Decision Science Analyst

Kobie Marketing; Saint Petersburg (FL); Remote; USD 85,000 - 125,000; Full time

Benefits offered by this job

Flexible Time Off

Nine Company-Wide Holidays

Job summary

Kobie Marketing, headquartered in St. Petersburg, FL, is seeking a skilled Customer Analytics Specialist to transform loyalty data into strategic insights and real-time dashboards for global clients.

With 2-4+ years in customer analytics/CRM, you will craft data-driven recommendations, build audience segments, and collaborate across Strategy and Client Services to drive impact. This remote-friendly role requires strong data visualization and modeling skills.

Qualifications

• 2-4+ years previous relevant customer analytics and/or marketing/CRM experience.
• Storytelling with data that can influence senior stakeholders with insights and recommendations.
• Familiarity with data exploration and data visualization tools like Tableau, PowerBI, or Sigma.
• Demonstrated success using customer segmentation techniques such as RFM, cluster analysis and regression modeling to drive targeted marketing.
• Solid project management skills and experience in juggling multiple projects at a time.

Responsibilities

• Deliver data-driven, actionable customer insights that increase sales/profit for client loyalty programs.
• Build and maintain audience lists to support CRM campaigns.
• Provide actionable recommendations from complex data sources based on client strategy and objectives.
• Develop data visualizations and narratives for diverse stakeholders.
• Collaborate with Data Engineering and BI teams to design new tools and data sources.
• Create learning agendas, test plans, and attribution strategies to maximize KPIs.

Skills

Data storytelling

CRM experience

Project management

Python/SQL

Education

Bachelor’s Degree in Statistics, Marketing, Economics, or Computer Science

Master’s in Statistics, Economics or Applied Mathematics, or MBA

Tools

Tableau

PowerBI

Sigma

Job description

Join a National Top Workplace

Named a Top Workplace in the USA and Top Remote Workplace, Kobie is where the best minds in loyalty come together, driven by passion and innovation. We’re always looking for talented individuals who are ready to join a collaborative, growth-focused culture. As a partner to some of the world’s most recognized brands, we are leaders in loyalty, helping brands build lasting emotional connections with their consumers.

Join Us from Anywhere

While our headquarters are nestled in sunny St. Petersburg, Florida, Kobie embraces a flexible work environment, offering teammates the freedom to work remotely. We understand the importance of work-life balance and support our team with:

Flexible Time Off to recharge when needed

Nine Company-Wide Holidays

A diverse suite of benefits prioritizing your growth, development, and personal well-being

Discover more about our perks and benefits here.

Kobie is a values-led organization where we believe that everyone is a leader, regardless of their position or role.

Travel Requirements

As a remote-first organization headquartered in St. Petersburg, Florida, Kobie values meaningful in‑person connection and collaboration that strengthens our teams, supports our clients, and enhances our culture. While travel requirements vary by role, periodic travel may be required to support business objectives, team collaboration, customer engagements, training, and company events. Candidates should be able and willing to travel as needed to fulfill the responsibilities of the role.

About the team and what we’ll build together

We find actionable insights in our clients’ loyalty data that help drive enterprise value. We create real time dashboards to inform internal and external stakeholders. You'll bring your experience with a breadth of marketing techniques, an ease of working with customer data, and an understanding of advanced mathematics and statistical techniques. This position is a client‑facing, hands‑on role that is responsible for helping shape our clients’ strategic direction for their loyalty initiatives.

How you will make an impact

• Play a key role as part of a team responsible for delivering data-driven, actionable customer insights that directly contribute to increased sales/profit through our clients’ customer loyalty programs, while collaborating closely with Strategy and Client Services teams to align on client objectives and deliver impactful results.
• Build and maintain audience lists to support the CRM team in executing targeted campaigns and achieving engagement goals.
• Provide actionable recommendations that drive business objectives by drawing out key insights from in-depth, complex data sources based on a thorough understanding of client’s strategy, success criteria, and program objectives
• Develop data visualizations and narratives that make data and analysis consumable by all levels and expertise of internal and external stakeholders
• Collaborate with Data Engineering and Business Intelligence teams to design and develop new tools, models, and data sources to support our clients’ business objectives and overcome challenges
• Proactively create learning agendas, test plans, and solutions that make attribution unassailable and maximize key KPIs such as incremental ROI and LTV
• Manage workflow, scope and prioritization of client requests and Kobie investments

What you need to be successful

• 2-4+ years previous relevant customer analytics and/or marketing/CRM experience
• Great storyteller with data that can influence senior stakeholders with insights and recommendations
• Familiarity with data exploration and data visualization tools like Tableau, PowerBI , or Sigma
• Demonstrated success using customer segmentation techniques such as RFM, cluster analysis and regression modeling to drive targeted marketing
• Solid project management skills and experience in juggling multiple projects at a time
• Bachelor’s Degree in Statistics, Marketing, Economics, or Computer Science
• Python/SQL programming experience preferred
• Master’s in Statistics, Economics or Applied Mathematics, or MBA, preferred
• Proficiency in fundamental marketing and loyalty principles, preferred

Who we are

As a trusted partner, Kobie delivers market‑leading, end‑to‑end loyalty solutions designed to enable customer experiences for the world's most successful brands. We do this with a strategy‑led technology approach that uncovers the truth behind what drives consumers on an emotional level. We believe that our team's passion and expertise are the driving forces behind our success and are proud to be named a Top Workplaces in the USA, where the best and brightest in loyalty drive our mission of growing enterprise value through loyalty.

A place for all

We celebrate and embrace diversity at Kobie!

Employment at Kobie is based solely on an individual's merit and qualifications, which are directly related to professional competence. We do not discriminate against any teammate or applicant because of race,color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy, or any other characteristic protected by applicable law.

We are fiercely committed to fostering a workplace where teammates can bring their authentic selves to work every day. Our DEI initiatives, including various committees, ensure that principles of equity, diversity, and inclusion are deeply ingrained throughout Kobie. While our leadership team fully supports our policy of nondiscrimination and equal opportunity, it is the responsibility of all teammates to uphold these values.

Ready to join us?

If you’re ready to make an impact and grow in a supportive, innovative environment, we’d love to hear from you. Apply today and join the best and brightest in loyalty!