Data Scientist

Audiohook; Northern (KY); Hybrid; USD 120,000 - 160,000; Full time

Benefits offered by this job

Fully remote work environment

Competitive salary and equity

Job summary

Audiohook is a fully remote Data Scientist role focused on measurement science for its performance audio advertising platform. You will design and run incrementality tests, build marketing mix models, and apply causal analysis to quantify value for advertisers while shaping bidding and optimization systems.

You will collaborate with Engineering, Product, Sales, and Customer Success to ensure methods are sound and actionable, translating results into clear stories for customers and leadership in

Qualifications

• 3–5 years of applied data science experience in marketing measurement.
• Experience designing and analyzing experiments (A/B, geo, holdout) in a marketing or advertising context.
• Strong fluency in Python and SQL.
• Solid grounding in statistical inference, regression, and causal methods.
• Ability to communicate technical results to non-technical audiences — advertisers, sales, leadership.
• Experience in adtech, digital advertising, or media measurement.
• Experience with Bayesian methods or Bayesian MMM frameworks (e.g., PyMC-Marketing, LightweightMMM, Robyn).
• Experience working with large-scale ad event data (impressions, clicks, conversions) and modern data stacks (Iceberg, Snowflake, BigQuery).
• Startup or high-growth company experience preferred.

Responsibilities

• Design and run incrementality experiments (geo, ghost bidding, holdout, PSA) to quantify lift for advertisers.
• Build, maintain, and evolve MMMs and multi-touch attribution analyses.
• Apply causal inference methods to questions not answered by RCTs.
• Translate measurement results into narratives for advertisers and internal teams.
• Partner with Engineering on data and modeling for bidding, pacing, and optimization decisions.
• Develop and validate predictive models to improve campaign performance.
• Instrument experiments for reproducibility and ongoing quality.

Skills

Python

SQL

Statistics

Causal inference

Communication

Education

Quantitative degree

Tools

PyMC

LightweightMMM

Robyn

Snowflake

BigQuery

Iceberg

Job description

Role Overview

The Data Scientist will own the measurement science behind Audiohook's performance audio advertising platform. You'll design and run incrementality tests, build and maintain marketing mix models, and apply causal analysis to quantify how Audiohook drives outcomes for advertisers. This role combines hands‑on modeling with the opportunity to shape how we prove value to customers, sharpen our bidding and optimization systems, and influence product direction. You'll collaborate closely with Engineering, Product, Sales, and Customer Success to ensure measurement isn't just statistically sound but operationally useful.

Key Responsibilities

Marketing Measurement & Causal Inference

• Design and run incrementality experiments (geo, ghost bidding, holdout, PSA) that quantify Audiohook's lift for advertisers
• Build, maintain, and evolve marketing mix models (MMM) and multi-touch attribution analyses across customer campaigns
• Apply causal inference methods — difference-in-differences, synthetic controls, instrumental variables, propensity scoring — to questions that can't be answered with RCTs
• Translate measurement results into clear narratives for advertisers, internal stakeholders, and the product team

Modeling & Analysis

• Partner with Engineering on the data and modeling layer that powers bidding, pacing, and optimization decisions
• Develop and validate predictive models that improve campaign performance and platform efficiency
• Instrument experiments and analyses for reproducibility, monitoring, and ongoing measurement quality

Cross-Functional Collaboration

• Partner with Sales and Customer Success on measurement studies for priority accounts and renewals
• Partner with Product on roadmap inputs grounded in causal evidence, not just descriptive data
• Present findings to advertisers, internal teams, and leadership in clear, decision-ready formats
• Communicate clearly and proactively in a remote‑first environment

Qualifications

Required

• Bachelor's or Master's degree in Statistics, Economics, Data Science, Computer Science, or related quantitative field
• 3–5 years of applied data science experience with a focus on marketing measurement — incrementality, MMM, attribution, or causal analysis
• Hands‑on experience designing and analyzing experiments (A/B, geo, holdout) in a marketing or advertising context
• Strong fluency in Python (pandas, statsmodels, scikit-learn, PyMC, or similar) and SQL
• Solid grounding in statistical inference, regression, and causal methods
• Ability to communicate technical results to non‑technical audiences — advertisers, sales, leadership
• Excellent attention to detail and intellectual honesty about model limitations

Preferred

• Experience in adtech, digital advertising, or media measurement
• Experience with Bayesian methods or Bayesian MMM frameworks (e.g., PyMC-Marketing, LightweightMMM, Robyn)
• Experience working with large‑scale ad event data (impressions, clicks, conversions) and modern data stacks (e.g., Iceberg, Snowflake, BigQuery)
• Experience in a startup or high‑growth company
• Comfort using AI tools to accelerate exploratory analysis, code, and write‑ups while maintaining methodological rigor

What We Offer

• Fully remote work environment
• Competitive salary and equity opportunities
• Performance bonuses
• Health, dental, and vision benefits
• Other benefits such as daily lunch stipend, monthly wifi, cell phone and subscription reimbursement, and annual hardware stipend
• Flexible PTO and remote‑friendly culture
• Bi‑annual Corporate Offsites
• Opportunity to help shape a function at a rapidly scaling tech company