Dealership Content Creator & Media Specialist (Part-Time)

Sunset Ford St. Louis; Affton (MO); On-site; USD 24,796 - 34,440; Part time

Job summary

Sunset Ford St. Louis is seeking a high-energy, creative Automotive Videographer/Photographer to serve as Dealership Content Creator & Media Specialist (Part-Time).

You will capture and edit visuals for our vehicle inventory, dealership events, and social channels, telling the story behind the cars and driving traffic to the showroom. The role covers photography, video walkarounds, and short-form content for Reels, TikToks, and YouTube Shorts.

Qualifications

• Proven portfolio of automotive photography and fast-paced video editing.
• Proficiency with mirrorless/DSLR cameras, gimbals, lighting, and audio gear.
• Post-production skills in Adobe Premiere Pro, CapCut, Lightroom, or Final Cut Pro.
• Strong automotive passion and eye for angles, interiors and features.
• Solid knowledge of social media trends and platform best practices.
• Self-motivated with ability to meet tight turnarounds.

Responsibilities

• Inventory media production: shoot photo sets and video walkarounds for vehicles.
• Social-first short-form video: script, shoot, and edit Reels, TikToks, YouTube Shorts.
• Creative editing: color grading, transitions, captions, music, and dynamic edits.
• Platform optimization: tailor content for Instagram, TikTok, Facebook, and YouTube.
• Content strategy collaboration with marketing for promotions and arrivals.
• Upload content to dealership inventory management system.

Skills

Proven Portfolio

Technical Expertise

Post-Production Proficiency

Automotive Passion

Social Media Literacy

Self-Motivated & Efficient

Tools

Mirrorless/DSLR cameras

Gimbals

Audio gear

Lighting setup

Adobe Premiere Pro

CapCut

Lightroom

Final Cut Pro

Job description

Job Title: Dealership Content Creator & Media Specialist (Part-Time)

Location: On-site

Hours: 15-20 hours per week (Flexible scheduling based on inventory flow & campaign needs)

About the Role

We are looking for a high-energy, creative Automotive Videographer/Photographer who knows how to make vehicles look fast, sleek, and dynamic on screen. If you know the difference between a boring walkaround video and a high-converting, trend-focused short-form Reel, we want you on our team.

In this role, you will be responsible for capturing, editing, and producing high-impact visual media for our vehicle inventory, dealership events, and social channels. You won't just be taking photos of cars-you will be telling the story of our inventory, creating viral-style content, and driving digital traffic to our show floor.

Key Responsibilities

• Inventory Media Production: Shoot crisp, high-resolution photo sets and dynamic video walkarounds for featured luxury, performance, and incoming vehicles.
• Social-First Short-Form Video: Script, shoot, and edit engaging Reels, TikToks, and YouTube Shorts (e.g., cold starts, exhaust notes, hidden features, detail transformations, and humor/trend-driven clips).
• Creative Editing: Polish raw footage into fast-paced, high-converting social assets complete with color grading, music selection, trending audio, dynamic transitions, and captivating captions.
• Platform Optimization: Tailor content formats specifically for Instagram, TikTok, Facebook, and YouTube to maximize reach, engagement, and click-throughs.
• Content Strategy Collaboration: Work directly with the marketing team to align media production with current sales promotions, vehicle arrivals, and seasonal campaigns.
• Upload content dealership inventory management system

Qualifications & Skills

• Proven Portfolio: A strong portfolio or social handle showcasing automotive photography, fast-paced video editing, and short-form content.
• Technical Expertise: Proficiency with mirrorless/DSLR cameras, gimbals, audio gear, and lighting setup, as well as mobile video production setups.
• Post-Production Proficiency: Mastery of editing software such as Adobe Premiere Pro, CapCut, Lightroom, or Final Cut Pro.
• Automotive Passion: Deep appreciation for cars and a strong eye for framing automotive angles, interiors, details, and feature highlights.
• Social Media Literacy: Up-to-date knowledge of social trends, viral audio, algorithms, and best practices for vehicle marketing.
• Self-Motivated & Efficient: Ability to move quickly across the lot, manage time independently, and deliver polished edits on tight turnarounds.

Work Environment & Physical Requirements

• Work takes place both indoors (showroom/detail bays) and outdoors on vehicle lots in varying weather conditions.
• Must have a valid driver's license and a clean driving record (ability to move or stage vehicles for shoots is required).

About Us

Sunset Ford has been in business for over 113 years, established back in 1912 by Peter S. Heutel. Today, the 5th generationHeutel Family is proud to carry on this tradition serving the St. Louis, South County, & surrounding areas. We take great pride in customer service and always strive to exceed expectations. In fact, we have consistently won Ford Motor Company's highest honor, the President's Award, for excellence in customer service.