Data Scientist II - Marketing Automation Performance Analytics

Expedia Group; Seattle (WA); On-site; USD 112,000 - 157,000; Full time

Benefits offered by this job

Medical, dental, vision coverage

Paid time off

Wellness travel reimbursement

Travel discounts

IATAN membership

Job summary

Expedia Group is seeking an innovative Data Scientist to optimize organic search performance (SEO/AEO) across AI-enabled platforms. You will build and maintain an automation layer powering performance intelligence for Expedia’s brands including Expedia, Hotels.com, and Vrbo.

You will design agent-assisted workflows, automate recurring analyses, and deliver automated commentary and visualizations to enable faster, deeper, and scalable insights for marketing leadership.

Qualifications

• 2+ years in a highly analytical role (marketing analytics, data science, BI, marketing automation)
• Experience translating business problems into structured analytical solutions
• Proven ability to work with marketing analytics platforms and datasets; SEO/AEO knowledge a plus

Responsibilities

• Design, build, and maintain automation and AI layer for recurring performance workflows
• Develop agent-assisted workflows to accelerate root-cause diagnosis
• Translate business questions into reusable automated frameworks
• Create outputs (automated commentary, visualizations, structured insights)
• Support performance deep dives with rapid data exploration and segmentation analysis
• Refine prompts and outputs based on stakeholder feedback and KPI changes

Skills

SQL

Python

Marketing analytics

Communication

Collaboration

Education

Bachelor’s or Master’s in CS/DS/Math/Statistics

Tools

Google Analytics

Adobe Analytics

Tableau

Job description

At Expedia Group, we help travelers explore the world, one journey at a time. As a global travel company powered by passionate people, trusted partnerships, and leading technology, we connect travelers, partners, and advertisers through our consumer brands, B2B network, and travel advertising business.Here, you'll do meaningful work that helps millions of people discover, book, and experience travel with more ease, confidence, and joy. Our five Behaviors-Traveler First, Think Big, Operate with Excellence, Ownership Mindset, and Succeed Together-help foster a supportive environment where people can grow their careers and have the flexibility, benefits, and support to do their best work. Join us and build for travelers everywhere.We create and deliver tailored marketing strategies for Expedia Group’s brands, focusing on establishing strong connections and cohesive experiences for travelers and partners. We leverage our functional expertise and creative excellence to build trust and loyalty for our brands through innovative marketing approaches and technology.Expedia Group is seeking an innovative Data Scientist to transform how we understand and optimize organic search performance across SEO and AEO (AI-enabled search). You'll build and maintain the AI and automation layer that powers performance intelligence for Expedia Group's retail brands including Expedia, Hotels.com, and Vrbo, enabling faster, deeper, and more scalable analysis without linearly scaling manual effort.This role sits at the intersection of analytics, automation, and AI. You'll design agent-assisted workflows, automate recurring performance analysis, build proactive anomaly detection systems, and create feedback loops that continuously improve how the team diagnoses performance drivers, identifies opportunities, and supports strategic decisions. You'll partner closely with marketing analysts and leadership to translate business questions into automated analytical workflows, leveraging tools like Claude, GPT, SQL, Python, and internal data platforms.If you're passionate about using AI to make analytics teams more effective, not just faster at doing the same work, this is your opportunity to build the operating model for marketing performance in the age of AI.In this role, you will:Design, build, and maintain an automation and AI layer for recurring performance workflows including weekly/monthly reporting, anomaly detection, and performance deep divesDevelop agent-assisted analytical workflows that accelerate root-cause diagnosis, surface insights earlierPartner with performance analysts to translate business questions into reusable, automated frameworks that improve over time through feedback loopsCreate clear, actionable outputs (automated commentary, visualizations, structured insights) that reduce manual effort while maintaining analytical rigor and business contextSupport performance deep dives with rapid data exploration, segmentation analysis, and diagnostic workflows that combine domain knowledge with technical automationContinuously refine prompts, agent logic, and analytical outputs based on stakeholder feedback, changing KPIs, algorithm updates, and evolving business questionsExperience and qualifications:2+ years of experience in a highly analytical role (marketing analytics, data science, business intelligence, marketing automation, or comparable product analytics role)Bachelor's or Master's with analytical focus (Computer Science, Data Science, Mathematics, Economics, Statistics, etc.) or equivalent related professional experienceProven ability to translate ambiguous business problems into structured, repeatable analytical solutionsExperience with marketing analytics platforms and datasets (Google Analytics, Adobe Analytics, Tableau, or similar BI tools); organic search (SEO/AEO) knowledge is a strong plusResults-driven with an operational mindset, focused on building tools and systems that deliver sustained value, not just one-off analysesExcellent communication and collaboration skills; able to work cross-functionally with analysts, product managers, and business stakeholders to co-design solutionsSelf-directed learner who thrives in a fast-paced environment and is comfortable iterating on solutions based on feedback and changing requirementsStrong Skills in SQL and Python; comfortable building automated pipelines and integrating multiple data sourcesPreferred qualifications:Demonstrated proficiency in AI and automation applications within analytics or marketing, specifically experience building workflows with GenAI to automate analysis, reporting, or insight generation.Hands-on experience with prompt engineering, retrieval-augmented generation (RAG), embeddings, or multi-modal AI applicationsFamiliarity with organic search (SEO) or agentic search (AEO) performance drivers, ranking systems, and key metricsExperience building or contributing to analytics platforms, data pipelines, or internal tools that scale analytical capabilitiesBackground in growth marketing, performance marketing, or e-commerce analyticsKnowledge of advanced statistical or machine learning techniques applied to marketing measurement or optimization problemsThe total cash range for this position in Seattle is $112,000.00 to $156,500.00. Employees in this role have the potential to increase their pay up to $179,000.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.Starting pay for this role will vary based on multiple factors, including location, available budget, and an individual’s knowledge, skills, and experience. Pay ranges may be modified in the future.Benefits and perksExpedia Group offers benefits and perks designed to support employees and their families, including medical, dental, and vision coverage, paid time off, an Employee Assistance Program, wellness and travel reimbursement, travel discounts, and International Airlines Travel Agent Network (IATAN) membership. Learn more about life at Expedia Group at https://careers.expediagroup.com/life .Accommodation requestsExpedia Group is committed to providing an inclusive and accessible recruiting experience. If you need an accommodation or adjustment due to a disability during the application or recruiting process, please submit a request at https://expedia.service-now.com/askeg?id=job_accommodation .About Expedia GroupExpedia Group includes three flagship consumer brands - Expedia, Hotels.com, and Vrbo - along with a leading B2B travel business and travel advertising offerings. Across our brands and business, we help travelers explore the world with confidence and ease.Important noticeEmployment opportunities and job offers at Expedia Group will always come from Expedia Group's Talent Acquisition and hiring teams. Never share sensitive personal information unless you are confident of the recipient. Expedia Group does not extend job offers via email or messaging tools to individuals with whom we have not made prior contact. Our email domain is @expediagroup.com. The official place to find and apply for roles is https://careers.expediagroup.com/jobs/ .Equal OpportunityExpedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or any other characteristic protected by law. This employer participates in E-Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's I-9 to confirm work authorization.