Data Scientist II - Marketing Automation Performance Analytics

11105 Expedia, Inc.; Seattle (WA); On-site; USD 112,000 - 157,000; Full time

Benefits offered by this job

Medical coverage

Dental coverage

Vision coverage

Paid time off

Employee Assistance Program

Wellness and travel reimbursement

Travel discounts

IATAN membership

Job summary

Expedia Group is seeking an analytics-focused professional to design, build, and maintain an automation and AI layer for recurring performance workflows. You will partner with analysts to translate questions into reusable AI-driven frameworks, producing automated commentary, visualizations, and insights for quick, accurate decision-making.

The role emphasizes building scalable data pipelines and collaborating across product, marketing, and engineering teams to deliver sustained value.

Qualifications

• 2+ years in a highly analytical role (marketing analytics, data science, BI, marketing automation, or similar)
• Bachelor’s or Master’s with analytical focus (CS, Data Science, Math, Economics, Statistics, etc.) or equivalent experience
• Ability to translate ambiguous business problems into structured, repeatable analyses usefully
• Experience with marketing analytics platforms and datasets (GA, Adobe Analytics, Tableau) is a strong plus
• Results-driven with an operational mindset
• Excellent cross-functional collaboration and communication
• Self-directed learner comfortable iterating with changing requirements
• Strong SQL and Python; building automated pipelines across data sources

Responsibilities

• Design, build, and maintain an automation and AI layer for recurring performance workflows (weekly/monthly reporting)
• Develop agent-assisted analytical workflows to accelerate root-cause diagnosis
• Translate business questions into reusable automated frameworks with stakeholder feedback loops
• Create clear outputs (automated commentary, visualizations, structured insights) with analytical rigor
• Support performance deep dives with rapid data exploration and segmentation analysis
• Iterate prompts, agent logic, and outputs based on KPI changes and business questions

Skills

SQL

Python

Marketing analytics

Data visualization

Stakeholder communication

GenAI awareness

Education

Bachelor's or Master's in a quantitative field

Tools

Google Analytics

Adobe Analytics

Tableau

Job description

At Expedia Group, we help travelers explore the world, one journey at a time. As a global travel company powered by passionate people, trusted partnerships, and leading technology, we connect travelers, partners, and advertisers through our consumer brands, B2B network, and travel advertising business. Here, you’ll do meaningful work that helps millions of people discover, book, and experience travel with more ease, confidence, and joy. Our five Behaviors-Traveler First, Think Big, Operate with Excellence, Ownership Mindset, and Succeed Together-help foster a supportive environment where people can grow their careers and have the flexibility, benefits, and support to do their best work. Join us and build for travelers everywhere. We create and deliver tailored marketing strategies for Expedia Group’s brands, focusing on establishing strong connections and cohesive experiences for travelers and partners. We leverage our functional expertise and creative excellence to build trust and loyalty for our brands through innovative marketing approaches and technology.

In this role, you will:

• Design, build, and maintain an automation and AI layer for recurring performance workflows including weekly/monthly reporting, anomaly detection, and performance deep dives
• Develop agent-assisted analytical workflows that accelerate root-cause diagnosis, surface insights earlier
• Partner with performance analysts to translate business questions into reusable, automated frameworks that improve over time through feedback loops
• Create clear, actionable outputs (automated commentary, visualizations, structured insights) that reduce manual effort while maintaining analytical rigor and business context
• Support performance deep dives with rapid data exploration, segmentation analysis, and diagnostic workflows that combine domain knowledge with technical automation
• Continuously refine prompts, agent logic, and analytical outputs based on stakeholder feedback, changing KPIs, algorithm updates, and evolving business questions

Experience and qualifications:

• 2+ years of experience in a highly analytical role (marketing analytics, data science, business intelligence, marketing automation, or comparable product analytics role)
• Bachelor's or Master’s with analytical focus (Computer Science, Data Science, Mathematics, Economics, Statistics, etc.) or equivalent related professional experience
• Proven ability to translate ambiguous business problems into structured, repeatable analytical solutions
• Experience with marketing analytics platforms and datasets (Google Analytics, Adobe Analytics, Tableau, or similar BI tools); organic search (SEO/AEO) knowledge is a strong plus
• Results-driven with an operational mindset, focused on building tools and systems that deliver sustained value, not just one-off analyses
• Excellent communication and collaboration skills; able to work cross-functionally with analysts, product managers, and business stakeholders to co-design solutions
• Self-directed learner who thrives in a fast-paced environment and is comfortable iterating on solutions based on feedback and changing requirements
• Strong Skills in SQL and Python; comfortable building automated pipelines and integrating multiple data sources

Preferred qualifications:

• Demonstrated proficiency in AI and automation applications within analytics or marketing, specifically experience building workflows with GenAI to automate analysis, reporting, or insight generation.
• Hands-on experience with prompt engineering, retrieval-augmented generation (RAG), embeddings, or multi-modal AI applications
• Familiarity with organic search (SEO) or agentic search (AEO) performance drivers, ranking systems, and key metrics
• Experience building or contributing to analytics platforms, data pipelines, or internal tools that scale analytical capabilities
• Background in growth marketing, performance marketing, or e-commerce analytics
• Knowledge of advanced statistical or machine learning techniques applied to marketing measurement or optimization problems

The total cash range for this position in Seattle is $112,000.00 to $156,500.00. Employees in this role have the potential to increase their pay up to $179,000.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role. Starting pay for this role will vary based on multiple factors, including location, available budget, and an individual’s knowledge, skills, and experience. Pay ranges may be modified in the future.

Benefits and perks

• medical
• dental
• vision coverage
• paid time off
• an Employee Assistance Program
• wellness and travel reimbursement
• travel discounts
• International Airlines Travel Agent Network (IATAN) membership

Learn more about life at Expedia Group at https://careers.expediagroup.com/life.

Accommodation requests

Accommodation requests Expedia Group is committed to providing an inclusive and accessible recruiting experience. If you need an accommodation or adjustment due to a disability during the application or recruiting process, please submit a request at https://expedia.service-now.com/askeg?id=job_accommodation.

About Expedia Group

About Expedia Group Expedia Group includes three flagship consumer brands - Expedia, Hotels.com, and Vrbo - along with a leading B2B travel business and travel advertising offerings. Across our brands and business, we help travelers explore the world with confidence and ease. We provide industry-leading technology solutions to fuel partner growth and success, while facilitating memorable experiences for travelers. Expedia Group's family of brands includes: Brand Expedia®, Hotels.com®, Expedia® Partner Solutions, Vrbo®, trivago®, Orbitz®, Travelocity®, Hotwire®, Wotif®, ebookers®, CheapTickets®, Expedia Group™ Media Solutions, Expedia Local Expert®, CarRentals.com™, and Expedia Cruises™. For more information, visit www.expediagroup.com.

Employment opportunities and job offers

Employment opportunities and job offers at Expedia Group will always come from Expedia Group's Talent Acquisition and hiring teams. Never share sensitive personal information unless you are confident of the recipient. Expedia Group does not extend job offers via email or messaging tools to individuals with whom we have not made prior contact. Our email domain is @expediagroup.com.

Equal Opportunity

Equal Opportunity Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or any other characteristic protected by law.

This employer participates in E-Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's I-9 to confirm work authorization.