Data-Driven Shopper & Category Insights Analyst
Crayola
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Benefits offered by this job
Job summary
Crayola is seeking a Shopper & Category Insights Analyst in Easton, PA. You will serve as the analytical engine of the Commercial Voice, gathering and analyzing shopper, category, and customer data to drive growth opportunities and customer-specific recommendations.
The role blends data analytics with merchandising, planogram development, and performance measurement. Responsibilities include data integration across syndicated sources, translating insights into actionable outputs, and supporting
Qualifications
- BA/BS in business, marketing, analytics or related field; MBA preferred.
- 2-4 years of experience in CPG, category management, shopper insights, or analytics.
- Strong ability to translate data into clear, actionable insights.
Responsibilities
- Data Integration & Analysis: collect, integrate, and harmonize data from syndicated sources and POS.
- Customer Insight Development: translate analysis into tactical recommendations.
- Planogram & Merchandising Support: develop planograms and shelf recommendations.
- Execution Measurement & Reporting: track merchandising programs and maintain dashboards.
- Shopper Research Support: assist in development and analysis of shopper studies.
- Seasonal & Business Planning Support: support war rooms and readiness reviews.
Skills
Education
Tools
Job description
Crayola is seeking a Shopper & Category Insights Analyst in Easton, PA. You will serve as the analytical engine of the Commercial Voice, gathering and analyzing shopper, category, and customer data to drive growth opportunities and customer-specific recommendations.
The role blends data analytics with merchandising, planogram development, and performance measurement. Responsibilities include data integration across syndicated sources, translating insights into actionable outputs, and supporting
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