Demand Generation Lead

V7Labs; New York, Northern (NY, KY); Hybrid; USD 68,000 - 108,000; Full time

Job summary

V7 in London is seeking an experienced demand‑generation professional to turn product launches, customer stories and events into campaigns that create real pipeline. You'll work with sales, product, design and leadership to sharpen messaging across LinkedIn, email, landing pages and ABM campaigns.

This hands-on role requires 4–6 years of B2B tech marketing, excellent writing, and the ability to manage multiple channels while adapting to a fast-moving startup.

Qualifications

• 4–6 years' experience in demand generation, product marketing or growth at a B2B tech company.
• Strong writing, commercial thinking and storytelling.
• Proven ability to turn product launches into campaigns that drive pipeline.
• Knowledge of LinkedIn as a B2B growth channel and account-based marketing.
• Experience partnering with sales, product and design to align campaigns with priorities.

Responsibilities

• Own and optimise V7's LinkedIn presence across posts, updates and campaigns.
• Turn product launches, customer proof and events into go-to-market assets.
• Support ABM campaigns for priority accounts and segments.
• Collaborate with product and sales to explain launches to buyers clearly.
• Write sharp, commercially useful content for campaigns and sales enablement.
• Help manage pre/post-event marketing and nurture assets.
• Partner with design to create clear creative for campaigns and paid social.
• Track and analyse performance to improve future rounds.

Skills

Demand generation

Product marketing

Content marketing

Growth marketing

LinkedIn

ABM

Campaign management

Tools

HubSpot

LinkedIn Campaign Manager

Notion

Framer

Job description

V7

At V7, we're building AI platforms that help humans do their best work, at incredible scale and speed. Our mission is to turn human knowledge into trustworthy AI, making complex tasks faster, smarter, and more accurate. We're growing fast, backed by leading investors and AI pioneers (including the minds behind Transformers and Gemini).

The product

V7 Go is a platform for building and deploying custom AI agents, made for the document-heavy work finance, insurance and retail companies handle every day. It takes multi-modal data and returns verifiable outputs with transparent logic, so accuracy and compliance come built in. It runs on the latest models too, including GPT, Claude and Gemini. Have a look at what we're building for finance and insurance.

Most AI agents still behave like black boxes. They wander off-task, miss the context that matters, and make calls you can't check. Go Agents are different: predictable, transparent, and auditable at every step.

• Build custom AI workflows with controlled analysis at every stage. Every output comes with citations and a full audit trail, so the human in the loop can see exactly how it got there.

• The Context Graph makes all your data (across workflows, documents and integrations) queryable in one place, giving your agents the context to be properly useful. It's your institutional memory.

The team you'll be joining and the impact you'll have

You'll be joining our London marketing team, reporting to our Head of Growth.

You'll help turn product launches, customer stories, events and market insight into campaigns that create real pipeline.

You'll work closely with sales, product, design and leadership to sharpen how V7 shows up across socials, email, events, landing pages and ABM campaigns.

This is a hands-on demand generation role, not a narrow content or social media position. You'll be expected to connect messaging, campaigns and commercial priorities.

What you'll be doing from day one

Owning and improving V7's LinkedIn presence across company posts, product updates, campaign content, event promotion and founder-led content.

Turning product launches, customer proof, events and sales priorities into clear campaign assets across LinkedIn, email, landing pages and sales materials.

Supporting ABM campaigns for priority accounts and segments, especially across finance, insurance and other enterprise segments.

Working with product and sales to understand what we're launching, why it matters, and how to explain it clearly to buyers.

Writing sharp, commercially useful content for campaigns, including social posts, email copy, landing page copy, customer proof points, event follow-ups and sales enablement snippets.

Helping manage pre-event and post-event marketing, including target account lists, LinkedIn promotion, follow-up emails, nurture assets and content repurposing.

Partnering with design to brief simple, effective creative for campaigns, product visuals and paid social.

Tracking what is working across LinkedIn, email, events, landing pages and campaigns, then using that insight to improve the next round.

Who you are

You have 4 to 6 years' experience in demand generation, product marketing, content marketing or growth maretking at a B2B tech company.

You can write clearly, quickly and commercially.

You understand LinkedIn as a serious B2B growth channel, not a place to dump company news and hope for applause.

You can turn product complexity into simple, useful messaging.

You are comfortable working with sales teams and understand how marketing contributes to pipeline, deal progression and revenue.

You have experience supporting campaigns across multiple channels, especially LinkedIn, email, landing pages and events.

You can take a loose idea and turn it into something usable.

You care about quality, but you don't hide behind perfection.

You are organised enough to manage several moving parts without slowing everyone else down.

You are comfortable working in a fast-moving startup where priorities shift, context is imperfect and momentum matters.

You are curious about AI, automation, enterprise software and how buyers actually make decisions.

Nice to have

Experience marketing to finance, insurance, legal, private markets or enterprise operations teams.

Experience with ABM campaigns or named account programmes.

Experience working with founders or senior leaders on LinkedIn content.

Experience using HubSpot, LinkedIn Campaign Manager, Notion, Framer or similar tools.

A portfolio of sharp B2B writing, campaign work or social content that feels clear, commercial and genuinely human.

What success looks like

LinkedIn/social: Engagement grows 30%+ QoQ; social becomes a trackable, attributable contributor to pipeline.

Campaigns: Contributes $2M+/quarter in sourced-or-influenced pipeline.

ABM: Priority-account programs generate 30+ net-new qualified opportunities/quarter

Events: 15-20% conversion for high-touch formats; 5-10% for trade-show/conference formats.

Sales enablement: Sales reports improved material quality/usability via quarterly survey score.

Campaigns are easier to run, measure and improve.

Operational: Faster turnaround from priority identified -> asset live, with flat headcount.

V7 champions equality and inclusion because diverse teams build better products. Don't check every box? Apply anyway - we value what makes you unique and will support you through the process, just let our Talent team know how they can help.