Dealer Marketing Manager Growth

Frontdoor Defense

Garden Grove (CA)

On-site

USD 100,000 - 140,000

Full time

14 days+

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Benefits offered by this job

Comprehensive Health, Dental & Vision

Early-stage Stock Options

Robust Retirement Savings (401k, HSA,F

Generous PTO & Parental Leave

Annual Vacation Bonus

Wellness & Fertility Benefits

Cell Phone Stipend

Complimentary Meals & Stocked Kitchens

Job summary

Harbinger, a leading American EV company, seeks a Dealer Marketing Manager to localize national marketing strategy for Southern California dealer campaigns and events. You will partner with dealers, plan retail activations, and develop turnkey assets to drive qualified demand while ensuring brand and compliance across markets.

You will manage co-op funds, coordinate with Sales, and analyze CRM data to optimize performance.

Qualifications

5+ years of dealer, retail, channel, field, or trade marketing experience; automotive, commercial vehicle, equipment, or mobility strongly preferred
Experience working directly with dealers, franchisees, or channel partners and influencing outcomes without direct authority
Track record of translating national campaigns into local activation and measuring results at market/partner level
Experience managing co-op marketing, MDF, or distributed campaign budgets and approval workflows
Understanding of retail/dealer operations, local lead generation, CRM follow-up, and sales conversion
Strong presentation, facilitation, relationship-management, and conflict-resolution skills
Ability to travel (~35%) and maintain a regular cadence of in-person dealer visits; based in or able to relocate to the Garden Grove, CA area

Responsibilities

Translate national priorities, product launches, promotions, and brand campaigns into quarterly and annual plans for dealer groups and local markets
Build trusted relationships with dealer principals, GMs, and sales/marketing leaders; serve as their primary marketing point of contact
Plan and support retail campaigns, open houses, product launches, test-drive events, roadshows, community partnerships, and fleet/customer clinics
Develop turnkey dealer assets - messaging, paid/organic digital, email, social, signage, POS materials, landing pages, event kits, and sales enablement
Manage dealer marketing funds, eligibility rules, approvals, claims, documentation, budget tracking, and ROI; improve utilization without weakening controls
Ensure local activity follows brand standards, product claims, pricing rules, required disclosures, and approved creative; run regular audits and correct gaps quickly
Translate federal, state, and local incentive programs (HVIP, Sourcewell, FEAP) into dealer-ready sales tools
Track traffic, leads, appointments, test drives, conversion, sales contribution, and cost efficiency in CRM (HubSpot); recommend actions by dealer/market
Create training, office hours, planning templates, communications, and best-practice sharing that make it easier for dealers to execute well
Bring dealer, customer, and competitor insight back to HQ to improve campaigns, offers, processes, and future market plans

Skills

Dealer marketing strategy

Dealer relationships

Local activation

Campaign toolkits

Co-op / MDF governance

Brand & legal compliance

Incentives packaging

Lead & retail performance

Dealer enablement

Market feedback

Tools

HubSpot

Salesforce

Job description

Dealer Marketing Manager

Translate national marketing strategy into localized dealer campaigns and events in Southern California

Location: Garden Grove, California

Compensation: $100,000 - 140,000 USD / year

About The Role

Dealer Marketing Manager

Garden Grove, CA

Harbinger is an American commercial electric vehicle (EV) company on a mission to transform an industry starving for innovation. Harbinger's best-in-class team of EV, battery, and drivetrain experts have pooled their deep experience to bring a first-of-its-kind EV platform to support the growing demand for medium-duty EVs and Hybrids. Harbinger: Familiar Form, Revolutionary Foundation.

The role

Harbinger goes to market through a growing network of commercial vehicle dealers. As Dealer Marketing Manager, you'll turn Harbinger's national strategy into strong local-market execution - the primary marketing partner for our dealer network, helping dealers build practical plans, launch campaigns, generate qualified demand, and deliver a consistent customer experience.

Reporting to the Senior Marketing Manager and working closely with Sales, you'll build Harbinger's dealer marketing program from the playbook up: enablement toolkits, co-op/MDF programs, localized campaigns, and clean lead flow. You'll turn complex incentive programs (HVIP, Sourcewell, FEAP) into dealer-ready sales tools. The role requires equal strength in relationship management, field execution, and performance analysis.

What you'll own

Dealer marketing strategy: Translate national priorities, product launches, promotions, and brand campaigns into quarterly and annual plans for dealer groups and local markets.
Dealer relationships: Build trusted relationships with dealer principals, GMs, and sales/marketing leaders; serve as their primary marketing point of contact.
Local activation: Plan and support retail campaigns, open houses, product launches, test-drive events, roadshows, community partnerships, and fleet/customer clinics.
Campaign toolkits: Develop turnkey dealer assets - messaging, paid/organic digital, email, social, signage, POS materials, landing pages, event kits, and sales enablement.
Co-op / MDF governance: Manage dealer marketing funds, eligibility rules, approvals, claims, documentation, budget tracking, and ROI; improve utilization without weakening controls.
Brand & legal compliance: Ensure local activity follows brand standards, product claims, pricing rules, required disclosures, and approved creative; run regular audits and correct gaps quickly.
Incentives packaging: Translate federal, state, and local incentive programs (HVIP, Sourcewell, FEAP) into clear, dealer-ready sales tools.
Lead & retail performance: Track traffic, leads, appointments, test drives, conversion, sales contribution, and cost efficiency in CRM (HubSpot); recommend actions by dealer/market.
Dealer enablement: Create training, office hours, planning templates, communications, and best-practice sharing that make it easier for dealers to execute well.
Market feedback: Bring dealer, customer, and competitor insight back to HQ to improve campaigns, offers, processes, and future market plans.

What success looks like in the first 12 months

Every priority dealer has an approved marketing plan, calendar, budget, and measurable local-market goals.
Dealers use national campaigns and toolkits consistently while localizing them appropriately for their markets.
Dealer-generated leads, appointments, and test drives improve in priority markets.
Co-op/MDF processes are clear, fast, compliant, and supported by useful ROI reporting.
The dealer network views Marketing as a practical business partner, not simply an approval function.

Required qualifications

5+ years of dealer, retail, channel, field, or trade marketing experience; automotive, commercial vehicle, equipment, or mobility strongly preferred
Experience working directly with dealers, franchisees, or channel partners and influencing outcomes without direct authority
Track record of translating national campaigns into local activation and measuring results at market/partner level
Experience managing co-op marketing, MDF, or distributed campaign budgets and approval workflows
Understanding of retail/dealer operations, local lead generation, CRM follow-up, and sales conversion
Strong presentation, facilitation, relationship-management, and conflict-resolution skills
Ability to analyze performance data and turn findings into practical recommendations
Able to travel (~35%) and maintain a regular cadence of in‑person dealer visits; based in or able to relocate to the Garden Grove, CA area

Preferred qualifications

Experience with EVs, commercial vehicles, fleet customers, or charging/infrastructure
Experience launching a dealer network, entering new markets, or supporting a new product line
Working knowledge of CRM (HubSpot/Salesforce), dealer/lead-management systems, and partner portals
Experience with local paid media, retail merchandising, or dealer training
Familiarity with fleet-electrification incentive programs (HVIP, Sourcewell, FEAP)

Key Benefits & Perks: