Data Science Manager, Marketing Science

neu; New York (NY); On-site; USD 180,000 - 260,000; Full time

Benefits offered by this job

Unlimited vacation

Health Insurance

Dental & Vision Insurance

Wellhub Memberships

401k plan with company match

Commuter Benefits

Supplemental Life Insurance

Stock Options

Job summary

Fora is building out its Data Science & Analytics team in New York City and seeks a manager to lead the Marketing Data Science pillar. You will build and guide a team of data scientists, owning end-to-end measurement across the customer lifecycle and collaborating with Growth and Marketing leadership to optimize channel investments and lifecycle strategies.

The role demands 7+ years in data science or analytics, hands-on SQL and Python, and experience with ML in production and modern cloud

Qualifications

• 7+ years in data science, marketing science, or analytics, including 2+ years managing data scientists or analysts.
• Deep marketing measurement expertise - incrementality testing, experiment design, causal inference, attribution, and media mix modeling.
• Track record of building or scaling a marketing measurement function, not just running one.
• Hands-on technical depth: advanced SQL, and proficiency in Python or another scripting language.
• Experience with machine learning models in production (LTV, propensity, or similar).
• Experience with a modern cloud data stack and data modeling best practices.
• Experience using LLM tools to accelerate analysis and prototyping.
• A track record of hiring and developing strong data people.
• Strong communication and storytelling skills, including with senior stakeholders.

Responsibilities

• Lead and grow the Marketing Data Science pillar - hire, coach, and develop a team of data scientists partnering with Growth
• Set the pillar's objectives and priorities in partnership with marketing leadership, and own delivery against them
• Own Fora's marketing measurement approach - incrementality, attribution, media mix modeling - and the standards behind it
• Partner with the CMO and growth leadership on channel investment, funnel optimization, and lifecycle strategy
• Review models and experiment designs, unblock hard problems, and set the standard for quality
• Help shape the broader Data Science & Analytics function

Skills

Data science leadership

Marketing measurement

SQL

Python

Machine learning in production

Cloud data stack

LLM tooling

Stakeholder communication

Tools

Airbyte

BigQuery

dbt

Hex

Omni

OpenAI Codex

Job description

About Fora

Fora is the modern travel agency, empowering the next generation of entrepreneurs to build thriving travel advisory businesses. We're modernizing the $100B+ travel industry with AI woven through every part of the advisor's workflow, plus global supplier relationships, personalized training, and a vibrant community, all in one place. That's what lets advisors build businesses that scale, while their taste and service create trips no algorithm alone could plan. At the heart of it all is our mission: to help the next generation of travel entrepreneurs turn their love for travel into a fulfilling career, whether full-time or part-time.

The same idea shapes how we work. We're mission-driven and obsessed with our customers, and we believe humans and AI are both essential: the best work here comes from people and technology at their best, together.

Founded in 2021, Fora has grown to a team of 200+ full-time employees based in downtown New York City. In 2026, we closed a $60 million Series D led by Forerunner and Tactile Ventures, with continued backing from Thrive Capital, Insight Partners, and Heartcore Capital. We've been named a LinkedIn Top Startup (2024), one of Fast Company's Most Innovative Companies (2023 and 2025), and one of TIME's 100 Most Influential Companies (2026).

Come build something that hasn't existed before.

About The Role

Fora is building out its Data Science & Analytics team, and we're looking for a manager to lead our Marketing Data Science pillar. Fora operates a dynamic, three-sided marketplace connecting clients, advisors, and suppliers. Successfully measuring and optimizing our marketing and growth investments requires a solid marketing science foundation. As we scale our growth investments, this is a rare chance to build a marketing science function from the ground up.

You'll lead and grow a team of data scientists focused on understanding and optimizing the full customer lifecycle across our marketplace, partnering with our Growth and Marketing leadership team. You'll own marketing measurement end to end: incrementality, attribution, media mix modeling, and predictive models of customer value. We are looking for a player-coach - someone who is able to manage senior individual contributors while getting their hands dirty themselves.

Key Responsibilities

• Lead and grow the Marketing Data Science pillar - hire, coach, and develop a team of data scientists partnering with Growth
• Set the pillar's objectives and priorities in partnership with marketing leadership, and own delivery against them
• Own Fora's marketing measurement approach - incrementality, attribution, media mix modeling - and the standards behind it
• Partner with the CMO and growth leadership on channel investment, funnel optimization, and lifecycle strategy
• Review models and experiment designs, unblock hard problems, and set the standard for quality
• Help shape the broader Data Science & Analytics function

Requirements

• 7+ years in data science, marketing science, or analytics, including 2+ years managing data scientists or analysts. Experience at consumer or marketplace companies preferred.
• Deep marketing measurement expertise - incrementality testing, experiment design, causal inference, attribution, and media mix modeling.
• Track record of building or scaling a marketing measurement function, not just running one.
• Hands-on technical depth: advanced SQL, and proficiency in Python or another scripting language.
• Experience with machine learning models in production (LTV, propensity, or similar).
• Experience with a modern cloud data stack (e.g. Airbyte, BigQuery, dbt, Hex, Omni, or equivalents) and data modeling best practices.
• Experience using LLM tools (e.g. Claude Code, Cursor, OpenAI Codex) to accelerate analysis and prototyping.
• A track record of hiring and developing strong data people.
• Strong communication and storytelling skills, including with senior stakeholders.

Compensation

Compensation for this role varies based on experience. Final compensation will depend on the level at which the candidate is hired, as we're considering multiple levels for this role.

• Unlimited vacation
• Health Insurance (including an option completely covered by Fora HQ)
• Dental & Vision Insurance
• Wellhub Memberships
• 401k plan with company match
• Commuter Benefits
• Supplemental Life Insurance
• Stock Options

This role is based in our beautiful New York City office (Tribeca/Fidi) with lots of natural light and great views.

Our Values

We're forging our own path

Fora has always been about driving change within the industry. We're not interested in maintaining the status quo.

We're stronger together

Community is our cornerstone and collective power is our strength. We believe we can all go further when we operate together, using our combined leverage to unlock better opportunities and outcomes for our advisors, partners, and travelers.

We believe in technology

We believe technology is an answer to some of the