruiting process, please contact your recruiter.
Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.