Data Transformation Lead — Retail Analytics & Measurement

Google; Cambridge (MA); On-site; USD 108,000 - 154,000; Full time

Job summary

Google is seeking a Data Transformation Lead to shape measurement narratives and own data integration strategies for clients. You will drive first-party data ingestion and durable ad measurement across Google platforms, influencing stakeholders and steering projects with partners.

This role emphasizes collaboration with sales teams and cross-functional groups to deliver measurable outcomes. You will lead the design of measurement foundations, accelerate AI-enabled innovations, and advocate for

Qualifications

• Bachelor's degree or equivalent practical experience.
• 5 years of experience in media analytics, advertising sales, digital media and marketing, or consulting.

Responsibilities

• Engage in strategic partnerships with customers to define their data and measurement infrastructure strategy, and collaboratively establish a roadmap and goal to guide its successful execution.
• Lead the first-party data integration and durable measurement business cycle for performance and lead generative advertisers across Google buying doors (e.g., Google Ads and GMP).
• Drive conceptual client buy-in and adoption of foundational infrastructure such as enhanced conversions, enhanced conversions for leads, and advanced usage of AI offerings, Google Ads Data Manager, sGTM, PAIR, etc.
• Serve as the primary point of contact on durable ad measurement and first-party data ingestion in Google platforms. Educate, drive influence, and build relationships with stakeholders through measurement subject matter knowledge.
• Orchestrate the execution of tech projects through both internal and external implementation partners.

Skills

Media analytics experience

Advertising sales experience

Digital marketing

Consulting background

Education

Bachelor's degree or equivalent practical experience

Job description

Google is seeking a Data Transformation Lead to shape measurement narratives and own data integration strategies for clients. You will drive first-party data ingestion and durable ad measurement across Google platforms, influencing stakeholders and steering projects with partners.

This role emphasizes collaboration with sales teams and cross-functional groups to deliver measurable outcomes. You will lead the design of measurement foundations, accelerate AI-enabled innovations, and advocate for