Data Scientist — Next Best Action & Campaign Analytics

Jobtailor; Jersey City (NJ); On-site; USD 90,000 - 150,000; Full time

Job summary

Jobtailor is seeking a data-centric professional to own the Next Best Action (NBA) delivery lifecycle, translating business goals into targeted logic and decision strategies. You will develop robust SQL/BigQuery pipelines, build and refine measurement frameworks, and support data-informed decisioning across campaigns.

The role emphasizes collaboration with business, product, and technology teams, plus hands-on work with Pega Decisioning and AI/ML inference to optimize member engagement and

Qualifications

• Bachelor's or Master's degree in a quantitative field such as Data Science, Statistics, Math, CS or Engineering.
• Advanced proficiency in SQL, GCP, BigQuery and Python.
• Hands-on experience developing BigQuery pipelines and analytical workflows.
• Strong understanding of campaign targeting, audience segmentation and decision strategies.
• Experience with measurement frameworks and performance analytics.
• Knowledge of experimentation methodologies and uplift modeling is a plus.
• Exposure to healthcare analytics, member engagement, or payer organizations.

Responsibilities

• Own the complete NBA delivery lifecycle from strategy to optimization.
• Translate business objectives into targeting logic and decision strategies.
• Develop and maintain SQL/BigQuery data pipelines for campaigns.
• Build measurement frameworks to evaluate campaign effectiveness and engagement.
• Perform ad hoc analyses to support stakeholder decisions.
• Configure NBA implementations within Pega including readiness checks.
• Conduct campaign QA, monitoring, and issue resolution.
• Collaborate with business, product, and tech teams to drive data-informed decisions.
• Support experimentation including A/B testing and performance measurement.
• Leverage AI/ML and LLM inference to improve decisioning.

Skills

SQL

Python

BigQuery

GCP

Next Best Action (NBA)

Pega Decisioning

Campaign targeting

Audience segmentation

Decision strategies

Measurement analytics

Education

Bachelor's or Master's degree in Data Science, Statistics, Mathematics, Computer Science, Engineering, or related quantitative field

Tools

Pega

AI/ML Tools

LLM-based Inference

Job description

Jobtailor is seeking a data-centric professional to own the Next Best Action (NBA) delivery lifecycle, translating business goals into targeted logic and decision strategies. You will develop robust SQL/BigQuery pipelines, build and refine measurement frameworks, and support data-informed decisioning across campaigns.

The role emphasizes collaboration with business, product, and technology teams, plus hands-on work with Pega Decisioning and AI/ML inference to optimize member engagement and