Demand Generation & BD Marketing Specialist (Remote)

-; Fort Washington (MD); Remote; USD 70,000 - 90,000; Full time

Job summary

A leading healthcare innovation company is seeking a Demand Generation & BD Marketing Specialist. This remote position focuses on B2B marketing and lead generation, requiring 5+ years of experience in multifaceted marketing roles. Responsibilities include social media campaign management, copywriting, and project management. Ideal candidates will excel in fast-paced environments and have strong skills in PowerPoint and Adobe tools.

Benefits

Health and Dental

Life, Accident and Disability Insurance

401k Plan and Match

Paid Holidays and Vacation

Sick Days and Personal Day

Qualifications

• 5+ years of progressive experience in a multifaceted marketing role.
• Proven ability to thrive in a fast-paced work environment.
• Exceptional copywriting and editing skills.

Responsibilities

• Manage B2B lead generation campaigns on social media.
• Write marketing copy for various materials.
• Design visually engaging pitch decks.

Skills

B2B marketing

Lead generation

Copywriting

Social media management

Project management

Tools

Adobe Creative Suite

Salesforce

PowerPoint

Job description

Company Overview

M3 USA is at the forefront of healthcare innovation, offering digital solutions across healthcare, life sciences, pharmaceuticals, and more. Since our inception in 2000, we've grown through a mission to utilize the internet for a healthier world and more efficient healthcare systems. Our success is anchored in trusted digital platforms that engage physician communities globally, facilitating impactful medical education, precise job placement, and insightful market research. Joining M3 USA means being part of a dedicated team striving to make a significant difference in healthcare and shaping a meaningful career.

MDLinx, a leader in healthcare customer engagement, connects brands with highly qualified curated HCP audiences using an omnichannel platform. Our mission is to empower healthcare providers with tools, insights, and resources that improve their professional journey and patient outcomes. We are seeking a dynamic leader to drive customer engagement, align platform and product strategy with client needs, and champion the evolution of MDLinx's offerings.

Due to continued growth, we are seeking a Demand Generation & BD Marketing Specialist at MDLinx. This is a remote position.

Job Description

The Demand Generation & BD Marketing Specialist role is ideal for a creative marketing professional who thrives on wearing multiple hats and seeks a role with significant impact. The primary objective is to strengthen our overall client acquisition function by increasing the volume of high-quality leads entering our sales funnel and providing crucial support for corporate promotional efforts through expertly crafted and targeted campaigns across LinkedIn, email, website and other digital channels.

This is an exciting opportunity for someone who understands the nuances of B2B marketing, thrives on crafting campaigns that drive pipeline, and is energized by helping a growing brand evolve its voice and presence.

Key Responsibilities

• Social Media & Campaign Management: Develop, execute, and manage organic and paid social media strategies, with a strong focus on targeted B2B lead generation campaigns on LinkedIn and other social platforms designed to attract high-quality prospects.
• Marketing Copywriting: Write clear, concise, and compelling copy for a variety of marketing materials, including social media posts, email campaigns, ad copy, website content, and sales collateral.
• Pitch Deck Development: Design and build powerful, visually engaging pitch decks and presentations in PowerPoint that effectively communicate our value proposition to prospective clients.
• Visual Design & Content Creation: Create high-quality visual assets for digital and print use, including social media graphics, infographics, one-pagers, and other marketing materials.
• Multi-Project Management: Juggle multiple projects simultaneously, transitioning between creative and analytical tasks to meet deadlines.

Qualifications

• 5+ years of progressive experience in a multifaceted marketing role with a strong portfolio showcasing expertise in social media campaigns, copywriting, and content design.
• Proven ability to thrive in a fast-paced, high-intensity work environment, effectively managing tight deadlines and shifting priorities without compromising quality.
• Demonstrated success in creating and managing lead generation campaigns that result in high-quality sales leads.
• Exceptional copywriting and editing skills, with the ability to adapt tone and style for different audiences and platforms.
• Expert-level proficiency in PowerPoint is essential.
• Proficiency in graphic design tools (e.g., Adobe Creative Suite, Canva, or similar).
• A proactive, adaptable, and enthusiastic team player with a proven ability to work independently in a remote setting.

Preferred Experience

• Direct experience in or exposure to digital life sciences, pharmaceutical marketing, or a healthcare-focused marketing agency.
• Experience marketing to healthcare professionals (HCPs).
• Familiarity with Salesforce or other CRM platforms.
• Knowledge of desktop publishing applications (e.g., Adobe InDesign).

Additional Information

Benefits:

• Health and Dental
• Life, Accident and Disability Insurance
• Prescription Plan
• Flexible Spending Account
• 401k Plan and Match
• Paid Holidays and Vacation
• Sick Days and Personal Day

*M3 reserves the right to change this job description to meet the business needs of the organization

M3 USA is an equal opportunity employer, committed to the principles of inclusion and diversity for all employees and to providing employees with a work environment free of discrimination and harassment.

All employment decisions at M3 USA are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, physical or mental disability, medical history or genetic information, sexual orientation, gender identity and/or expression, marital status, or any other status protected by law.

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