Senior Marketing Content Writer, Demand Generation

Apply

Northern (KY)

Hybrid

USD 100,000 - 120,000

Full time

14 days+

Application generator

Turn this role into an interview — a resume and cover letter built around what this employer wants.

Get past ATS filters

Benefits offered by this job

Employer paid group health insurance

401(k) plan with employer match

Flexible paid time off

Regular company-wide in-person events

Home office stipend

Job summary

SentiLink is hiring for a senior content marketer to own the end-to-end campaign content engine. You will craft technical, regulation-aware copy and partner with Demand Gen, Product Marketing, Sales to drive pipeline. The role blends creative storytelling with data-driven optimization, in a remote US-based setting.

Bring 5+ years of marketing content experience, a bias toward demand generation, and comfort writing for fintech/security audiences. Competitive salary and equity offered.

Qualifications

5+ years writing marketing content in demand generation or growth-focused roles.
Experience producing a full campaign kit from a single anchor asset.
Ability to write for a technical B2B audience in regulated spaces and translate SME input into copy.
Comfort meeting deadlines in a fast-paced startup environment.
Experience with human-centered writing and avoiding over-reliance on AI.

Responsibilities

Own execution of the derivative content kit for each campaign end-to-end (landing pages, email, nurture sequences, ads, briefs, webinars, one-pagers, whitepapers, LinkedIn posts).
Collaborate with Demand Gen and Product Marketing to adapt messaging for audiences, verticals, roles, and funnel stages.
Support event content from pre-show outreach to post-event follow-up sequences.
Manage the social editorial calendar, cadence, and new video strategies with stakeholders.
Build and maintain the partner proof library (case studies, quotes, win stories).
Develop campaign video content for YouTube with a test-and-refine approach.
Execute SEO/AE0 tasks across properties and support the broader search program.
Measure impact by conversions, engaged accounts, raised hands, and pipeline.

Skills

Marketing writing

Campaign kit creation

Technical B2B copywriting

AI skepticism

Deadline management

Tools

HubSpot

SEMRush

Canva

WordPress

Job description

SentiLink provides innovative identity and risk solutions, empowering institutions and individuals to transact with confidence. We’re building the future of identity verification in the United States replacing a clunky, ineffective, and expensive status quo with solutions that are 10x faster, smarter, and more accurate.

We’ve seen tremendous traction and are growing extremely quickly. Our real-time APIs have helped verify hundreds of millions of identities, starting with financial services and rapidly expanding into new markets. SentiLink is backed by world-class investors including Craft Ventures, Andreessen Horowitz, NYCA, and Max Levchin.

We’ve earned recognition from TechCrunch, CNBC, Bloomberg, Forbes, Business Insider, PYMNTS, American Banker, LendIt, and have been named to the Forbes Fintech 50. We have also been named a 2026 FICO Industry Vanguard Decision Award Winner. Last but not least, we’ve even made history - we were the first company to go live with the eCBSV and testified before the United States House of Representatives on the future of identity.

SentiLink supports a variety of ways to work, ranging from fully remote to in-office. We operate as a digital-first company with strong collaboration across the U.S. and India. We maintain physical offices in Austin, San Francisco, New York City, Seattle (Bellevue), Los Angeles, and Chicago in the U.S., and in Gurugram (Delhi) and Bengaluru in India. If you’re located near one of these offices, we would love for you to spend time in the office regularly. Some roles are hybrid or in-office by design. For example, our engineering team in India works primarily from our Gurugram office.

SentiLink earns trust with prospects and partners by having a deeper understanding of fraud and identity than anyone else in the market, and explaining it in a way that's accessible and supportive. The Content team creates messaging and collateral that define how the industry talks about fraud and identity. This role will focus on creating a campaign content engine that moves specific audiences to act. You will work closely with Product and Sales to put the right asset in front of the right buyer at the right moment, helping SentiLink build pipeline in both existing and new segments.

This role will own the content that carries our campaigns into market — the go-to-market kit that turns one anchor asset into a full nurture campaign — working across Demand Generation, Product Marketing, Sales, Events, and more. Success means a campaign launches with every asset , the copy reads like it was written by someone who deeply understands fraud and identity, and the content can be traced to pipeline growth.

This is a remote, US-based role.

Responsibilities:

Working with internal content strategists, own execution of the derivative content kit for every campaign end-to-end. This can include landing pages, email and nurture sequences, ad copy, benchmark briefs, webinar abstracts, seller‑ready one‑pagers, whitepapers, LinkedIn posts and more
Partner with Demand Generation and Product Marketing to translate campaign messaging into audience‑specific copy across verticals, buyer roles, and funnel stages
Support event content across industry conferences and SentiLink’s user conference, from pre‑show outreach and registration copy through session promotion and post‑event follow‑up sequences
Own the social editorial calendar and publishing, including cadence, queue, creative, and copy, working closely with multiple stakeholders across marketing and implementing new video strategies
Build and maintain the partner proof library: case studies, reference stories, the quote database, retro one‑pagers, and win narratives
Develop campaign video content for YouTube, with a test‑and‑refine approach
Execute AEO and SEO work across demand gen properties and support the broader search program
Measure your own work against conversion, engaged accounts, raised hands, and sourced pipeline

Requirements:

5+ years writing marketing content, with the majority of that time in demand generation or growth‑focused work
Demonstrated experience producing a full campaign kit from a single anchor asset
Strong ability to write for a technical B2B audience in a regulated space (fintech, financial services, risk, payments, or security) and to turn SME input into compelling copy
Comfortable owning deadlines across concurrent campaigns in an environment where priorities shift with the market
Comfortable writing on a team that prioritizes human‑voices over AI‑enablement. Must be able to use AI as a support tool when needed, but not rely on it as a primary writing source. AI‑skeptics welcome.
Demonstrated experience in a fast‑paced, high‑growth start‑up that prioritizes in‑depth knowledge of the product, and where you’ve had to write about a technical product in a creative way, within an established brand voice
Experience working within an emerging market content team, as well as experience developing new messages that cut through the noise in established markets
Candidates must be legally authorized to work in the United States and must live in the United States
Experience with marketing automation, and popular tools (HubSpot, SEMRush, Canva, WordPress etc)
Background in fraud, identity, credit risk, trust and safety or lending, preferred

Compensation:

$100,000 - $120,000/year + equity + benefits

Note: This salary range may be inclusive of several career levels, and the actual base salary within that range will be determined by several components including but not limited to the individual's experience, skills, and qualifications.

Perks: