Demand Generation Associate/Specialist

SentiLink Corp; Austin (TX); Remote; USD 95,000 - 120,000; Full time

Benefits offered by this job

Health insurance

401(k) with match

Flexible PTO

In-person events

Home office stipend

Job summary

SentiLink Corp. is seeking a Demand Generation Associate/Specialist to build awareness, engagement, and demand for our fraud and risk solutions. You will plan and execute integrated marketing campaigns across email, webinars, website, and nurture programs from a remote, U.S.-based location.

The role emphasizes collaboration with Sales to define lead criteria, optimize handoffs, and improve overall campaign performance. Experience with HubSpot, Salesforce, and analytics tools is highly desirable.

Qualifications

• 3+ years in demand generation or related field (B2B SaaS preferred).
• Experience building multi-channel campaigns with measurable results.
• Familiarity with marketing automation platforms and CRM systems.
• Ability to analyze data, extract insights, and optimize campaigns.
• Strong written and verbal communication skills.
• Excellent project management and organizational skills.

Responsibilities

• Plan and execute integrated marketing campaigns across channels to generate leads.
• Coordinate timelines, assets, and deliverables to meet deadlines.
• Use marketing automation to manage targeted campaigns and nurture programs.
• Collaborate with sales to optimize lead qualification and handoff (MQLs).
• Develop content with the content team for buyer journey stages.
• Track performance and prepare regular campaign analytics reports.
• Collaborate with agencies and freelancers as needed.

Skills

Demand generation

B2B marketing

Digital marketing

Marketing automation

HubSpot

Salesforce

Google Analytics

Campaign management

Lead nurturing

Analytical thinking

Tools

HubSpot

Salesforce

Google Analytics

Job description

SentiLink stops more than 150,000 fraud attempts and verifies more than 3 million identities every day to protect both institutions and consumers. The problems we work on are challenging, and solving them takes deep domain expertise, rigorous analysis, and a willingness to dig into the details.

At SentiLink, you’ll work alongside smart, highly collaborative colleagues who respect each other’s time and judgment, take ownership, and follow through on their commitments. Together, we do truly meaningful work protecting the identities of innocent consumers and flagging the fraudsters attempting to exploit them.

We’re well capitalized and growing quickly. We already serve 13 of the top 15 U.S. banks, we’re expanding into new markets, and we’re backed by Craft Ventures, Andreessen Horowitz, NYCA, and Max Levchin. We’ve been named to the Forbes Fintech 50 and as a 2026 FICO Industry Vanguard Decision Award Winner. We were also the first company to go live with the electronic Consent Based Social Security Number Verification (eCBSV) service, and we’ve testified before the U.S. Congress on the future of identity.

We want SentiLink to be the best place you’ve ever worked. We offer generous benefits and support a range of working arrangements, from fully remote to in-office. We are a digital-first company with strong collaboration across the U.S. and India, and we meet in person regularly to build relationships. We have offices in Austin, San Francisco, New York City, Seattle (Bellevue), Los Angeles, and Chicago in the U.S., and in Gurugram (Delhi) and Bengaluru in India.

Role

The Demand Generation Associate/Specialist will support efforts to build awareness, engagement, and demand for our fraud and risk solutions. This role will help plan and execute integrated marketing campaigns across multiple channels to generate leads and nurture prospects throughout the buyer’s journey.

This is a remote, U.S.-based role.

Responsibilities

• Campaign Execution

• Support the development and execution of demand generation campaigns aligned with business goals and target audiences.

• Execute campaign deliverables across email, webinar, website, and nurture channels.

• Coordinate timelines, assets, and deliverables to ensure campaigns launch on schedule.

• Marketing Automation

• Use marketing automation tools to build and manage targeted campaigns.

• Support lead scoring, segmentation, and nurturing programs.

• Help improve the process for converting leads into qualified opportunities.

• Content Development

• Partner with the content team to develop relevant materials for different stages of the buyer’s journey.

• Help maintain consistent messaging and branding across demand generation activities.

• Adapt content for use across email, landing pages, sales sequences, and other channels.

• Analytics and Reporting

• Track campaign performance using marketing analytics tools.

• Prepare regular reports on key metrics, including lead volume, engagement, and conversion rates.

• Identify trends and recommend opportunities to improve campaign performance.

• Collaboration

• Work closely with the Sales team to understand lead qualification criteria and support the handoff of marketing qualified leads (MQLs).

• Collaborate with cross-functional teams to coordinate campaign activities.

• Help manage relationships with external agencies and freelancers.

Requirements

• 3+ years of experience in demand generation, digital marketing, or a related field, preferably within B2B technology or SaaS.
• Experience supporting or executing demand generation campaigns with measurable results.
• Familiarity with marketing automation platforms, CRM systems, and analytics tools. Experience with HubSpot, Salesforce, Google Analytics, digital marketing, or social media management tools is highly desirable.
• Experience coordinating integrated marketing campaigns across multiple channels.
• Strong written and verbal communication skills.
• Analytical mindset with the ability to interpret campaign data and identify trends.
• Strong project management and organizational skills, with the ability to manage multiple projects and meet deadlines.
• Familiarity with the fraud and risk solutions landscape is a plus.

Compensation

$95,000 – $120,000/year + equity + benefits

Note: This salary range may be inclusive of several career levels, and the actual base salary within that range will be determined by several components including but not limited to the individual’s experience, skills, and qualifications.

Perks

• Employer paid group health insurance for you and your dependents
• 401(k) plan with employer match (or equivalent for non US-based roles)
• Flexible paid time off
• Regular company-wide in-person events
• Home office stipend, and more!

Corporate Values

• Follow Through
• Deep Understanding
• Whatever It Takes
• Do Something Smart