Demand Generation Lead (Freelance)

360Learning; United States; Remote; USD 90,000 - 120,000; Full time

Job summary

Join a leading company as Head of Demand Generation for the DACH market. This temporary role offers a unique opportunity to manage pipeline creation and collaborate with a high-performance marketing team. You will be responsible for budget management, achieving sales targets, and executing marketing experiments. Ideal candidates will have extensive experience in B2B SaaS demand generation, fluency in German, and strong analytical skills. Be part of a diverse and inclusive culture that values learning and growth.

Benefits

Diversity, Equity, and Inclusion initiatives

Corporate Social Responsibility programs

Supportive culture and framework for impact

Qualifications

• Min. 5 years experience in Demand Generation in B2B SaaS.
• Native German speaker or business fluent in German.

Responsibilities

• Own the DACH Demand Gen budget and SQL targets.
• Collaborate with EMEA marketing team to create complex campaigns.

Skills

Analytical skills

Attention to detail

Autonomy and Project Management

Written communication

Data-focus

Education

C2 level German

B2 level English

Tools

Marketo

Hubspot

Salesforce

Job description

Our Demand Generation team has one core mission: create pipeline for our revenue team. As Head of Demand Generation DACH, you own pipeline creation for the DACH market to speed up 360Learning’s growth.

Our current Head of DG (DACH) will be on extended leave for 10+ months, so we’re looking for an ambitious individual to join our team during this time to manage performance and ensure the DACH market hits their marketing and sales targets.

While temporary, this position offers an incredible opportunity to spend nearly a year learning the ins-and-outs of a high-performance marketing org, and to work directly with talented individuals across the entire company.

Hear from your future coach: “Our DG team is world class. We are high performers with aggressive targets, but everyone is given the autonomy to execute as they wish. We’re constantly launching exciting new experiments, collaborating with other departments, and working as a team to hit pipeline goals.” - James Meincke https://www.linkedin.com/in/jamesmeincke/

Within 1 month, you will:

• Experience a comprehensive onboarding that includes insight into our team, culture, and product
• Collaborate with our EMEA Paid Marketing Manager to create your 1st marketing experiments on paid channels
• Upskill on how to manage our remarketing campaigns

Within 3 months, you will:

• Own the DACH Demand Gen budget
• Be accountable for achieving our DACH SQL targets (Sales Qualified Leads)
• Work closely with the EMEA Paid Media Manager on allocating budget across channels
• Define and execute your marketing experiment roadmap to monitor & improve all marketing touchpoints
• Partner with DACH BDRs to improve lead follow up and increase the conversion rate of MQLs (Marketing Qualified Lead) to SQLs
• Be the DACH Sales team point of contact for all marketing-related questions

Within 6 months, you will:

• Collaborate with the rest of the EMEA marketing team (EMEA Paid Media Manager, EMEA event manager, Product Marketing team, Brand team) to create more ambitious & complex campaigns
• Unlock new acquisition channels to scale demand generation in DACH
• Feed the Product Marketing team with business insights based on your campaigns results thus building your knowledge of the L&D industry

The Skill Set

• Min. 5 years experience in Demand Generation in B2B SaaS, owning a budget and a target (SQL/opportunities/pipe), interacting with a sales team
• Native German speaker or business fluent in German (min. C2)
• Fluent in English (US/UK) / B2 level or equivalent
• Good understanding of SEM (Google Ads) and Social (LinkedIn/Facebook Ads): you understand what our Paid Marketing Manager does and can challenge them
• Good command of marketing automation tools (Marketo, Hubspot) and Salesforce
• Data-focus: you start with numbers. You’re driven by performance.
• Attention to detail: you know how to launch a campaign without a glitch and catch every typo
• Analytical skills: you quickly create reports and analyze performance methodically to identify bottlenecks
• Autonomy and Project Management: you’re a problem solver who knows how to conduct projects on her own.
• Written communication: your written communication is structured and crystal-clear
• Experience with ABM campaigns is a plus
• Enthusiasm for our culture explained here: https://bit.ly/Convexity_360L

What We Offer

• Compensation: A compensation plan in accordance with the temporary work assignment will be tied to hours worked
• Diversity, Equity, and Inclusion: We have 6 active ERGs including Mental Health, Environmental/Sustainability, Women, Parents, LGBTQIA2S+, and Ethnic Diversity. Each group has at least one executive team member serving as a member of the group, bringing greater awareness to each group’s activities and providing a quick path to impact
• Corporate Social Responsibility: Review our CSR Charter: 360learning.com/blog/corporate-social-responsibility-charter
• Culture: A framework that will help you make an impact - envision our way of working and our Convexity Culture:https://bit.ly/Convexity_360L & find out more about the teams, product and processeshttps://bit.ly/42H1ggC

Interview Process

• Screening call with Talent Acquisition Manager
• Interview with Global Director of Demand Generation
• Homework: Case StudyAssignment
• Culture-fit call with EMEA Paid Marketing Manager + VP Marketing
• References
• Offer!

Who We Are

360Learning enables companies to upskill from within by turning their experts into champions for employee, customer, and partner growth. With our LMS for collaborative learning, Learning & Development teams can accelerate upskilling with the help of internal experts instead of slow top-down training. 360Learning is the easiest way to onboard and upskill employees, train customer-facing teams, and enable customers and partners–all from one place.

360Learning powers the future of work at 1,700 organizations. Founded in 2013, 360Learning has raised $240 million with 400+ team members across North America and EMEA.

Learning Includes Everyone.

In concert with our culture, 360Learning believes learning includes everyone and that means embracing the strengths of diversity, connectedness, and inclusion. Through conscientious efforts, our global footprint celebrates cultures, perspectives, and experiences from all over the world to support our platform that is built for all regardless of race, ethnicity, gender identity or expression, sexual orientation, religion, age, neurodiversity, disability status, citizenship, veteran status or any other aspect which makes an individual unique or protected by laws and regulations in the locations where we operate. Thus, 360Learning is proud to be an equal opportunity workplace, and we commit to continue this throughout our processes for recruitment, compensation, benefits, performance, promotion, and all other conditions and terms of employment. We want to learn from and with you!