Data-Driven PPC Growth Leader

Sunny Health & Fitness; California; On-site; USD 70,000 - 110,000; Full time

Job summary

Sunny Health & Fitness seeks an experienced PPC Manager to oversee paid campaigns across Google Ads, Amazon Advertising and social platforms. You will develop strategies, manage budgets, analyze performance data and drive strong ROI through data-driven marketing.

The role requires 3+ years of PPC experience, deep analytics skills, proficiency with Google Analytics and advertising consoles, and a track record of improving ROI at scale.

Qualifications

• Bachelor’s degree in Marketing, Business, or related field (preferred).
• 3+ years of experience managing PPC campaigns (Google Ads, Amazon Advertising, or equivalent).
• Strong understanding of keyword research, bidding strategies, and conversion optimization.
• Proficiency with analytics tools (Google Analytics, Amazon Advertising Console, etc.).
• Advanced skills in Excel/Google Sheets for campaign reporting and analysis. Experience with PPC tools (e.g., SEMrush, Helium 10, Kenshoo, Skai) a plus.
• Exceptional analytical skills and ability to interpret large datasets into actionable insights.
• Strong organizational and communication skills; ability to manage multiple projects simultaneously.
• Proven track record of improving ROI and scaling campaigns.

Responsibilities

• Plan, execute, and optimize PPC campaigns across platforms (Google, Amazon, Meta, Bing, etc.).
• Manage keyword research, targeting, bidding strategies, and ad copy creation.
• Oversee daily budgets, monitor campaign performance, and adjust strategies in real time.
• Develop and implement strategies to improve quality scores, click-through rates (CTR), and conversion rates.
• Conduct A/B testing on ads, landing pages, and targeting to maximize campaign performance.
• Provide regular reporting on KPIs, insights, and recommendations to stakeholders.
• Collaborate with creative, content, and e-commerce teams to align ads with product launches and promotions.
• Stay current on PPC, SEM, and digital advertising trends, tools, and best practices.
• Manage relationships with external vendors, agencies, or platform representatives as needed.
• Ensure campaigns comply with platform policies and brand guidelines.

Skills

PPC management

Google Ads

Amazon Advertising

Data analysis

Excel/Sheets

SEM tools

Education

BA/BS in Marketing

Tools

Google Analytics

Amazon Advertising Console

Excel/Sheets

SEMrush

Helium 10

Kenshoo

Skai

Job description

Sunny Health & Fitness seeks an experienced PPC Manager to oversee paid campaigns across Google Ads, Amazon Advertising and social platforms. You will develop strategies, manage budgets, analyze performance data and drive strong ROI through data-driven marketing.

The role requires 3+ years of PPC experience, deep analytics skills, proficiency with Google Analytics and advertising consoles, and a track record of improving ROI at scale.