Data-Driven Paid Media Strategist

Spinutech; Tampa (FL); On-site; USD 65,000 - 85,000; Full time

Job summary

Spinutech in Tampa, FL is seeking a mid-level Digital Paid Media Strategist to plan, execute, and optimize paid media campaigns across multiple clients. You will manage cross-channel efforts including Search, YouTube, Display, and programmatic buys, while providing strategic recommendations and client reporting.

The role requires hands-on execution and ongoing optimization, with a focus on lead-generation goals for B2B and B2C.

Qualifications

• Proven experience managing multiple accounts across paid media channels.
• Strong knowledge of Search and Performance Max optimization.
• Working understanding of programmatic DSP platforms and campaign management fundamentals.
• Experience managing YouTube, Display, and Demand Gen campaigns.
• Comfortable in MCC environments and using Google Ads Editor.
• Experience optimizing toward lead-generation goals for B2B & B2C.
• Ability to analyze performance trends and take decisive action.

Responsibilities

• Manage and optimize cross-channel paid media campaigns including Search, Performance Max, YouTube, Display, Demand Gen, and programmatic DSP platforms.
• Execute bid, budget, targeting, creative, audience, and keyword optimizations.
• Identify and pause underperforming keywords, ads, placements, and campaigns.
• Monitor pacing and performance across channels to ensure efficient budget allocation.
• Apply learnings across accounts to improve performance at scale.
• Provide strategic recommendations and performance insights to internal teams and clients.
• Monthly client reporting.

Skills

Paid media management

Search optimization

Performance Max

Programmatic DSPs

YouTube ads

Budget pacing

Lead generation

Client reporting

MCC management

Tools

Google Ads Editor

The Trade Desk

DV360

Job description

Spinutech in Tampa, FL is seeking a mid-level Digital Paid Media Strategist to plan, execute, and optimize paid media campaigns across multiple clients. You will manage cross-channel efforts including Search, YouTube, Display, and programmatic buys, while providing strategic recommendations and client reporting.

The role requires hands-on execution and ongoing optimization, with a focus on lead-generation goals for B2B and B2C.