Demand Gen - B2B

WorkWhile; San Francisco (CA); Hybrid; USD 120,000 - 180,000; Full time

Benefits offered by this job

Hybrid SF office hubs

Unlimited PTO

401(k) with employer match

WFH stipend

Job summary

WorkWhile is seeking its first Demand Gen Marketer B2B to drive top-of-funnel growth. This hands-on role requires generating qualified leads and rapidly scaling the pipeline to fuel hypergrowth.

You’ll leverage AI productivity and automation tools to test, scale campaigns, and demonstrate ROI. You’ll report to the Head of Marketing (B2B) and collaborate with Sales, Account Management, Product, and Data Science to translate campaigns into revenue.

Qualifications

• 6+ years in B2B demand generation or similar role.
• Strategic planner who can map campaigns and execute details.
• Data-driven with ability to analyze funnel metrics.
• Cross-functional collaborator across Sales, AMs, SDRs, and Product.
• Proficient with web analytics, HubSpot, and Salesforce.
• Experience with AI tools to automate tasks and scale outputs.
• Strong writing and ability to create on-brand copy; comfortable with Canva/Figma.

Responsibilities

• Generate qualified leads and rapidly scale the pipeline.
• Own end-to-end campaigns from concept to ROI tracking.
• Collaborate with Sales, AMs, SDRs, Product, and Data Science.
• Leverage AI tools to test, scale, and automate campaigns.

Skills

B2B demand gen

Strategic planning

Data analysis

Cross-functional collaboration

Web analytics

HubSpot

Salesforce

AI tooling

Copywriting

Design tools (Canva/Figma)

Tools

HubSpot

Salesforce

Nooks

Claude/Jasper/Clay (AI tools)

Job description

WorkWhile is on a mission to help workers earn a better living and live better lives. 83 million Americans work hourly jobs, often with unpredictable schedules that pay close to minimum wage and offer limited benefits, leading to financial instability.

WorkWhile identifies the best hourly workers and matches them with shifts that fit their skills, location, and life. Businesses get access to a quality workforce, while workers get stable income and unmatched benefits, including next day pay, free telehealth services, and financial services.

We have the audacious goal to align incentives and solve inefficiencies in the labor market, disrupting the $650 billion staffing and recruiting market. Backed by Khosla Ventures and recognized by the Inc. 5000 for 10x growth, WorkWhile is reshaping the future of work.

WorkWhile is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

About the Role

We’re looking for our first Demand Gen Marketer B2B to supercharge our top-of-funnel engine. In this hands-on role, your primary mandate is simple: generate qualified leads and rapidly scale pipeline to fuel our next stage of hypergrowth.

We aren't just looking for traditional playbooks. We want someone who actively leverages AI productivity and automation tools to execute, test, and scale campaigns. You’ll thrive here if you love a fast-paced startup environment, possess a strong bias for action, can turn scrappy ideas into reality, and are obsessed with tracking pipeline ROI.

You’ll report directly to the Head of Marketing (B2B) and work closely with Sales, Account Management, Product, and Data Science to ensure our campaigns translate into revenue. You'll operate as an individual contributor with end-to-end ownership of your domain.

This is an exciting opportunity to join a mission-driven team at an inflection point. Your work will directly accelerate our growth and help shape WorkWhile’s demand gen strategy from the ground up.

About You

• Experience: 6+ years in B2B demand generation or a similar role (startup or fast-paced environment a big plus). You have a track record of planning and executing campaigns across channels that drive measurable growth.
• Strategic doer: You can zoom out to plan a campaign strategy and zoom in to execute the details. You’re equally comfortable brainstorming high-level marketing plans or writing copy to get a campaign out the door.
• Data-driven & results-oriented: You live in the data. You don't just launch campaigns; you analyze the funnel metrics to understand why a campaign worked or failed.
• Cross-functional operator: You partner with Sales, AMs, SDRs, and Product like it's second nature. You communicate proactively, anticipate what others need, and treat sales-marketing alignment as your job, not someone else's.
• Technical chops: Hands-on proficiency with web analytics, HubSpot, and Salesforce for analysis and attribution. Ideally familiar with sales engagement tools like Nooks. Navigating a marketing tech stack comes naturally to you.
• AI fluent: You have a proven track record of using modern AI tools (e.g., Claude, Jasper, Clay, or similar tools) to automate repetitive tasks and scale your creative output. You know how to make things not seem obviously AI.
• Curious and resourceful: you figure things out, ask smart questions, leverage AI tools, and don’t wait to be told what to do
• Strong writer with design chops: Exceptional writing. You can take customer insights and turn it into pain-driven, high-converting copy. Comfortable in Canva, Figma, or other design tools to spin up on-brand assets for campaigns and social.
• Ships on schedule: You juggle multiple projects without dropping the ball. Deadlines, details, and project plans are your friends, and you take ownership of your goals without needing a ton of supervision.
• Competitive base salary + equity in a high-growth, venture-backed company
• Hybrid work culture with office hubs in San Francisco.
• In-person company off-sites
• Unlimited PTO
• 401(k) with employer match
• WFH stipend to support your home office setup

WorkWhile has a diverse, mission-driven, and supportive culture—we look for people who want to take ownership, are energized by ambiguity, and strive to make a lasting impact.